ClickEquations Blog

A Serious Look at Paid Search Marketing Strategies, Tactics & Tools

Tweet Recap: The Past Seven Days from @clickequations (2008-11-07)

  • Playing with news “delta” functions in clickequations Analyst. Now easy to see what’s different that before. #
  • Pondering the impact of organic search data in a PPC keyword-focused application. #
  • The Long Tail In Music is mostly dragging on the floor. http://bit.ly/b3tk And they don’t have to contend with ‘broad match’. #
  • In Search there is a long tail – so says Hitwise http://bit.ly/BA0d. How do you manage the head vs mid vs tail in your #ppc campaigns? #

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