Blog & News:

Search Geek – As all the navel gazing that occurs on this blog about quality score and ma...
Introducing One-Click Segmentation in ClickEquations – Managing paid search accounts is in many ways an exercise in prioritization...
The Secret Truth Series #7 - Opt Out Of The Content Network – Google wants to make advertising easy. They describe AdWords in simple term...
The Ironic Case of Match Type – Sunday morning seems a good time to practice what we preach. Earlier tod...
The Secret Truth Series #6 - Success Through Negative Brand Keywords – A few years ago when asked for the #1 tip to improve a campaign, I wrote th...

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"I took some time over the weekend to really understand the Analyst tool and built some reports based on custom queries. It's AWESOME. Right now I'm in reporting heaven..."Alex Spurzem Head of Search, PhD Network