Archives
January 2012 (1)
Detailed Monthly Archive
June 2011 (2)
Detailed Monthly Archive
- 10: Quality Score Webinar next week, New Interview Live (0)
- 02: How Social Media Affects Paid Search (4)
May 2011 (9)
Detailed Monthly Archive
- 24: Changes To Landing Page Quality Score & Site Policy (0)
- 19: Getting Quality Score Right From The Start (10)
- 13: Today – MarketingProfs’ Free Virtual Conference: Digital Marketing World (0)
- 09: Download the Text Ad Testing Master’s Guide (Plus, The Best of the Q&A) (0)
- 06: Text Ad Optimization Q&A #5: Have You Had Any Surprising Text Ad Testing Results? (3)
- 05: Text Ad Optimization Q&A #4: How Important is Text Ad Testing in Overall Campaign Optimization? (2)
- 04: Text Ad Optimization Q&A #3: What Factors Have The Greatest Influence in Testing? (6)
- 03: Text Ad Optimization Q&A #2: How Do You Pick Which Ads To Test First? (1)
- 02: Text Ad Optimization Q&A #1: What Are The Biggest Testing Mistakes? (6)
April 2011 (7)
Detailed Monthly Archive
- 28: Quality Score Decoded? (2)
- 27: The Economics of Quality Score (Revoked) (1)
- 25: The Ultimate List of PPC Ad Testing Resources (9)
- 20: Why A Book On Quality Score? (0)
- 17: Search Queries & Quality Score – The Truth (Amended) (21)
- 11: Introducing Text Ad Zoom in ClickEquations (0)
- 08: 3 Tips to Use Paid Search for a Complex Sale (1)
March 2011 (4)
Detailed Monthly Archive
- 28: Free Webinar: How to Build a World Class PPC Team (0)
- 14: Free Webinar: The Top 10 Mistakes to Avoid When Selecting Bid Management Software (0)
- 08: Free Independent Research: “The New Paid Search Automation Landscape” (0)
- 01: My Personal Guide to SMX West in San Jose (0)
February 2011 (3)
Detailed Monthly Archive
- 15: The Death of Bid Management, Revisited (1)
- 10: Bid Management Is Dead (15)
- 08: PPC vs. SEO: The New Reality of Search Engine Results Pages (5)
January 2011 (4)
Detailed Monthly Archive
- 31: The Dawn of Paid Search Without Keywords (1)
- 12: Session Based Broad Match in the WSJ (5)
- 09: There Is No More Online Commerce (0)
- 03: Bad Stats and Good PPC (2)
December 2010 (3)
Detailed Monthly Archive
- 22: 10 Most Popular ClickEquations Blog Posts of 2010 (0)
- 20: HireClix Reduces Reporting Time by 50% with ClickEquations (0)
- 16: 11 Hard Questions About Quality Score (6)
November 2010 (1)
Detailed Monthly Archive
October 2010 (2)
Detailed Monthly Archive
September 2010 (5)
Detailed Monthly Archive
- 28: Imagine Paid Search Without Keywords (4)
- 23: 6 Tips for Better PPC Analysis (5)
- 21: Cut Your AdWords Losses In Half – Guaranteed (3)
- 10: Join Us at SMX East, SES Chicago & the Marketo User Summit (Plus, Get Discount Codes) (0)
- 07: Keyword Kevorkian: When Keywords Should Be Put Out of Their Misery (5)
August 2010 (6)
Detailed Monthly Archive
- 28: Adwords Auto-Suggest in Results? (1)
- 26: The Waste Inside Your PPC Keywords (3)
- 18: Webinar Recording: Find Profitable Keywords with 2 Unconventional Techniques (0)
- 16: Visit Us at Search Engine Strategies in San Francisco (0)
- 04: Use One-Click Segments to Drive Keyword Zoom (2)
- 03: Using Keyword Zoom To Improve PPC Results (4)
July 2010 (7)
Detailed Monthly Archive
- 27: Keyword Zoom Takes You Inside Keyword Performance (4)
- 27: 21 Secret Truths of PPC – The Summary (0)
- 22: Secret Truth #21: All Keywords Are Not Created Equal (1)
- 19: Free Webinar: Find Profitable Keywords with 2 Unconventional Techniques (0)
- 14: Secret Truth Series #20 – Great PPC Is Only Half The Battle (1)
- 07: Secret Truth Series #19 – The Dark Alley of Landing Page Quality Score (0)
- 01: Best Practices and Text Ad Testing (0)
June 2010 (6)
Detailed Monthly Archive
