ClickEquations Blog

A Serious Look at Paid Search Marketing Strategies, Tactics & Tools

Tweet Recap: The Past Seven Days from @clickequations (2008-12-12)

  • Google says they held a Quality Score webinar Tues and exposed new truths. Anyone have URL? #
  • http://twitpic.com/qozn – Leaving Salt Lake & Search Media Summit #
  • Omniture says they see only 1.2 visits per conv. Building clickequations analyst report showing % of conv that are multi-visit w/assists #
  • http://twitpic.com/qxkr – Search engines 1994 – My Lycos spyder t-shirt #
  • Built First Page Bid report in ClickEquations Analyst in 30 mins. http://bit.ly/fBPb Fast access to great info. Free to clients or trials. #
  • Going to build one that shows keywords sorted by week/week and mo/mo quality score changes next. Geez this thing is cool! #
  • In monthly sprint planning meeting. Some major new capabilities getting tackled. #
  • ClickEquations Analyst used for first time today to merge data pulled out of Omniture SiteCatalyst – powerful integrated reporting. #
  • Wondering about distribution of QS at each level for keywords in our accounts.Building a ClickEquations Analyst report – will know soon. #
  • First analyzed client is 53% QS = 7, 23% QS=8, 11% QS=9. Starting to look at correlation between QS and revenue & volume. SEM Geek Coolio! #
  • 2nd client QS Analysis – 43% QS=1, 28% QS=9, 18% QS=8, 8% QS = 7. Pretty smooth curve. Still not sure what it means, eager to figure it out. #
  • Looking forward to recommendations from Mr Tweet. http://www.mrtweet.net/ #
  • 3rd Quality Score Summary – Largest Data Set Yet. 8% QS=10, 11% QS=9, 46% QS=8, 31% QS=7. There aren’t many QS<5 anywhere. Talent or … #
  • Getting competitive research read-out from local university students. #
  • Webinars Next Week. Intro To ClickEquations Tues @ 1pm EST http://bit.ly/pkSf -or- New Client Training Tues @ 4pm EST http://bit.ly/11mND #
  • Upgrading the ClickEquations blog to Wordpress 2.7 – couldn’t resist. #

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Related posts:

  1. 10 Best Posts Of 2008 From The ClickEquations Blog In this brief pause before 2009...
  2. Google Quality Score – The Complete Series (Nov. 2008) NOTE: In November 2008 I wrote...
  3. Match Type Keyword Trap – The Complete Series (June 2008) NOTE: In late June 2008 I...
  4. Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003 The world of paid search has...
  5. Quality Score Changes Revealed in ClickEquations All the recent talk about Quality...
  6. ClickEquations @ SMX Advanced in Seattle We’ll be at SMX Advanced this...
  7. See ClickEquations at Emetrics This coming week, October 21-23, we’ll...