Paid Search White Papers

improve-quality-score

The Advanced Guide to Improving Quality Score

Quality Score is the secret sauce in Google AdWords.
It plays an important role in nearly everything advertisers care about: when ads run, how ads rank and what ads cost-per-click.

Download our white paper to understand Quality Score, get a competitive advantage and save money.

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match-type-white-paper

More Profit with Better Match Types

Match Type is the paid search option which has perhaps the highest impact, is the least understood, and is most often under-utilized.

In this white paper, we take a long look at the Match Type option and how and why you should use it to improve your paid search campaigns and results.

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impresshion-share

Impression Share: The Little Known Metric with Big Impact

What if your paid search ads didn’t run?  You picked the keywords, placed the bids, people searched, but your ads didn’t show up? It happens every day and it’s documented in a metric called Impression Share.

Learn what Impression Share is and how to use it to make more money.

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