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A Serious Look at Paid Search Marketing Strategies, Tactics & Tools

Paid Search Pros Video: Avinash’s Favorite PPC Analytics Tips

It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says.

Earlier this year, Craig had a chance to sit down with Avinash, Author of Web Analytics An Hour A Day, to get his tips for actionable paid search analysis and reporting.

Watch our first Paid Search Pros Video to learn:

  • Why the “What’s Changed?” report is so actionable
  • How to more effectively measure the Long Tail of search
  • Avinash’s favorite ppc analytics tips

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For more advanced ppc tips, sign up for our upcoming webinar, “Master Search Queries to Save Money and Increase Conversions” on Thursday 7/16 and subscribe to our email newsletter.

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1 Chip Jordan 07.10.09 at 5:15 PM

Love this video, but as an analytics noob, I wondering how Avinash arrives at his “what's changed” report. I love the insight example about cloth diapers, but what tool is he talking about? Bottom right?

2 Chip Jordan 07.10.09 at 9:15 PM

Love this video, but as an analytics noob, I wondering how Avinash arrives at his “what's changed” report. I love the insight example about cloth diapers, but what tool is he talking about? Bottom right?

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Related posts:

  1. Best Practices with Avinash Kaushik (Video) A few weeks ago I sat down...
  2. Avinash Kaushik on Advanced PPC Reporting & ClickEquations Analyst Last week our friend and advisor Avinash...
  3. Avinash Revisited – Part II (What’s Changed?) Last week in Occam’s Razor, Avinash Kaushik...
  4. Webmaster Radio Interview – Search Analytics & ClickEquations Last week I taped an interview with...
  5. Free Content to Learn Paid Search Hi, this is Alex Cohen, the Marketing...
  6. 5 Videos to Boost Your Paid Search Results We just wrapped up our exhibit OMMA...
  7. Avinash Revisited – Part I (Keywords by Engine) Recently our friend and advisor Avinash Kaushik...