Paid Search White Papers

Forrester Research: The New Paid Search Automation Landscape, February 22 2011

Forrester Research, an independent research firm, released their latest coverage of paid search platforms, “The New Paid Search Automation Report.” It covers:

• How Tools Support Bid and Campaign Management
• Why Use a Paid Search Automation Partner?
• The Paid Search Automation Technology Landscape
• Recommendations for who should buy paid search automation technology

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The Advanced Guide to Improving Quality Score

Quality Score is the secret sauce in Google AdWords.
It plays an important role in nearly everything advertisers care about: when ads run, how ads rank and what ads cost-per-click.

Download our white paper to understand Quality Score, get a competitive advantage and save money. Download White Paper

More Profit with Better Match Types

Match Type is the paid search option which has perhaps the highest impact, is the least understood, and is most often under-utilized.

In this white paper, we take a long look at the Match Type option and how and why you should use it to improve your paid search campaigns and results. Download White Paper

Impression Share: The Little Known Metric with Big Impact

What if your paid search ads didn’t run? You picked the keywords, placed the bids, people searched, but your ads didn’t show up? It happens every day and it’s documented in a metric called Impression Share.

Learn what Impression Share is and how to use it to make more money. Download White Paper