- 15: Active/Enabled Only in ClickEquations (0)
- 14: Secret Truth Series #18: Effective Text Ad Testing (4)
- 14: Need Help Shopping for a Paid Search Platform? (0)
- 07: Quality Score Says: “That Keyword Is Not For You.” (2)
- 05: ClickEquations at SMX Advanced in Seattle 2010 (0)
- 04: Siftable Reviews ClickEquations (1)
May 2010 (6)
Detailed Monthly Archive
- 25: Secret Truth Series #17: Lament Of The Text Ad Copywriter (3)
- 19: London SMX Advanced 2010 Review (2)
- 18: Secret Truth Series #16: What’s Wrong With A Good ROAS (1)
- 18: Living with Low Quality Score (9)
- 16: ClickEquations at SMX Advanced London (0)
- 02: Secret Truth Series #15: Bid Lipstick on a Keyword Pig (6)
April 2010 (6)
Detailed Monthly Archive
- 23: Secret Truth Series #14: Ego Bidding & Keyword Rehab (1)
- 22: Vote For Us, Like Us, GIMME GIMME GIMME (1)
- 19: Applying High-Resolution PPC To A Paid Search WorkFlow (0)
- 18: Secret Truth Series #13: The Average Lie (4)
- 09: Secret Truth Series #12: Quality Score Friend Or Foe? (6)
- 04: The Myth of Single Keyword Ad Groups (5)
March 2010 (14)
Detailed Monthly Archive
- 31: Secret Truth Series #11 – How AdWords Quality Score Impacts CPC (3)
- 29: AdWords Search Funnels: The Secret Cost (5)
- 27: Secret Truth Series #10 – Bids and CPCs (4)
- 22: Secret Truth Series #9 – What’s Your Ad Rank? (10)
- 20: ClickEquations at SES NY 2010 (1)
- 18: Secret Truth Series #8 – Don’t Overuse Broad Match (10)
- 16: Best Practices with Avinash Kaushik (Video) (2)
- 12: Search Geek (2)
- 10: Introducing One-Click Segmentation in ClickEquations (2)
- 09: The Secret Truth Series #7 – Opt Out Of The Content Network (7)
- 07: The Ironic Case of Match Type (5)
- 05: The Secret Truth Series #6 – Success Through Negative Brand Keywords (9)
- 02: Introducing Best Practices in ClickEquations (4)
- 01: The Secret Truth Series #5 – Impression Share (3)
February 2010 (9)
Detailed Monthly Archive
- 25: The Secret Truth Series #4 – Campaign Reports (6)
- 23: ClickEquations @ SMX West (0)
- 22: The Secret Truth Series #3 – They’re Called Ad Groups (8)
- 16: The Secret Truth Series #2 – Why Keywords Are Over-Rated (10)
- 15: Getting Ads on Top in AdWords (4)
- 10: The Secret Truth Series: #1 – They Want Answers (5)
- 08: The Origin of High-Resolution PPC (1)
- 07: Shakedown on Quality Score Street (5)
- 05: Coming Soon: The 21 Secret Truths of High-Resolution PPC (2)
January 2010 (1)
Detailed Monthly Archive
- 01: They’re Searching For Answers (7)
December 2009 (4)
Detailed Monthly Archive
- 28: Top 3 Blog Post Series of 2009 (1)
- 21: 2009: The Year AdWords Attacked Organic Search (9)
- 17: The Top 9 Blog Posts of 2009 (1)
- 01: 5 PPC Cures for Your Cyber Monday Hangover (3)
October 2009 (2)
Detailed Monthly Archive
- 26: New ClickEquations Interviews (0)
- 13: Video: Quality Score in High Resolution (1)
September 2009 (6)
Detailed Monthly Archive
- 25: Query Mining for Gold: An Interview with Josh Dreller (8)
- 23: 5 Videos to Boost Your Paid Search Results (0)
- 18: A Big Week: OMMA, Shop.org, PPC Summit (0)
- 09: Another Thought About Position and Converion Rates (5)
- 08: Free Webinar: Recession Marketing: From Pre-Click to Post-Click (1)
- 03: PPC Bidding and Flat Conversion Rate Curves (10)
August 2009 (9)
Detailed Monthly Archive
- 31: ClickEquations Interview on Web Analytics World (0)
- 28: Discounted Tickets to OMMA Global & SMX East (1)
- 26: What If Your Text-Ads Had 5 Landing Pages? (3)
- 24: Avinash Revisited – Part V – Query Reports (7)
- 22: Become A ClickEquations Fan on Facebook (2)
- 11: We’re at SES San Jose! (0)
- 10: ClickEquations Feature Spotlight: Export (4)
