ClickEquations Blog

A Serious Look at Paid Search Marketing Strategies, Tactics & Tools

Tweet Recap: The Past Seven Days from @clickequations (2009-05-22)

  • Did You Know? Quality Score is only calculated based on exact matches between queries and keywords, even on your Broad and Phrase KW’s.
  • No idea who wrote it, but this is a great Quality Score article – http://bit.ly/izLOy Sets the record straight on key issues.
  • Winners write history. Right now that’s Google (thanks to us) so these guys look lke idiots http://bit.ly/PaQUH I think not entirely.
  • Completing review of near-final set of expanded ClickEquations Analyst templates. Amazing #ppc analysis. Release to clients soon. 
  • DeTweet: “SEO is about optimizing your website for people using search engines, not search engines!” Shari Thurow #SMX (via @adCenterBlog)
  • Lots of talk about old business models fighting new Here’s great idea to use new to help old. http://bit.ly/4F73W Of course they won’t.
  • RT @KISSmetrics: How Google Analytics Tracks ‘Bookmark’ Visits – http://shar.es/1hq4 – via @justincutroni
  • All PPC Tracking Software does as GA does in last tweet – they treat bookmarks of PPC visits as new PPC visits. Yet another data problem.
  • RT @InsideAdwords: Managing keywords and the Search Query Report: In this week’s post, we’ll take a deeper.. http://tinyurl.com/q2hnrp
  • Wolfram|Alpha isn’t sure what to do with your input. (How the math guys say ‘no results found’)
  • RT @TheDaveCollins: AdWords Editor headed for retirement http://cli.gs/4nHPU8 (PS: I doubt it, but who knows…)
  • RT @jonathanmendez: wondering what happens to “web” analytics as API traffic becomes biggest piece of the pie?
  • What do you want to see on the Dashboard of your #PPC tool when you log in everyday?

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