There’s no shortage of educational material about paid search on the web. You could literally spend all day reading articles and watching webinars. But, there’s something about getting out of the office and talking to other people with the same challenges that stimulates new ideas. I always walk away from shows with pages of notes and new contacts. If you haven’t been to one, Fall is your last chance this year.
If you’d like to meet up at any of the events, shoot me a note: Alex Cohen, acohen @ clickequations.com
See Us in New York at Search Marketing Expo (SMX) East (10/4 – 10/6)
We’re about to hit the road for a couple of great conferences. First up is Search Marketing Expo East at the Jacob Javits in New York October 4 – 6. You can catch us on the show floor in booth #419.
Use the code “smx10click” to save 10% when you register.
We’ll also be speaking on a few panels:
- Tuesday, 2:45 – Search Ads: The Next Generation – Craig Danuloff, President & Founder
- Wednesday, 10:30 – Industrial Strength PPC – Alex Cohen, Senior Marketing Manager
- Wednesday, 12:45 – eCommerce & Retail Search Marketing Tactics – Alex Cohen
Love Marketo & PPC? Come to the Marketo User Summit (10/13 – 10/14)
B2B marketers know that not every person who talks to you company is ready to buy right away. That can make paid search for products with long sales cycles tricky. Tools like ClickEquations help you get leads and tools like Marketo help you generate demand and nurture those leads until they’re ready for sales.
If you’re coming to the Marketo User Summit in San Francisco (10/13 & 10/14), stop by to see me present. The conference is open to Marketo users only. They’re currently running a 2-for-1 special and you can register here. You can get an extra discount if you’re willing to record a video testimonial. Shoot me a note and I’ll connect you with the conference organizers.
- Thursday, 2:00 – Customer Showcase: Search Engine Marketing- How to optimize PPC to increase demand and drive revenue – Alex Cohen
Search Engine Strategies (SES) Chicago – We’re Coming for You, Midwest! (10/19 – 10/21)
SES moved from the cold of December to the slightly less cold of October. Their annual Chicago conference is one of the few major search conferences to hit the Midwest, making it a great time to get some training without too much travel expense. It’s a more intimate show, so you get to know more people and the speakers are very accessible.
Use the code “SPG20CH” to save 20% when you register.
There’s no booth, but you can catch my presentation:
- Wednesday, 1:00 – Holiday Shopping Tactics – Alex Cohen