ClickEquations Blog

• Did You Know? Quality Score is only calculated based on exact matches between queries and keywords, even on your Broad and Phrase KW’s.
• No idea who wrote it, but this is a great Quality Score article – http://bit.ly/izLOy Sets the record straight on key issues.
• Winners write history. Right now that’s Google (thanks to us) so these guys look lke idiots http://bit.ly/PaQUH I think not entirely.
• Completing review of near-final set of expanded ClickEquations Analyst templates. Amazing #ppc analysis. Release to clients soon. 
• DeTweet: “SEO is about optimizing your website for people using search engines, not search engines!” Shari Thurow #SMX (via @adCenterBlog)
• Lots of talk about old business models fighting new Here’s great idea to use new to help old. http://bit.ly/4F73W Of course they won’t.
• RT @KISSmetrics: How Google Analytics Tracks ‘Bookmark’ Visits – http://shar.es/1hq4 – via @justincutroni
• All PPC Tracking Software does as GA does in last tweet – they treat bookmarks of PPC visits as new PPC visits. Yet another data problem.
• RT @InsideAdwords: Managing keywords and the Search Query Report: In this week’s post, we’ll take a deeper.. http://tinyurl.com/q2hnrp
• Wolfram|Alpha isn’t sure what to do with your input. (How the math guys say ‘no results found’)
• RT @TheDaveCollins: AdWords Editor headed for retirement http://cli.gs/4nHPU8 (PS: I doubt it, but who knows…)
• RT @jonathanmendez: wondering what happens to “web” analytics as API traffic becomes biggest piece of the pie?
• What do you want to see on the Dashboard of your #PPC tool when you log in everyday?

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• RT @avinashkaushik: Prepare UR mind to be blown, even if U don’t believe him: Ray Kurzweil, Singularity, 4 Videos http://tr.im/kZqt (22 …
• Working on the sequel to last Revenue Attribution Post. http://bit.ly/anvdW There are a lot of dark corners to light up on this one.
• Now following lots of great folks met at #mpsis last week. Should have watched the real-time twitter feed more closely….
• Revenue Allocation for PPC – The Messy Issues Blog Post – http://bit.ly/TIui9
• RT @rimmkaufman: Google PlusBox Performance : Reaction to 6-months of PlusBox performance.. http://tinyurl.com/o2yhhj
• WOW (IF TRUE) is this great, right, and over-do: RT @YahooGuy: Google to allow bidding for trade names of competitors. http://bit.ly/egGy4
• Hyatt: This is not a ‘Big Welcome’ : http://bit.ly/uf3hm
• Pulling into Penn Station NYC. Have 20 min free. Anyone here want to learn how to improve their PPC campaigns?
• Per User is the right answer to the @replies debate. Good work @twitter, can’t wait to see it implemented.
• The ClickEquations Blog is coming to the Kindle Store. They say 48-72 hours. I love Kindle on iPhone, so there’s 1 subscriber!
• (I’m VERY suspicious of this…) RT @anilbatra: Hitwise: Paid Search traffic down 26% http://clop.in/D8CjHM
• New Yahoo #PPC Search Query Expand Report – Not Quite Up To Par With Google: http://adjix.com/daq5 (via @Szetela)
• http://twitpic.com/55co7 – Our blog now on Amazon for Kindle (but not iPhone)
• Good on Google for their new TM policy. Ha to them for claiming it’s about ‘ad quality and user experience’. It’s about $$ but that’s OK!
• Great article on role of Position in Bidding and PPC by George from RimmKauffman – http://bit.ly/B3SmV
• Client Training Today, 1pm EST – Learn new features like bulk editing, revenue attribution, conv events, etc – http://bit.ly/AM19X
• The new #Adwords interface includes a lot more complexity and is often confusing. That’s good for ClickEquations.
• Magic Quality Score Snake-Oil. Twitter search ‘Quality Score’ and buy all you want.
• RT @dberkowitz: RT @360i On the blog: Google’s New Trademark Policy and Its Impact on Marketers >> http://bit.ly/G0FJP
• Besides Google, free speech & common sense, winner from the new TM rule will, unfortunately, be lawyers. All may not win long-term

