ClickEquations Blog

A Serious Look at Paid Search Marketing Strategies, Tactics & Tools

Paid Search Pros Video: Avinash’s Favorite PPC Analytics Tips

It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says.

Earlier this year, Craig had a chance to sit down with Avinash, Author of Web Analytics An Hour A Day, to get his tips for actionable paid search analysis and reporting.

Watch our first Paid Search Pros Video to learn:

  • Why the “What’s Changed?” report is so actionable
  • How to more effectively measure the Long Tail of search
  • Avinash’s favorite ppc analytics tips

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For more advanced ppc tips, sign up for our upcoming webinar, “Master Search Queries to Save Money and Increase Conversions” on Thursday 7/16 and subscribe to our email newsletter.

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  • Chip Jordan
    Love this video, but as an analytics noob, I wondering how Avinash arrives at his "what's changed" report. I love the insight example about cloth diapers, but what tool is he talking about? Bottom right?
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