Isolating and optimizing the most important segments of your paid search account can be tedious.
ClickEquations Segments™ is a set of intelligent filters that lets you look at the critical slices of your campaigns with a single click, cutting the clutter and letting you focus on what matters.
Quickly Isolate Your Brand and Head Terms
Not all of your keywords deserve equal attention. Your brand terms and head terms are critically important to the success of your campaigns and need extra consideration.
Segments makes it easy to find and optimize brand and head term. You get 1-click access to your brand and head terms in Manager, the campaign editing and optimization section of ClickEquations. You can review and optimize your key terms across campaigns or within a single campaign or ad group.
Segments is entirely flexible. You choose which words are your brand terms and set the criteria that define the head of your keywords.
Build Custom Filters
You can also segment your data any way you want with custom filters. Filter on any campaign attribute or performance metric as well as:
- Search vs. content network
- Status on Google, Yahoo and MSN
- Segments that have been modified within the last x days
Filters can be saved per account and shared by multiple users in your company.
Make Bulk Changes to Filtered Results
You can use the full power of ClickEquations to optimize your filtered data:
- Make bulk bid changes
- Pause keywords
- Assign bid rules