While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching.
I’d like to be able to specify two or more words, and match to any query that contained those words, in any order and with any words before, after, or in between.
So if I’m selling pet supplies in Boulder Colorado, I could purchase the Keyword: Boulder Dog on the AND Match Type, and I’d match to ‘Cheap dog food in Boulder’ and ‘Boulder Dog Park’ and ‘Natural Dog Supplies in Boulder’.
The problem is that I don’t trust Broad Match. In this case ‘Boulder’ is the key term, but I obviously can’t Broad Match Boulder, I need to also specify that it’s only Boulder Dog related searchers I want.
The AND Match Type would enable that.
Related posts:
- New Google Adwords Match Type: Include It’s time for a new Match Type. Our friends Broad and Phrase and Exact just aren’t getting the job done...
- WebProNews Interview on Match Types A recent interview I did with Chris Crum of WebProNews is now live. It’s all about Match Types, give it...