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• Using the new May ClickEquations release. It blazes on our production servers. Available to all clients ‘real soon now’.
• Our May Release Now Live. http://bit.ly/XjC7Y Bulk Editing, Rev. Allocation Choices, New Bidding Options. More.
• Off to Pheonix to Shop.org – Long day on the plane – Tell me if I miss anything.
• (via @szetela) Watch out: Yahoo is being more liberal with their Advanced Match #sem – http://is.gd/wGD8
• New post: Do dynamic page titles help Quality Score? – http://is.gd/wVnZ #ppc #
• Writing a post about paid search revenue allocation, that is turning out waaay too long. Very complicated issue. #
• http://twitpic.com/4nwg4 – Morning at Shop.org in AZ
• The hot weather tour continues in FL for search insider summit. Stickier heat than AZ already. #
• At SearchInsiderSummit, listening to @Zappos talk about importance of weighted revenue attribution.
• Attribution is a 5 year problem. Start with paid search, then expand out. Speaker comment at #mpsis

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• http://twitpic.com/3zvyj – Advertising overload at minor league baseball
• There is not an inch of this Coca Cola minor league ball park not covered in ads. There was a sponsor for the National Anthem – really.
• Every time someone tweets or blogs bad #PPC advice, Google makes more money. Talk about a cash-flow machine…
• My first article for SearchEngineLand should be posted today. Guess the topic?
• Quality Score eBook Preview Chapter 5 now Live – http://bit.ly/T5TZu – What the heck does QS do anyway?
• How come somebody I’ve un-followed can still send me DM tweet spam? #
• I LOVE both these guys, but really – a $500 book cover print? – RT @gapingvoid: @SethGodin – secret, evil plan http://tinyurl.com/hughseth
• http://twitpic.com/47kr8 – Briefing at Forrester this morning in Boston.
• ClickEquations Upgrade This Weekend – Some great and highly requested new features – Watch this space and our blog on Monday.
• ClickEquations Clients Only – Request to Follow @CQstatus for client-only ‘private’ channel of important announcements.
• It makes no sense to manage #ppc campaigns on last-click revenue allocation. It’s like giving all sales commission to the cashier.

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• I made a terrible decision. I’m writing a book on Quality Score. http://bit.ly/A8qaa Serialized on the blog as we go. 
• Quality Score in High Resolution – The Preface – http://bit.ly/1a5HHN
• RT @avinashkaushik: Podcast: Orgasmic digital marketing. Analytics. Social M. +More Site: http://tr.im/jfjh D’load: http://tr.im/jfjH
• Quality Score in High Resolution – Intro Chapter of eBook – http://bit.ly/17a1fS #adwords #search
• RT @wilreynolds: Idea on using #ppc to test terms for use in PPC – http://cli.gs/RzZVnY (Interesting idea, in moderation)
• Quality Score ebook – Chapter 3 preview now live – http://bit.ly/1OfzBf – a fisk of Google’s own words. 
• RT @avinashkaushik: U R measuring Conversion Rate wrong. Here’s a “radical” idea to compute ur actual “opportunity pie”: http://tr.im/jmeh
• Online Marketing Made Easy. Seriously? http://bit.ly/y6Et1. Any marketing that is easy is ineffective, or soon will be.
• RT @JordanLeonard: Updates to Google AdWords conversion metrics — http://tinyurl.com/dypbl2
• RT @avinashkaushik: Google Analytics API is here! http://tr.im/jmmb (Can’t wait for the new improved iPhone Apps)
• What match type matches my name to a ‘Used Chevy Trucks’ ad? (Vanity Testing the new Google.me thingy)
• Why Quality Score Exists – http://bit.ly/7QvTQ – Chapter 4 pt1 in the eBook serialization. Nobody has any comments? 
• RT @TheGrok: Google adds SERP rank to referral URLs http://tinyurl.com/ced3ur (This is HUGE and one I’ve requested for years. Yeah!) #
• So Google: When we gonna get an actual position parameter in the #ppc referrer like you now provide for SEO? We need it too!!! 
• The Quality Score number Google reports to you is not the same Quality Score number they use internally. http://bit.ly/XNDgW Confused yet?
• My last tweet means that our ‘Economics of QS’ post is um, ‘er, wrong. http://bit.ly/yXH24 Directionally right but not literally/mathy true
• Warning: Tricks: DT @CBSSYS: Want to get High Quality Score for your Google Adword program. There are some tricks for this.
• Google says: landing page is not a factor in calculating ad position (via Quality Score). http://bit.ly/lwOeN Limits LP tricks for QS huh?
• Quality Score eBook Preview Continues – Chapter 4 part 2. http://bit.ly/CPaSx #
• I read this as meaning LP is a factor when QS is used to calculate price, but not rank. Consistent with other Google statements.
• Google used the word ‘relevance’ like airlines use ‘security’. Doesn’t make it true but you can’t argue. #AdWords

