ClickEquations Blog

We’ll be at SMX Advanced this week in Sunny Seattle.

Stop by our booth to say hello, get a demo of the latest version of ClickEquations, or just chit-chat about PPC.

I’ll also be speaking on three PPC panels covering some of the topics often discussed here on the blog.

• Text Ads – Tues 9:00 AM
  Writing Killer Ad Copy, The Interactive Edition – So few words in ad copy; so much pressure to get the right audience to clickthrough. This session looks at ad copywriting tips, demonstrates some new approaches and techniques plus will involve the audience, as well.
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• Quality Score – Tues 12:15 PM
  Google Quality Score, Under The Microscope – Our “Up Close With Google Quality Score” session at SMX West in February had even the Google AdWords reps in the back of the room taking notes. For SMX Advanced, we’re taking it up a further notch, getting so close with Google’s often mysterious seeming quality score factors that it hurts. Learn the current thinking on quality score assessments and how to use QS to your advantage.
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• Match Type – Weds 9:45 AM
  Matchmaker, Matchmaker, Make Me …. A Broad Match? Exact Match? Negative Match? – Should you go broad match, especially when some are questioning whether broad match either goes too far or not far enough these days? Would doing exact match be better? How does the strategy shift depending on the type of product or service your pushing, or where you want to reach people in the buying cycle? This session covered advanced theories and applications for keyword matching management.

We hope to see you in Seattle.

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