- 04: Avinash Revisited – Part III (ROI Distribution Report) (1)
- 03: Search Query Webinar Recording & Another Key Tip (4)
July 2009 (7)
Detailed Monthly Archive
- 30: The ClickEquations July 2009 Release (0)
- 29: MicroHoo a Win-Lose-Win Deal (4)
- 28: ClickEquations Q&A with SEMGeek (1)
- 20: Quality Score: The Deep and Dirty Details on PPC Rockstars (4)
- 10: Paid Search Pros Video: Avinash’s Favorite PPC Analytics Tips (5)
- 06: New Webinar: Master Search Queries to Save Money and Increase Conversions (4)
- 02: Avinash Revisited – Part II (What’s Changed?) (2)
June 2009 (2)
Detailed Monthly Archive
- 28: Avinash Revisited – Part I (Keywords by Engine) (3)
- 22: Avinash Kaushik on Advanced PPC Reporting & ClickEquations Analyst (2)
May 2009 (11)
Detailed Monthly Archive
- 31: ClickEquations @ SMX Advanced in Seattle (0)
- 29: Tweet Recap: The Past Seven Days from @clickequations (2009-05-29) (0)
- 22: Tweet Recap: The Past Seven Days from @clickequations (2009-05-22) (0)
- 15: Tweet Recap: The Past Seven Days from @clickequations (2009-05-15) (0)
- 14: ClickEquations Blog Now On Kindle (0)
- 12: More Thoughts on Revenue Allocation / Attribution (11)
- 08: Tweet Recap: The Past Seven Days from @clickequations (2009-05-08) (0)
- 07: Revenue Allocation (Attribution) Models in ClickEquations (8)
- 04: This Week at Shop.org and Search Insider Summit (0)
- 04: The ClickEquations May 2009 Release (2)
- 01: Tweet Recap: The Past Seven Days from @clickequations (2009-05-01) (0)
April 2009 (17)
Detailed Monthly Archive
- 30: ClickEquations This Weekend (0)
- 28: Chapter 5 – The Impact of Quality Score (2)
- 27: The Hype on Quality Score (0)
- 24: Tweet Recap: The Past Seven Days from @clickequations (2009-04-24) (0)
- 23: Chapter 4: Why Google has Quality Score (pt2) (5)
- 22: Chapter 4: Why Google has Quality Score (pt1) (6)
- 21: Chapter 3: Reviewing Official Google Quality Score Information (4)
- 21: Chapter 1: Quality Score in High Resolution (8)
- 20: The Preface: Quality Score in High Resolution (4)
- 20: Announcing: Quality Score in High Resolution (0)
- 17: Tweet Recap: The Past Seven Days from @clickequations (2009-04-17) (0)
- 16: Keyword Suggestion – Think Like An SEO when Doing PPC (4)
- 15: Ask ClickEquations Your Quality Score Questions (0)
- 10: Tweet Recap: The Past Seven Days from @clickequations (2009-04-10) (0)
- 10: New Google Adwords Match Type: Include (7)
- 03: Tweet Recap: The Past Seven Days from @clickequations (2009-04-03) (0)
- 02: Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click (5)
March 2009 (17)
Detailed Monthly Archive
- 27: Tweet Recap: The Past Seven Days from @clickequations (2009-03-27) (0)
- 27: Quality Score Changes Revealed in ClickEquations (2)
- 25: Why It’s Called First Page Bid *Estimate* (7)
- 24: Google Adwords First Page Bid Estimates Report (3)
- 21: ClickEquations at SES New York (0)
- 20: Tweet Recap: The Past Seven Days from @clickequations (2009-03-20) (0)
- 19: The Economics of Quality Score (26)
- 17: Twitter Follower Wins Free Year of ClickEquations PPC Platform (0)
- 17: Buying Paid Keywords When Organics Are Free (5)
- 13: Tweet Recap: The Past Seven Days from @clickequations (2009-03-13) (0)
- 13: Bidding On Brand Terms (9)
- 13: Google Quality Score Video (6)
- 10: Free Content to Learn Paid Search (3)
- 08: Did Anyone Help You Today? The Next Generation of Affiliate Marketing. (4)
- 07: Don’t Buy Anything from 1-800-Contacts (3)
- 06: Tweet Recap: The Past Seven Days from @clickequations (2009-03-06) (0)
- 02: Why Adwords Isn’t Good Enough (and Yahoo or MSN are worse) (6)
February 2009 (19)
Detailed Monthly Archive