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• Dave Winer is fascinating. http://bit.ly/Mw4V0 Man that guy can think & write. Doesn’t mean he’s perfect BTW. But we all owe him.
• A smart view of Google and the role it plays on the ‘net. http://bit.ly/olPlr
• Step One is important RT @ravindra1982: How To Get 10/10 AdWords Quality Score http://bit.ly/DaGg
• RT @richardlaksana: Yahoo! Search Marketing Blog » Know the (Quality) Score # http://bit.ly/CaQxb
• Silly Quality Score Tweet of the Day: DT @gbutton: Any of you bloggers out there want to trade some links? Go go Google quality score!
• RT @SEOSEM: Dear MSN, now you tell me there is a “subjective” quality score for my PPC campaigns? holy crap, you must be kidding me!!
• Let’s be honest: Quality Score is euphemism for ‘Yield Management Index’ – tells engine how much money they’ll make off keyword.
• Anyone asking about Facebook or Twitter killing Google has never been on Facebook, Twitter, or Google. Or they’re a journo link-bait moron.
• How can a small (in broad terms) PPC Agency report macro trends with a straight face? http://bit.ly/1SLTk And real news sites run ‘em?
• Van engulfed in flames is unusual thing to see on way to work.
• ClickEquations and CQ Analyst reporting performance, already fast, turbo-charged next release. It’s fun playing at new speeds.
• RT @jonathanmendez: Truer now than it was a year ago: Platforms, Applications & the Future of Digital Marketing http://bit.ly/8Yk03
• Completing first analysis of impact of various revenue allocation models on ppc keywords – feature in our next release.
• RT @rimmkaufman: Paid Search Buying Cycle: More scratchings on the so called PPC buying cycle. http://tinyurl.com/dabhjf
• #PPC ppl should think about keywords more like SEO ppl. Aim specific not broad. Think user desires not biz concepts
• I vote for a 2 tweets/hour limit per person. Like the 140 constraint it would force selectivity and brevity.
• Unlimited DM’s BTW – I’d want to encourage those! Shift all these single target tweets onto the back channel.
• Anyone want to buy a boatload of omniture wa pages cheap? DM me.
• Vastly overstates landing page issues. DT @adwords4gurus: Some facts about AdWords quality score: http://tinyurl.com/d284rw
• RT @ajkohn Solid write up of Quality Score Facts http://tinyurl.com/cpn5lv and http://tinyurl.com/cngmgs
• Another bad advice contest may be needed: DT @adwords4gurus: Powerful AdWords bidding strategies: http://bit.ly/2c1Wot
• impressed by Google’s results – http://bit.ly/4zzJ3q – in horrible Q1 economy rev down just 3% vs holiday quarter. G2BG (Good to be Google)
• New Post: What SEO’s can teach you about choosing keywords for #PPC. http://bit.ly/D7FcX
• RT@perrymarshall Vid shows $$ impact of quality score http://bit.ly/G8tPb – This Explains Why: http://bit.ly/yXH24
• Thinking of spending a few hundred $ on some affiliate-hype-meister #adwords ‘systems & ebooks’ to then praise or savage. Good idea?
• RT @lmMatto: The Pirate Bay guys got a year in jail plus they have to pay out $3.6 million. Its been a bad week for pirates.
• Good QS Article: RT @Hakicoma: RT @lorenbaker: Demystifying Quality Score & the Click Thru Rate Factor http://tinyurl.com/cmolwu
• RE: last RT: More on finding your Quality Score Average – http://bit.ly/2omh5b – and Video on QS Distributions http://bit.ly/DghVA

