ClickEquations Blog

Quality Score is a relatively new and not broadly understood component of Google Adwords. It’s a magic, semi-secret, and constantly changing number that determines when and where your ads appear, and how much you pay for clicks.

Google has described and defined Quality Score, but the official information is less than entirely clear, complete, and forthright. We don’t know exactly how quality score is calculated or applied.

As a result, the internet is filled with half-truths, assumptions, interpretations, silliness, rumors, and bad advice surrounding Quality Score.

This (ebook) is an attempt to gather the known truth, clarify what is probably true about the officially unknown, debunk the clearly untrue, and most importantly provide clear and actionable recommendations about how PPC managers can act in their best interest where Quality Score is concerned.

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About This Post
This is preview material from our upcoming Google Adwords Quality Score in High Resolution ebook. Comments and discussion are most welcome – changes and updates will be made before the final book is released.

Other Posted Chapters:

1. Preface: Quality Score in High Resolution
2. Chapter 1: Quality Score in High Resolution
3. Chapter 3: Reviewing Official Google Quality Score Information.
4. Chapter 4: Why Google Has Quality Score (Pt 1 and Pt 2)

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