- 27: Tweet Recap: The Past Seven Days from @clickequations (2009-02-27) (0)
- 26: WebProNews Interview on Match Types (0)
- 23: Free ClickEquations Paid Search Management Platform – Win Via Twitter (7)
- 22: Feature Focus: ClickEquations Manager (Campaign Editing) (0)
- 20: Tweet Recap: The Past Seven Days from @clickequations (2009-02-20) (0)
- 20: Introducing The DeTweet (14)
- 19: ClickEquations Featured on Webmaster Radio (2)
- 16: Video: Life With Adwords Quality Score (2)
- 14: Video: Improving Text-Ad Results (1)
- 14: Tweet Recap: The Past Seven Days from @clickequations (2009-02-14) (0)
- 12: Free High Resolution PPC Webinar with Bryan Eisenberg (5)
- 11: PPC Rockstars Roundtable LIVE from SMX West: Tonight (0)
- 08: ClickEquations Paid Search Platform – The Feb ’09 Release (7)
- 06: Tweet Recap: The Past Seven Days from @clickequations (2009-02-06) (0)
- 06: One Reason Exact Match Ads Aren’t Always Exact (5)
- 04: Search Query Tracking At Risk in Adwords? (2)
- 03: Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003 (1)
- 03: Impression Share on PPC RockStars (2)
- 02: Next Week At SMX-West (0)
January 2009 (18)
Detailed Monthly Archive
- 31: Search Engines: Friend or Foe Redux (1)
- 30: Tweet Recap: The Past Seven Days from @clickequations (2009-01-30) (0)
- 27: The Match Type Separation Rap (6)
- 23: Tweet Recap: The Past Seven Days from @clickequations (2009-01-23) (0)
- 23: The Crazy World of Revenue Attribution (9)
- 21: Video: Growth & Decline Report in ClickEquations Analyst (0)
- 20: Impression Share Deep Dive (Pt. III – Winning Back Lost Impressions) (5)
- 17: Video: Impression Share in ClickEquations Analyst (3)
- 16: Tweet Recap: The Past Seven Days from @clickequations (2009-01-16) (0)
- 15: Does Impression Share Matter? (Part II in a series) (4)
- 13: Attribution Question For You (8)
- 12: Google Adwords Impression Share – Deep Dive Part I (11)
- 09: Tweet Recap: The Past Seven Days from @clickequations (2009-01-09) (0)
- 08: Broad Match Is A Fishing Tool and You Should Be A Hunter (1)
- 05: The Average Position Metric For Keywords Is Pretty Mediocre (4)
- 02: Tweet Recap: The Past Seven Days from @clickequations (2009-01-02) (0)
- 01: Impression Share Deep Dive – The Complete Series (January 2009) (6)
- 01: 10 Best Posts Of 2008 From The ClickEquations Blog (0)
December 2008 (13)
Detailed Monthly Archive
- 31: Google Quality Score – The Complete Series (Nov. 2008) (7)
- 31: Revenue Allocation Madness (0)
- 31: Match Type Keyword Trap – The Complete Series (June 2008) (16)
- 26: Tweet Recap: The Past Seven Days from @clickequations (2008-12-26) (0)
- 19: Tweet Recap: The Past Seven Days from @clickequations (2008-12-19) (0)
- 17: Match-Type Analysis (4)
- 16: Quality Score Analysis (0)
- 12: Tweet Recap: The Past Seven Days from @clickequations (2008-12-12) (2)
- 11: Ad-Rank Is Under Appeciated (3)
- 07: Quality Score and First Page Bid – Now in ClickEquations (0)
- 05: Tweet Recap: The Past Seven Days from @clickequations (2008-12-05) (0)
- 03: Our New Offices (0)
- 02: Quality Score Final Thoughts (for now) (6)
November 2008 (16)
Detailed Monthly Archive
- 30: Quality Score Questions & Answers, Part III (5)
- 28: Tweet Recap: The Past Seven Days from @clickequations (2008-11-28) (0)
- 26: Quality Score Questions & Answers – Part I (13)
- 25: Quality Scores and Quality Score Drivers (6)
- 23: Quality Score – The Preamble (6)
- 21: Tweet Recap: The Past Seven Days from @clickequations (2008-11-21) (0)
- 21: Quality Score and Bid To Position (0)
- 20: Google on iPhone and Local Search (0)
- 19: Commerce360 CEO Lucinda Holt wins WIN Award (5)
- 19: The Year Of The Search Query (0)
