About

"ClickEquations has done a terrific job of delivering its service both as a web-based interface but, more importantly, in its ClickEquations Analyst product in Excel. Because Quillion manages our own products/services in performance marketing as well as that of great clients, it is an ideal tool." David Shor – Principal, Quillion, Inc.

News & Events

Please send inquires to Alex Cohen, Marketing Manager at acohen@clickequations.com or 484-362-1321.

Trade Shows & Events

  • Ad:Tech New York – 11/4 – 11/5
    Ad:Tech is one of the digital industry’s largest conferences with as many as 10,000 attendees. There will be senior level speakers from the world’s largest brands and agencies, including WPP, Kraft Foods and MTV Networks.

    We’re exhibiting in the expo hall at the Jacob Javits Center (open 11/4 – 11/5). Stop by booth 1824 or email us at marketing@clickequations.com to setup a meeting.
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    • November 5 – 6, 2009
    • Jacob K. Javits Center New York
      655 West 34th Street
      New York, New York 10001
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  • PPC Summit – Chicago 11/4 – 11/5
    PPC Summit is a completely unique conference. Every sessions is taught by one expert presenter. You get in-depth training on every subject. The intimate settings lets you interact with the presenters to get one-on-one advice and makes networking with other attendees easy. Craig Danuloff, President & Founder of ClickEquations, will present his top tips for Google AdWords.

    Use the code EQUAT to get a 10% discount on registration. Register here.

    • November 4-5, 2009
    • DoubleTree Hotel Chicago – Oak Brook
      1909 Spring Road
      Oak Brook, IL 60523
      630-472-6000

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News & Articles

  • Classifying PPC Marketing – Is it Art or Science?
    “There is far more science than art in the operation of paid search campaigns, although I’m not that most people practice it that way – I think much of the folklore about PPC suggests that it’s an art and so many people treat it that way. I believe it’s a science because for the most part the operation and algorithms work in provable and repeatable ways – if you do ‘A’ then ‘B’ is going to happen every time. And the way to learn this is through study and investigation or experimentation. There are a few creative aspects to the process, which must be used in the experimentation, although I’d probably not glorify them as art.

    Reach the full blog.

  • Varian Shares AdWords Secrets – Will He Bring Transparency To Google?
    Google’s Chief Economist Hal Varian reveals that conversion rate doesn’t vary much by position. Craig dissects what that means for bid management in his post at Search Engine Land.
  • Query Mining For Gold: Q&A With Craig Danuloff by Josh Dreller, Search Engine Land
    “Keywords are just a means to an end; they’re little magnets sent out there to attract search queries. And if you’re only able to review reports and make decisions at a keyword level, you’re not getting a very accurate or informative picture of what’s really happening in your account – so you’re almost certainly making bad decisions and not optimizing your results.”

    That’s a snippet of the Craig Danuloff’s interview with Josh Dreller, VP at Fuor Digital, on the topic of mining for search queries: the actual words a searcher types, not just the keywords you buy. Read the full article.

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Press Contact

  • Alex Cohen, Marketing Manager
    484-362-1321
    acohen@clickequations.com

Some of Our Clients

  • Comcast
  • Clix Marketing
  • Beau-coup
  • Uncommon Goods
  • Gyro:HSR
  • Portent Interactive

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