One of the most enjoyable parts of my job running marketing at ClickEquations is that I get to be a goodwill ambassador to our customers. It’s always really rewarding to hear how ClickEquations has helped them grow their businesses and make paid search work for them even more efficiently.
[pullquote]“Using ClickEquations allows us to be competitive in the marketplace, scale our team of search marketing experts and focus on growing our business instead of wasting time on tedious tasks,”
Neil Costa – CEO, HireClix.[/pullquote]
Today, I want to share one of those stories: HireClix.
HireClix specializes in interactive marketing for the recruiting sector and manages pay-per-click (PPC) marketing for career-oriented and educational lead generation sites. CEO Neil Costa is a digital marketing veteran, having previously worked for Monster.com and managed annual online marketing budgets up to $20 million.
Neil knows his stuff and he put the system through its paces for several months. “HireClix’clients and prospects have high expectations for their paid search efforts, so our campaigns have to be very relevant and efficient. We tested ClickEquations inside and out and their paid search platform exceeded our expectations. It’s incredibly powerful and yet designed in a way that is very easy-to-use,” said Neil Costa, CEO of HireClix.
HireClix searched the marketplace and was attracted to ClickEquations because of our strong expertise in paid search. HireClix found the automated monitoring to be valuable in identifying areas of risk and opportunity. They were also able to significantly reduce time spent reporting by 50% using ClickEquations Analyst, our Excel plug-in.
“Using ClickEquations allows us to be competitive in the marketplace, scale our team of search marketing experts and focus on growing our business instead of wasting time on tedious tasks,” added Costa.
“HireClix definitely understands the PPC marketplace. Their knowledge really showed as they leverage every aspect of ClickEquations. We’re proud to add them to our growing clients list and look forward to having them use our intelligent paid search platform,” said Jason Simon, Senior Vice President of Sales.
HireClix joins Comcast, Apogee Results, GyroHSR and other high growth advertisers and agencies in adopting ClickEquations’ intelligent paid search platform to improve their PPC results.
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