ClickEquations Blog

• Why does Yahoo still have only two levels of Match Type? Why do they not label them Broad and Exact?
• Hint for @Yahoo – Clone Adwords. We’ll spend more money on your platform if you make it easier to. We spend less because you don’t.
• Happy 10th ClueTrain Manifesto – – http://bit.ly/p6Lpo – THE must read #marketing book for our times. New Edition Coming!
• RT @SmBizGuru: Listen to the replay of 1-hr @szetela interview. #PPC fundamentals and tips: http://bit.ly/8NP8L. #
• What did you used to do with the time you now spend on twitter?
• RT @Szetela: My slides for the Black Hat PPC session at SES NY last week: http://bit.ly/nfgJO
• Want to grow your company? Follow and listen to this guy: RT @joshk: Yogi Berra’s rules for startups – http://bit.ly/ix6c
• I wish people used DM more. Replies that are only meant for and of value to one person seem to be overwhelming the twit-sphere. IMHO
• RT @Szetela: Hear the outrageous #sesny Drunken PPC Rockstars Roundtable, live last week from SchmoozeFest: http://bit.ly/gvi6P
• RT @bgtheory: In US w/ #AdWords you can use any KW you desire. If TM holder files exception, then no KW in ad copy http://cli.gs/AuASV5
• RT (with strong agreement) @andrew_goodman: Rant: How Guy Kawasaki is Singlehandedly Ruining Twitter http://osakazuki.com/guy-sucks
• Retweeting @Szetela: New Tool in #AdWords That Tells You Which Keywords Are Inactive” http://adjix.com/nw95
• In Boston tomorrow, anyone want to get together? Will buy lunch for any $1MM PPC advertisers
• I’m thinking of tackling bidding, deep and wide, in the next blog post series. What do you think?
• Very glad we’ve embarrassed google into displaying all search queries – welcome, seriously.
• RT @bgtheory: How important is the landing page to #AdWords quality score? http://cli.gs/0rnPeP
• I’ve said it before. Microsoft needs to take their own Start.com domain and make it their search engine name & URL. Then spend $100MM
• DeTweet: A Quality Score Article to ignore – http://bit.ly/sVS3 – “One common mistake is to assume that a lower CTR means a lower QS” OMG!
• ClickEquations Client Training Webinar – Tomorrow 1pm EST – Sign Up http://bit.ly/gad40 – Bonus: preview upcoming new functionality.
• RT @nskislak: Just finished creating a HUGE #SEM for a local Michigan concrete company
• RT @PPCPROZ: Inactive KeyWords are Alive and Well… http://bit.ly/C2AaE
• A rumor with both Google and Twitter in it. The cosmos may implode…
• RT @bgtheory: Broad Match KW’s Are Not Converting Higher than Exact Match KW’s: http://cli.gs/8zS05L (CQ MT Report http://bit.ly/ifgg) #
• Can someone please build a ‘tweet while sleeping’ dream summarizer for @Szetela ?

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