News & Events

Please send inquires to Alex Cohen, Marketing Manager at acohen@clickequations.com or 484-362-1321.

• Trade Shows & Events
• News & Articles
• Press Contact

Trade Shows & Events

• Ad:Tech New York – 11/4 – 11/5
  Ad:Tech is one of the digital industry’s largest conferences with as many as 10,000 attendees. There will be senior level speakers from the world’s largest brands and agencies, including WPP, Kraft Foods and MTV Networks.

  We’re exhibiting in the expo hall at the Jacob Javits Center (open 11/4 – 11/5). Stop by booth 1824 or email us at marketing@clickequations.com to setup a meeting.
  .

  • November 5 – 6, 2009
  • Jacob K. Javits Center New York
    655 West 34th Street
    New York, New York 10001
    .
• PPC Summit – Chicago 11/4 – 11/5
  PPC Summit is a completely unique conference. Every sessions is taught by one expert presenter. You get in-depth training on every subject. The intimate settings lets you interact with the presenters to get one-on-one advice and makes networking with other attendees easy. Craig Danuloff, President & Founder of ClickEquations, will present his top tips for Google AdWords.

  Use the code EQUAT to get a 10% discount on registration. Register here.

  • November 4-5, 2009
  • DoubleTree Hotel Chicago – Oak Brook
    1909 Spring Road
    Oak Brook, IL 60523
    630-472-6000

(back to top)

.

News & Articles

• Classifying PPC Marketing – Is it Art or Science?
  “There is far more science than art in the operation of paid search campaigns, although I’m not that most people practice it that way – I think much of the folklore about PPC suggests that it’s an art and so many people treat it that way. I believe it’s a science because for the most part the operation and algorithms work in provable and repeatable ways – if you do ‘A’ then ‘B’ is going to happen every time. And the way to learn this is through study and investigation or experimentation. There are a few creative aspects to the process, which must be used in the experimentation, although I’d probably not glorify them as art.

  Reach the full blog.

• Varian Shares AdWords Secrets – Will He Bring Transparency To Google?
  Google’s Chief Economist Hal Varian reveals that conversion rate doesn’t vary much by position. Craig dissects what that means for bid management in his post at Search Engine Land.
• Query Mining For Gold: Q&A With Craig Danuloff by Josh Dreller, Search Engine Land
  “Keywords are just a means to an end; they’re little magnets sent out there to attract search queries. And if you’re only able to review reports and make decisions at a keyword level, you’re not getting a very accurate or informative picture of what’s really happening in your account – so you’re almost certainly making bad decisions and not optimizing your results.”

  That’s a snippet of the Craig Danuloff’s interview with Josh Dreller, VP at Fuor Digital, on the topic of mining for search queries: the actual words a searcher types, not just the keywords you buy. Read the full article.

• GyroHSR Selects ClickEquations Paid Search Platform to Power Client Search Programs
  International integrated marketing agency GyroHSR selected ClickEquations’ Paid Search Platform for management of their search programs for worldwide business-to-business (B-to-B) clients. Read the full release.
• ClickEquations Q&A with SEMGeek
  Greg Meyers, aka SEMGeek, posted an exclusive Q&A with ClickEquations President & Founder Craig Danuloff. Read the interview to Craig’s take on the PPC market and what differentiates ClickEquations from the competition.
  .
• Is The Hype Over Google AdWords Quality Score Justified?
  In this guest piece at Search Engine Land, Craig Danuloff dissects Quality Score and discusses why it’s so important to effective paid search management.
  .
  “But just how important is Quality Score, and how significantly should it factor into the way PPC campaigns are managed?
  .
  It turns out Quality Score actually is a big deal, one that you ignore at your own risk and expense. The reason boils down to its inclusion in two formulas that Google uses to determine where (and if) your ads appear and how much you pay for clicks.”
  .
  Continue reading Is The Hype Over Google AdWords Quality Score Justified?
  .
• PPC Rockstars
  David Szetela, founder of Clix Marketing and expert author at Search Engine Watch, hosts the PPC Rockstars radio show. Craig Danuloff, ClickEquations’ Founder and President, has been a guest on the following topics:
  • Economics and Myths of Quality Score
  • Google AdWords Impression Share
    .
• Advanced Revenue Attribution for Paid Search From ClickEquations Drives Smarter Bidding DecisionsLarge Advertisers and Agencies Can Now More Accurately Understand Keyword Performance with Advanced Revenue Attribution Models In ClickEquations (continue reading)
  .
• Commerce360 Changes Name to ClickEquations; Announces General Availability of Paid Search Management SoftwarePaid Search Company Commerce360 Has Changed Its Name To ClickEquations And Announced That Its Paid Search Management Platform Is Now Generally Available (continue reading)

(back to top)

.

Press Contact

• Alex Cohen, Marketing Manager
  484-362-1321
  acohen@clickequations.com