ClickEquations Blog

• Shrink ad:groups: Writing text ads to encompass a broad group of keywords concedes that no match will be perfect and many will be quite poor #
• The keywords in an ad group should be chosen based on how the search queries they attract align with the included text ads. Not visa-versa. #
• Retweeting @Roxyyo: Lookin for testimonials of SEMs who tried Automatic Match in Adwords and have found it useful. I wanna blog about it #
• Old but interesting article on impact of position on CTR. http://bit.ly/QqVJ Some issues with the math, but we agree that good copy rules. #
• Retweeting @SEMOE: New blog post: Beyond Revelance in Paid Search | Understanding the Entire Value Stream http://tinyurl.com/796cvf #
• Just finished PPC Rockstars w/David Szetela – Attribution Episode from 12/22. Worth a listen. http://bit.ly/kVwd #
• Alex Cohen lists 26 paid search blogs. http://bit.ly/e7aD #
• ClickEquations PPC Platform – Webinar Tomorrow 1pm EST. http://bit.ly/uuUy Come learn how to save time and improve results this year. #
• Cool PPC meta news/blog-post page.Alltop PPC : http://bit.ly/dqKE #
• Just confirmed as speaker at SMX-West, Feb 11. See you at the ‘Writing Killer PPC Ad Copy’ panel. Waiting to hear about another session. #
• Accepted to speaking on at another SMX-West session, this one on Google Quality Score. Some cool stuff to show. Reg here: http://is.gd/8PgH #
• ClickEquations Overview Webinar starts in 10 min – Come check it out. http://bit.ly/uuUy Amazing PPC- Excel integration, among other things. #
• Just abandoned Fortune.com after horrible crawl-over ad came on the screen to block what I was reading. There are other bus-news sites. #
• ClickEquations Client Training Webinar – Tomorrow (Fri) at 1pm EST. Take a deep dive. http://bit.ly/Da8n Clients & free trial users invited. #
• New Omniture ‘Whitespace-Free’ dashboards eliminate huge vertical spaces and smash charts together horizontally. Progress? #wa #
• ClickEquations Client/Trial Use Training Starts in 20 min. http://bit.ly/FINO #
• Updates to ClickEquations Analyst made yesterday, updated set of Excel templates posted on site (private page) and in ClickEquations forum. #

Related posts:

1. The ClickEquations July 2009 Release The ClickEquations July 2009 Release is now...
2. The ClickEquations May 2009 Release The ClickEquations May 2009 Release is now...
3. Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003 The world of paid search has changed...
4. Top 3 Blog Post Series of 2009 As promised, we continued counting ballots, and...
5. Impression Share Deep Dive – The Complete Series (January 2009) NOTE: In January 2009 I wrote a...
6. 2009: The Year AdWords Attacked Organic Search Pundits are already calling 2009 “The Great...
7. The Top 9 Blog Posts of 2009 The distinguished accounting firm of Anderson Cooper...