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• Ready to be responsible (legally & financially) for what others say about you? http://bit.ly/FEtOV Yikes!
• The ‘High Resolution PPC’ ebook I’ve been working on has turned into a full book – wrestling with what to do about that… 
• RT @immeria: The more I work on #WASP the more I find how incredibly complex it is to do good #wa implementations!
• Need a quote about being under-powered. Something like bringing knife to a gun fight. Anybody got a good one?
• DeTweet @SalasWebMktg: Effective paid search ad copy includes the keyword in the title AND description. Maximize that quality score!
• If you design web pages or software interfaces, http://www.balsamiq.com/ is your new best friend.
• Quality Score is PageRank for #PPC people. Correspondingly the BS about it just won’t quit.
• #Twitter is CB Radio 30 years later. Fun ’till everybody got one. Then signal/noise ratio went the wrong direction. Same here I fear.
• RT @youcalc: razor sharp post by @avinashkaushik “you’ll never think of Paid Search the same way!” http://bit.ly/11jGiD
• RT @rimmkaufman:Affiliate Death Blow? Amazon Fires a Shot across the bow: Amazon bars affiliates from PPC adver.. http://tinyurl.com/cajcgc
• An #Affiliate is a partner, and partners need to add value or there’s no point. How do affiliates doing #PPC for Amazon add value?
• RT @seomasterlist: from (@andrew_goodman) Getting Core Paid Search Analytics Right (Part 1) http://tinyurl.com/cegm5c
• #ppc must read: http://bit.ly/11jGiD A court ruling so stupid it could be a new law from congress. Am I allowed to type the word ‘congress’?
• Quality Score Question: Are we graded on a curve? Does someone have a 10 for every keyword (given query and geo etc)? 
• Is it bad when an article makes you want to puke? Geez is this Low Res. DT Quality Score 101, http://cli.gs/hd3gv5
• Clients – Excel Plug-in Training (ClickEquations Analyst) this Thurs 1pm. Register here: http://bit.ly/2UYXGy
• To increase Quality Score, use the letter ‘Q’ often in ads and landing pages. Sorry, just realized it was Tweet Bad QS Advice Day’. #
• We have another contestant: DT @ronnypassarge: 8 Steps To Improve Your Quality Score | YellowSEO – Search Engine … http://bit.ly/K8H07
• ‘Nother. Judging Gonna Be Tough: RT @littlegingerkid: Should Google start counting RT’s towards a site’s quality score? http://rurl.org/1h8n
• ClickEquations Analyst training webinar beginning now. If you signed up, come on in….
• New #Google #Adwords Match Type – Include Match – http://bit.ly/12STs – It’s about time.

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• Why does Yahoo still have only two levels of Match Type? Why do they not label them Broad and Exact?
• Hint for @Yahoo – Clone Adwords. We’ll spend more money on your platform if you make it easier to. We spend less because you don’t.
• Happy 10th ClueTrain Manifesto – – http://bit.ly/p6Lpo – THE must read #marketing book for our times. New Edition Coming!
• RT @SmBizGuru: Listen to the replay of 1-hr @szetela interview. #PPC fundamentals and tips: http://bit.ly/8NP8L. #
• What did you used to do with the time you now spend on twitter?
• RT @Szetela: My slides for the Black Hat PPC session at SES NY last week: http://bit.ly/nfgJO
• Want to grow your company? Follow and listen to this guy: RT @joshk: Yogi Berra’s rules for startups – http://bit.ly/ix6c
• I wish people used DM more. Replies that are only meant for and of value to one person seem to be overwhelming the twit-sphere. IMHO
• RT @Szetela: Hear the outrageous #sesny Drunken PPC Rockstars Roundtable, live last week from SchmoozeFest: http://bit.ly/gvi6P
• RT @bgtheory: In US w/ #AdWords you can use any KW you desire. If TM holder files exception, then no KW in ad copy http://cli.gs/AuASV5
• RT (with strong agreement) @andrew_goodman: Rant: How Guy Kawasaki is Singlehandedly Ruining Twitter http://osakazuki.com/guy-sucks
• Retweeting @Szetela: New Tool in #AdWords That Tells You Which Keywords Are Inactive” http://adjix.com/nw95
• In Boston tomorrow, anyone want to get together? Will buy lunch for any $1MM PPC advertisers
• I’m thinking of tackling bidding, deep and wide, in the next blog post series. What do you think?
• Very glad we’ve embarrassed google into displaying all search queries – welcome, seriously.
• RT @bgtheory: How important is the landing page to #AdWords quality score? http://cli.gs/0rnPeP
• I’ve said it before. Microsoft needs to take their own Start.com domain and make it their search engine name & URL. Then spend $100MM
• DeTweet: A Quality Score Article to ignore – http://bit.ly/sVS3 – “One common mistake is to assume that a lower CTR means a lower QS” OMG!
• ClickEquations Client Training Webinar – Tomorrow 1pm EST – Sign Up http://bit.ly/gad40 – Bonus: preview upcoming new functionality.
• RT @nskislak: Just finished creating a HUGE #SEM for a local Michigan concrete company
• RT @PPCPROZ: Inactive KeyWords are Alive and Well… http://bit.ly/C2AaE
• A rumor with both Google and Twitter in it. The cosmos may implode…
• RT @bgtheory: Broad Match KW’s Are Not Converting Higher than Exact Match KW’s: http://cli.gs/8zS05L (CQ MT Report http://bit.ly/ifgg) #
• Can someone please build a ‘tweet while sleeping’ dream summarizer for @Szetela ?

