It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says.
Earlier this year, Craig had a chance to sit down with Avinash, Author of Web Analytics An Hour A Day, to get his tips for actionable paid search analysis and reporting.
Watch our first Paid Search Pros Video to learn:
- Why the “What’s Changed?” report is so actionable
- How to more effectively measure the Long Tail of search
- Avinash’s favorite ppc analytics tips
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For more advanced ppc tips, sign up for our upcoming webinar, “Master Search Queries to Save Money and Increase Conversions” on Thursday 7/16 and subscribe to our email newsletter.
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- Avinash Revisited – Part II (What’s Changed?) Last week in Occam’s Razor, Avinash Kaushik...
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Love this video, but as an analytics noob, I wondering how Avinash arrives at his “what's changed” report. I love the insight example about cloth diapers, but what tool is he talking about? Bottom right?
Love this video, but as an analytics noob, I wondering how Avinash arrives at his “what's changed” report. I love the insight example about cloth diapers, but what tool is he talking about? Bottom right?
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