ClickEquations Blog

If you missed our recent webinar, Master Search Queries to Save Money and Increase Conversions, you’re in luck. The recording is now available below and in our free resources section.

Watch the search query webinar to learn:

• What search queries are
• Where to find search queries
• The best way to organize your search queries to identify opportunities to save money and increase conversions
• Actions you should take daily, weekly and monthly to profit from search queries

Links mentioned in the webinar:

• ClickEquations Analyst
• ClickEquations Analyst Templates
• Microsoft Advertising Intelligence
• Google AdWords: Keyword Tool

Finding Synonyms for Low Volume Keywords

As you monitor your search queries, the actual words searchers type vs. the keywords you buy, you’ll find two types:

1. Winners – Search Queries that convert (or assist) profitably and may be worth promoting to Exact Match at a higher bid
2. Losers – Search Queries that generate clicks and cost without any value. They’re definite candidates for negative keywords at the campaign or ad group level.

You can get even more bang from your Winners and Losers by looking for synonyms with 2 free tools: Microsoft Advertising Intelligence and Google AdWords: Keyword Tool.

These data sets, however, are limited. The more niche your term, the harder it can be to find additional words. If you’re working in B2B or other low volume verticals, you’ll need a different tactic.

Enter: Google’s related searches.

Finding Long Tail Synonyms with Google’s Related Searches

At the end of some search results pages, Google presents a list of related terms to help searchers:

These lists can be a good source for synonyms for your niche terms. It’s tedious to scroll through the page. Instead, use Google’s Wonder Wheel option to speed up your research.

At the top of your search results, click “Show Options” (the plus sign). Then choose Wonder Wheel in the left nav.

The result is a hub and spoke graphic that shows you related queries. Now, you can conduct searches and see the gather synonyms more quickly:

For more tips, check our our free white papers and videos. Sign up for our free monthly Paid Search Professionals Newsletter.

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