ClickEquations Blog

• Ready to be responsible (legally & financially) for what others say about you? http://bit.ly/FEtOV Yikes!
• The ‘High Resolution PPC’ ebook I’ve been working on has turned into a full book – wrestling with what to do about that… 
• RT @immeria: The more I work on #WASP the more I find how incredibly complex it is to do good #wa implementations!
• Need a quote about being under-powered. Something like bringing knife to a gun fight. Anybody got a good one?
• DeTweet @SalasWebMktg: Effective paid search ad copy includes the keyword in the title AND description. Maximize that quality score!
• If you design web pages or software interfaces, http://www.balsamiq.com/ is your new best friend.
• Quality Score is PageRank for #PPC people. Correspondingly the BS about it just won’t quit.
• #Twitter is CB Radio 30 years later. Fun ’till everybody got one. Then signal/noise ratio went the wrong direction. Same here I fear.
• RT @youcalc: razor sharp post by @avinashkaushik “you’ll never think of Paid Search the same way!” http://bit.ly/11jGiD
• RT @rimmkaufman:Affiliate Death Blow? Amazon Fires a Shot across the bow: Amazon bars affiliates from PPC adver.. http://tinyurl.com/cajcgc
• An #Affiliate is a partner, and partners need to add value or there’s no point. How do affiliates doing #PPC for Amazon add value?
• RT @seomasterlist: from (@andrew_goodman) Getting Core Paid Search Analytics Right (Part 1) http://tinyurl.com/cegm5c
• #ppc must read: http://bit.ly/11jGiD A court ruling so stupid it could be a new law from congress. Am I allowed to type the word ‘congress’?
• Quality Score Question: Are we graded on a curve? Does someone have a 10 for every keyword (given query and geo etc)? 
• Is it bad when an article makes you want to puke? Geez is this Low Res. DT Quality Score 101, http://cli.gs/hd3gv5
• Clients – Excel Plug-in Training (ClickEquations Analyst) this Thurs 1pm. Register here: http://bit.ly/2UYXGy
• To increase Quality Score, use the letter ‘Q’ often in ads and landing pages. Sorry, just realized it was Tweet Bad QS Advice Day’. #
• We have another contestant: DT @ronnypassarge: 8 Steps To Improve Your Quality Score | YellowSEO – Search Engine … http://bit.ly/K8H07
• ‘Nother. Judging Gonna Be Tough: RT @littlegingerkid: Should Google start counting RT’s towards a site’s quality score? http://rurl.org/1h8n
• ClickEquations Analyst training webinar beginning now. If you signed up, come on in….
• New #Google #Adwords Match Type – Include Match – http://bit.ly/12STs – It’s about time.

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