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• I like this. http://bit.ly/qV2q8 Testing has it’s place, but ‘wisdom of crowds’ isn’t universally better than expertise or even opinion.
• Do people believe these eye tracking studies? http://bit.ly/17Qxif Really? I just can’t take them seriously. Interesting but only slightly.
• DT @nvi: Post on PPC cannibalization: http://tinyurl.com/c3lz3y (too simplistic analysis & ‘prove-my-point’ example data) 
• RT @PPCPROZ: You can’t opt out of Yahoo’s PPC search partners – that really sucks, as there are endless yahoo “search partners”
• Tip for Kindle Book Authors – Forced justification sucks at that line length. Makes a mess of your spacing which makes reading hard.
• RT @SEMOE: New Post: I Am A PPC Farmer | Paid Search Gardening Tips http://budurl.com/mhz8
• #Adwords First Page Minimum Bid – New Blog Post (Pt. 1 of 2) http://bit.ly/RZ68T (Visit ClickEquations at SES #328 Adv.)
• RT @duanebrown @GuyKawasaki had a lame keynote at #SES about spamming twitter – major bummer. (Sounds like another nail in the coffin)
• Heard from #SES that the ClickEquations booth was packed today with great advertisers and agencies. Thanks to everyone who stopped by.
• I’ve submitted the DeTweet (http://bit.ly/p5bLI) to the Urban Dictionary (awaiting editorial approval). @TinaFey made me think of it.
• RT @TheGrok: Matthew David Eisenberg was born at 11:32pm thanks for the well wishes everyone is fine
• RT @bgtheory: How to benchmark your keyword’s quality scores against the competition http://cli.gs/pm3uWZ
• Post on #Adwords Min First Page Bid (#2 in a series) http://bit.ly/vueH4 – Do you really need to bid that high?. #PPC #Search #SES #
• RT @Szetela: Google Testing Increased #AdWords Character Limits: http://adjix.com/jzgq
• RT @philyeh: “The geeks got money” -Local comic book store owner, when I asked how the economy is affecting him (funny)
• #Adwords Quality Score Changes Revealed – New Post http://bit.ly/8MXee – New ClickEquations Analyst Report #ppc
• We’ve had the new #Adwords interface for a few months. Didn’t know it was so rare…
• Realizing #Marketing is now a science – http://bit.ly/v6S66 (References our QS Economic post) #search
• RT @bgtheory: #PPC There is Not a Magic Number for How Many Keywords Should be in an Ad Group: http://cli.gs/sgQ60P (YES, Exactly right)
• RE: @bgtheory post on ‘KW Magic Numbers’ http://cli.gs/sgQ60P – old favorite ‘it’s an ad-group not a keyword group’ http://bit.ly/WGoW
• Missed us at #ses? ClickEquations Intro to PPC Platform Webinar – Tues 31st, 1pm EST – Reg Now: http://bit.ly/3AVbXA
• RT @joshk: This tweet was written by my ghost tweeter – http://bit.ly/3Jz6uD (Boy does this suck, inauthentic tweets – yuk)
• Ghosted tweets should always end with initials of Ghost to denote ‘not advertised author’. So if this was a ghost post -JP

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