ClickEquations Blog

• Retweeting @imc_marketing: Can we use web analytics on whitehouse.gov? Yes we can! http://tinyurl.com/bjcne9 #
• Retweeting @Szetela: watch for PPC/AdWords contest this afternoon. $5,000-value prizes. #
• Retweeting @Szetela: RT @KISSmetrics: 20 PPC Tips For 2009 http://bit.ly/TNwp #
• Retweeting @bgtheory: It’s Official – only one Display URL per Ad Group in AdWords: http://cli.gs/2W0U4U (Versions of same domain OK) #
• Now recording a PPC Rockstars episode with @Szetela – talking about Impression Share. Airs before SMX. #
• RT @Szetela: I love it when guests divulge info to makes listeners rich. Tune in 2/ 2 for interview w/ @clickequations: http://bit.ly/1oJcLm #
• Same keyword, multiple match types, same ad group = Bad Idea. #
• Is it ad group, AdGroup, or ad-group. Can we get a definitive ruling? I write all three ways all the time. Would like to settle on one. #ppc #
• Another post on match type. This time on organizing the copies of a keyword. http://bit.ly/1OfzBf We split them out. What do you do? #
• ClickEquations site and blog down – the officials have been notified. ClickEquations PPC software platform NOT effected. #
• More ClickFraud Hype. http://bit.ly/SCpG This is taken seriously? An offiical sounding name + monthly charts & echo-chamber takes over. #ppc #
• Yahoo Explains their ‘forced optimizations’ http://bit.ly/49lcvU – Sorry Yahoo, good but not good enough. It has to be opt-in not opt-out. #
• Interesting metric idea – the number of different products purchased after clicks on a specific keyword during the selected timeframe. #

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