ClickEquations Blog

• I made a terrible decision. I’m writing a book on Quality Score. http://bit.ly/A8qaa Serialized on the blog as we go. 
• Quality Score in High Resolution – The Preface – http://bit.ly/1a5HHN
• RT @avinashkaushik: Podcast: Orgasmic digital marketing. Analytics. Social M. +More Site: http://tr.im/jfjh D’load: http://tr.im/jfjH
• Quality Score in High Resolution – Intro Chapter of eBook – http://bit.ly/17a1fS #adwords #search
• RT @wilreynolds: Idea on using #ppc to test terms for use in PPC – http://cli.gs/RzZVnY (Interesting idea, in moderation)
• Quality Score ebook – Chapter 3 preview now live – http://bit.ly/1OfzBf – a fisk of Google’s own words. 
• RT @avinashkaushik: U R measuring Conversion Rate wrong. Here’s a “radical” idea to compute ur actual “opportunity pie”: http://tr.im/jmeh
• Online Marketing Made Easy. Seriously? http://bit.ly/y6Et1. Any marketing that is easy is ineffective, or soon will be.
• RT @JordanLeonard: Updates to Google AdWords conversion metrics — http://tinyurl.com/dypbl2
• RT @avinashkaushik: Google Analytics API is here! http://tr.im/jmmb (Can’t wait for the new improved iPhone Apps)
• What match type matches my name to a ‘Used Chevy Trucks’ ad? (Vanity Testing the new Google.me thingy)
• Why Quality Score Exists – http://bit.ly/7QvTQ – Chapter 4 pt1 in the eBook serialization. Nobody has any comments? 
• RT @TheGrok: Google adds SERP rank to referral URLs http://tinyurl.com/ced3ur (This is HUGE and one I’ve requested for years. Yeah!) #
• So Google: When we gonna get an actual position parameter in the #ppc referrer like you now provide for SEO? We need it too!!! 
• The Quality Score number Google reports to you is not the same Quality Score number they use internally. http://bit.ly/XNDgW Confused yet?
• My last tweet means that our ‘Economics of QS’ post is um, ‘er, wrong. http://bit.ly/yXH24 Directionally right but not literally/mathy true
• Warning: Tricks: DT @CBSSYS: Want to get High Quality Score for your Google Adword program. There are some tricks for this.
• Google says: landing page is not a factor in calculating ad position (via Quality Score). http://bit.ly/lwOeN Limits LP tricks for QS huh?
• Quality Score eBook Preview Continues – Chapter 4 part 2. http://bit.ly/CPaSx #
• I read this as meaning LP is a factor when QS is used to calculate price, but not rank. Consistent with other Google statements.
• Google used the word ‘relevance’ like airlines use ‘security’. Doesn’t make it true but you can’t argue. #AdWords

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