- 14: Tweet Recap: The Past Seven Days from @clickequations (2008-11-14) (0)
- 12: Paid Search Campaign Winners & Losers (3)
- 09: Free Quality-Score Webinar – Nov 25th (0)
- 07: Tweet Recap: The Past Seven Days from @clickequations (2008-11-07) (0)
- 03: Ten Unique Features of ClickEquations (0)
- 02: Google Quality Score Gains More Importance (22)
October 2008 (12)
Detailed Monthly Archive
- 31: Tweet Recap: The Past Seven Days from @clickequations (2008-10-31) (0)
- 24: Tweet Recap: The Past Seven Days from @clickequations (2008-10-24) (2)
- 20: PPC Rockstars Interview (1)
- 20: People Have Questions (4)
- 18: See ClickEquations at Emetrics (0)
- 17: Tweet Recap: The Past Seven Days from @clickequations (2008-10-17) (0)
- 17: Google Grants Clarity on Search Network Stats (0)
- 10: Tweet Recap: The Past Seven Days from @clickequations (2008-10-10) (0)
- 08: SMX East Afterthoughts (5)
- 04: Why Is Tagging So Hard? (7)
- 03: See ClickEquations at SMX-East in NYC (0)
- 01: Paid Search Data Sources (0)
September 2008 (13)
Detailed Monthly Archive
- 27: ClickEquations.com Website Live (0)
- 24: The Mantra of High Resolution PPC (2)
- 22: Why We Created ClickEquations (3)
- 19: Tweet Recap: The Past Seven Days from @clickequations (2008-09-19) (3)
- 16: Shifting PPC from Low To High Resolution (15)
- 13: Rethinking Paid Search (0)
- 12: Tweet Recap: The Past Seven Days from @clickequations (2008-09-12) (0)
- 11: TheInsideAngle Blog Reviews ClickEquations (4)
- 10: See ClickEquations at Shop.org in Las Vegas Next Week! (0)
- 05: Tweet Recap: The Past Seven Days from @clickequations (2008-09-05) (0)
- 04: Google Suggests Chrome (0)
- 03: ClickEquations and Quality (0)
- 01: Webmaster Radio Interview – Search Analytics & ClickEquations (1)
August 2008 (18)
Detailed Monthly Archive
- 30: More on Google Quality Score Update / Change (2)
- 29: Tweet Recap: The Past Seven Days from @clickequations (0)
- 29: The First Step To Better Paid Search Campaigns (10)
- 26: The Goo in Google (0)
- 25: Quality Score Update Update (1)
- 24: Has Web Analytics Jumped The Shark? (8)
- 22: Quality Score Changes (Bid Taxes Going Up?) (5)
- 21: Search Engine Strategies (SES) Presentation Recap – Truth in SEM Analytics (2)
- 21: SES Sessions Quick Review (0)
- 20: Google Dance Management (0)
- 15: Paid Search In The Hot Sun (2)
- 12: Fighting for Truth in SEM Analytics (1)
- 11: ClickEquations Preview Update (Confidential) (17)
- 10: Prioritizing Paid Search Activity (2)
- 06: Clear Gets Muddy (0)
- 05: Clarity Undelivered (0)
- 03: Philadelphia Area Analytics Meeting – Aug 14th (1)
- 01: ClickEquations on Twitter (0)
July 2008 (16)
Detailed Monthly Archive
- 31: Keyword Click-Through-Rates (CTR’s) (3)
- 28: Clarity Pt.3 – Missing Clicks (2)
- 25: Google Agrees: Each Search is A Question (0)
- 25: Clarity II – Questions About The Queries? (11)
- 23: Automatic Match – The Laziness Tax (0)
- 22: Paid Search Clarity – Part I (2)
- 21: Three Challenges For Paid Search Managers (4)
- 19: Keyword Lawsuit Dropped (0)
- 16: Fisking A Yahoo Blog Post
- 14: Priceline Wants Your Password (0)
- 14: The Search Engines: Friend or Foe? (35)
- 09: Match-Type Rock Scissors Paper (0)
- 08: The Missing Match-Type (0)
- 05: It’s An Ad-Group Not A Keyword Group (33)
- 02: Tuning Match Type Keyword Traps (2)
- 01: The Match Type Keyword Trap (13)
June 2008 (6)
Detailed Monthly Archive
- 29: The Perfect Match Type (14)
- 27: RSS Feed Fixed – Welcome Feed Readers (0)
- 22: About the RSS Feed (0)
- 20: Paying Google Prices for Yahoo Quality (10)
- 19: Query Hunt (9)
- 17: Welcome To The ClickEquations Blog! (1)
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