I had the pleasure of being interviewed by David Szetela from Clix Marketing for the PPC Rockstars radio show.

David and I discussed a range of ideas about paid search management and software, focusing on both High Resolution PPC and ClickEquations.

Webmaster Radio
	High Resolution PPC Show: PPC Rockstars

Update: Sorry it wasn’t put up as fast as I thought, but it’s up now.

This coming week, October 21-23, we’ll be in Washington DC at the Emetrics Marketing Optimization Summit.

If you’ll be there, stop by for a ClickEquations demo, let us answer any questions you might have, or get setup for a free trial.

The exhibition hall is open Tues and Weds. To schedule a private discussion or demo time, just contact us at info@clickequations.com.

This week was my first chance to attend an SMX show. Having seen SES mushroom into a massive show that invariably attracts a very diverse crowd, it was great to see that SMX really is a spin-off which attracts a more serious and experienced group of search marketers.

We talked to a lot of PPC Managers at the ClickEquations booth. Reactions were great, and hopefully many of them will be getting set up as part of our Charter Program over the next few weeks.

I also had a chance to speak with lots of the well-known in this world, including old friends like Bryan Eisenberg, our Advisor Avinash Kaushik (whom we also got to visit at Google NYC which was an intellectual and culinary treat), John Marshall from MarketMotive, and some people I hadn’t met before including Mike Grehan, and David Szetela from Clix Marketing.

If you’ll be in New York City next week, please stop by and see us in the ClickEquations booth at SMX.

We’ll be there ready to demonstrate ClickEquations, answer your questions, and even get you signed up for our Free 6-mo Charter Program if appropriate.

Appointments: If you’d like to schedule a specific time for a discussion/demonstration at SMX, to consider using ClickEquations in your company, in your agency, or if you’re a blogger and would like to do a review of the product - please email at info@clickequations.com and we’ll confirm a time.

We’re pleased to announce that the new www.clickequations.com website is now up and running.

The site provides more information about our upcoming ClickEquations software release, an initial feature list (there may be some more details released in the future), and a new larger version of our 5-minute video demo.

And you can sign up for an invitation to get pre-release access to ClickEquations to manage your PPC campaigns.

News about our upcoming trade show appearances (we’ll be at SMX and Emetrics, for example) is there, and more.

As with any new site (or old site for that matter) it’s a work in progress, and we have more planned. But it’s nice to have a shiny new home on the web.

Just to prove that I really do know the great Avinash. And that we’re wild and crazy guys. Evidence from Google Dance 2008.

The Philadelphia Interactive Marketing Association (PhIMA) has put together an impressive panel for a discussion of web analytics on 8/14 in Philadelphia.

Is web analytics broken? I sure think it is in many ways. The gap between data and information is large and getting larger. The distance between truth and accuracy is uncertain. The quality of application of whatever it is we’ve got now, seem quite troubling. All-in-all, plenty to discuss.

If you’re in the area I’m sure it will be an interesting event worthy of your time.

“Is Web Measurement Broken?
Implications for the Online Advertising Ecosystem”

Where: The Hub at Cira Centre
Date: Thursday August 14, 2008
Time: 6:30 - 9:00 pm

Panelists:
Matt Belkin - Omniture, Vice President of Consulting
Rick Bruner, Google, Head of Research, North American Sales
Adam Gerber - Quantcast, Chief Marketing Officer
Zdenek Kratky, Philips DAP North America, Senior Customer Marketing Manager
Ramsey McGrory, Yahoo, Inc., VP, Corporate Partnerships
Nick Pahade - GSI Interactive, President

Moderator:  Mike Finnerty - Comcast Interactive Media, Executive Director

Summary:
Online accounts for 29% of all media consumption and yet gets less than 9% of the total advertising spend. It seems like online is not getting its fair share and some argue that’s because marketers can’t trust the data they get from web measurement systems.  Or perhaps they’re simply not sure what to do with the myriad of numbers these systems provide.  The web is supposed to be the most measureable/accountable medium, so where’s the disconnect?  Is it the tools? The application of the tools?  Marketers’ expectations?  Is web measurement broken?

For some reason the RSS feeds aren’t being generated correctly at this new blog yet. So the subscription is still pointing to the old blog. I assume I’ll get this worked out in a day or so and then will transfer the source here.

So if you’re an RSS subscriber, you aren’t reading this.

If you’re at the blog and subscribe, you’ll get old posts for a day or so and then things will work themselves out. Thanks for your patience as we move into this new blog.

FYI< Check out the cool new archives page. Been adding lots of great WordPress Plug-ins!

This blog is (or rather will be) the new blog for Commerce360 Inc. where we’ll focus on paid search engine marketing, our ClickEquations software, and related topics.