Quality Score is a relatively new and not broadly understood component of Google Adwords. It’s a magic, semi-secret, and constantly changing number that determines when and where your ads appear, and how much you pay for clicks.

Google has described and defined Quality Score, but the official information is less than entirely clear, complete, and forthright. We don’t know exactly how quality score is calculated or applied.

As a result, the internet is filled with half-truths, assumptions, interpretations, silliness, rumors, and bad advice surrounding Quality Score.

This (ebook) is an attempt to gather the known truth, clarify what is probably true about the officially unknown, debunk the clearly untrue, and most importantly provide clear and actionable recommendations about how PPC managers can act in their best interest where Quality Score is concerned.

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About This Post
This is preview material from our upcoming Google Adwords Quality Score in High Resolution ebook. Comments and discussion are most welcome – changes and updates will be made before the final book is released.

Other Posted Chapters:

1. Preface: Quality Score in High Resolution
2. Chapter 1: Quality Score in High Resolution
3. Chapter 3: Reviewing Official Google Quality Score Information.
4. Chapter 4: Why Google Has Quality Score (Pt 1 and Pt 2)

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Related posts:

1. Announcing: Quality Score in High Resolution Since our Quality Score post series appeared here last November, this blog has spent a lot of time discussing Google...
2. Chapter 1: Quality Score in High Resolution This post is from the upcoming ebook Google Adwords Quality Score in High Resolution. Sign Up For An Alert When...
3. Video: Quality Score in High Resolution The Search Engine Marketing Professional’s Organization (SEMPO) hosted us for our latest webinar: Quality Score in High Resolution. Quality Score...
4. Chapter 4: Why Google has Quality Score (pt1) When Google is asked why Quality Score is needed, they give a variation of the answer they always give; it...
5. Chapter 4: Why Google has Quality Score (pt2) This post continues Chapter 4, which began in the previous post. In that post we discussed how Google uses Quality...