ClickEquations Blog

• RT @avinashkaushik: @DennisMortensen: U guessed wrong. Tell me time and place-I’ll be there. (Can us mortals buy tickets? 2 Great Guys!) #
• Killer discussion of revenue attribution http://bit.ly/ZTD65 Last click must die. #ppc #
• Why do I feel the need to shower after visiting any affiliate-related #PPC website offering the secrets I should pay them to tell me? #
• RT @avinashkaushik: Care to get Certified? No, no not that one. In Online Marketing! My little startup MarketMotive: http://tr.im/gE6z #
• Retweeting @Szetela: My New Blog Post: The World\’s Best Conference for PPC Advertisers ( http://tinyurl.com/dm6c43) #
• DeTweet: Bid Rule Strategy article in Winter SearchMarketingStandard. Really bad advice there, thankfully too hard to implement. #
• If someone’s selling ‘tricks’ or ’secrets’ you shouldn’t be buying. Especially re: Adwords. Unless U like the ‘Quarter from your ear trick’. #
• Suggesting every keyword be in the text ad is a bit overstated. Great sentiment but silly proposed as literal. Google Gets Meaning/Context. #
• Finally started my trial of TheSearchMonitor.com (http://bit.ly/15r6cL) First data in today, will post thoughts over coming days. #
• Time to spend time managing our PPC. Where theory meets reality, and I switch from ClickEquations evangelist to guy who wants more features. #
• Bottom Line: Quality Score is CTR unless not enough history of that yet, then falls to group QS, or even Account QS. Other factors minor. #
• Exception is ‘bozo filter’ where Quality Score penalties are assessed, for deceptive copy, adsense spam, etc regardless of CTR. #
• Finishing the transition to Windows7. Been weekending with it for a few, ready for mid-week. #
• RT @szetela: Interview tomorrow with @tomcuthbert of ClickForensics, and learn the A-B-Cs of #PPC click fraud: http://bit.ly/fVH9P #
• RT @PPCPROZ: Inactive Keywords Alive and Well? An Apology and Correction. Kudos to Adwords for improving System… http://bit.ly/C2AaE #
• RT @TheGrok: Money For Nothing & Clicks For Free http://tinyurl.com/dmsaul #
• The press morons who didn’t get blogging 3-6 years ago have dusted off their old ‘boring diaries’ artcles for twiitter. http://bit.ly/16Jo82 #
• Win Free ClickEquations PPC Management Software 1-yr license. Value up to $240K. Details: http://bit.ly/uaAek Follow us to enter. #
• RT @NickRac: Anyone know where I can check if keywords are TM’d under Google AdWords BEFORE I setup an entire campaign? #PPC (Great Q?) #
• RT @szetela: #PPC Advertisers: Take Back Your Search Accounts! http://bit.ly/IRxTS – Excellent advice. #
• Found the first ‘must have app’ that’s not compatible with Windows7 – GoToMeeting. C’mon Citrix, what’s the problem? #
• Adblock Plus removes PPC ads from Google by default – I always forget that until I do a fresh FireFox installation. http://bit.ly/p5epk #
• DT @SeanDonahoe: #PPC: Use a template that displays the keyword coming in to save CPC (Nope: Landing Pages can not reduce CPC or improve QS) #
• But a landing page that matches/includes keywords and queries is a good idea towards conversion and to lower bounce rate. #PPC #
• Buying every broad match type keyword at phrase and exact too suddenly makes sense to me. Broad matches to each phrase and exact anyway… #
• …but your Broad is beat by Phrase and Exact of others. So pure Broad is actually Broad (yes) Phrase (maybe) Exact (maybe). Who wants that? #
• RT @paulbradshaw Google EyeTracking: http://sn.im/eyetracking #seo #sem (CQ: I’m very unsure of these – click history doesn’t support them) #
• RT @tomcuthbert: Marketing Consigliere joins “delusional” debate (http://cli.gs/RYr0Y5) #
• Want some free paid search resources? Check out the brand new Learn section on our site – http://is.gd/kFYJ #
• Listening to Bernacke talk to congress. Hold on to your hats. And you might want to close your eyes for a while. #
• RT @omniture: new blog post: Implementing Twitter Data Tracking in Omniture SiteCatalyst http://tinyurl.com/aaoxb5 #
• Working on a post justifying 3rd party #ppc tools. Why do you need more than the engines provide? What’s worth paying for? #adwords #
• RT @brianchappell: RT @cemper: Search Queries Are Getting Longer: http://tinyurl.com/cedx2j (Do you know what your search queries are?) #
• Next follower is 400th – be it and get 5 entries in our ‘win a year of ClickEquations software’ contest. http://bit.ly/dLssU #ppc #adwords #
• Thanks @PresellPageMan – You’re #400, and 5x entrant in our contest! #
• Long range planning this AM. Any cool features you want? #PPC #AdWords #
• Analytics or reprts don’t tell you what to do. But that’s what people want to know. #
• Maybe people can’t pay their mortgages because a turkey sandwich is $14 at the airport. #
• Report on Click-Through-Rates from Penn State, with PDF download. http://bit.ly/HSlmx #
• Check out our article on using different match types on Web Pro News – http://is.gd/kSds #
• RT @Szetela: RT @rimmkaufman: rkgblog: Q1 PPC Benchmark Data: Ouch!: http://tinyurl.com/bzbmbj #
• RT @bgtheory: Google updating analytics. Make sure GA & AdWords are linked: http://cli.gs/q2gGUP #

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