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A Serious Look at Paid Search Marketing Strategies, Tactics & Tools

Search Query Webinar Recording & Another Key Tip

If you missed our recent webinar, Master Search Queries to Save Money and Increase Conversions, you’re in luck. The recording is now available below and in our free resources section.

Watch the search query webinar to learn:

  • What search queries are
  • Where to find search queries
  • The best way to organize your search queries to identify opportunities to save money and increase conversions
  • Actions you should take daily, weekly and monthly to profit from search queries

Links mentioned in the webinar:

Finding Synonyms for Low Volume Keywords

As you monitor your search queries, the actual words searchers type vs. the keywords you buy, you’ll find two types:

  1. Winners – Search Queries that convert (or assist) profitably and may be worth promoting to Exact Match at a higher bid
  2. Losers – Search Queries that generate clicks and cost without any value. They’re definite candidates for negative keywords at the campaign or ad group level.

You can get even more bang from your Winners and Losers by looking for synonyms with 2 free tools: Microsoft Advertising Intelligence and Google AdWords: Keyword Tool.

These data sets, however, are limited. The more niche your term, the harder it can be to find additional words. If you’re working in B2B or other low volume verticals, you’ll need a different tactic.

Enter: Google’s related searches.

Finding Long Tail Synonyms with Google’s Related Searches

At the end of some search results pages, Google presents a list of related terms to help searchers:

organic dog food - related searches

These lists can be a good source for synonyms for your niche terms. It’s tedious to scroll through the page. Instead, use Google’s Wonder Wheel option to speed up your research.

At the top of your search results, click “Show Options” (the plus sign). Then choose Wonder Wheel in the left nav.

search queries - related searches

The result is a hub and spoke graphic that shows you related queries. Now, you can conduct searches and see the gather synonyms more quickly:

suggested queries - wonder wheelFor more tips, check our our free white papers and videos. Sign up for our free monthly Paid Search Professionals Newsletter.

  • http://quillcards.com photographworks

    As I understand it, the price one pays for a click is related to quality score. Quality score is determined in part from the correlation between the keyword phrase the advertiser uses in the ad and the incidence of the keyword phrase in the site to which the ad is directed.

    Questions:

    Does the keyword phrase have to appear in the homepage in order to be a factor in quality score? Or could it equally be in some other page, such as the FAQs?

    Does the keyword phrase have to be in the landing page?

    By the way, Avinash Kaushik directed me your way.

    Kind regards
    David

  • http://www.crearedesign.co.uk/ Michael Thomas

    Great post, I have not come across google wonder wheel before, sounds interesting I will take a look at it and the related search results is a good idea to help pick out key words!

  • http://clickequations.com Craig Danuloff

    David – Let me suggest our Quality Score whitepaper, you can find it at http://www.clickequations.com/learn I think it will answer your questions and provide some overall context for how Quality Score is used. Any friend of Avinash is a friend of ours!

  • cydonia16

    I originally missed this so thanks for putting it up. The best method for saving money that I have discovered is do take full advantage of easysaver accounts and reward schemes available with many shops and businesses.

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