High Resolution PPC
Managing paid search campaigns is a process, a complicated one with a lot of moving parts in a quickly evolving environment.
High Resolution PPC is a new way to understand and manage PPC campaigns.
You can learn more about it below, download the free e-book, and watch a webinar introduction.
An Overview of High Resolution PPC
A few years ago, managing paid search campaigns was simple. All you had to do was pick the right keywords and set reasonable bids. Those days are long gone.
Today paid search management is complicated. Competition is tough, prices are high, the rules and algorithms keep changing, and you have to contend with issues like quality score, impression share and revenue allocation.
So what’s the best way to build and manage paid search campaigns in 2009? How should you spend your time and your money to get the best return-on-investment?
In High Resolution PPC, Craig Danuloff introduces a new framework for understanding and managing PPC campaigns.
About High Resolution PPC:
- High Resolution PPC starts with the assumption that we haven’t had a clear enough picture of how paid search really works. Or exercised control with fine enough precision.
- It’s based on the idea we’re no longer willing to take actions, configure settings, and set options without knowing the specific implications and possible interactions.
- And it presumes that we need meaningful and informative performance measures on an ongoing basis in order to intelligently and consistently make changes to improve our results.
High Resolution PPC breaks the process down into three clear steps – target, value, satisfy – and provides a step-by-step approach to building and optimizing campaigns. You’ll learn how to use your time more efficiently, avoid costly mistakes, drive past your competitors, and increase top and bottom line revenues.
High Resolution PPC – The Blog Posts
We’ve written several posts on the ClickEquations blog introducing and explaining various aspects of High Resolution PPC:
Get an introduction into High Resolution PPC in this informative free webinar, with Bryan Eisenberg of FutureNow and Craig Danuloff from ClickEquations.