ClickEquations Blog

A Serious Look at Paid Search Marketing Strategies, Tactics & Tools

Match-Type Analysis

By ClickEquations | December 17, 2008

After yesterday’s Quality Score analysis template and post, I got to thinking about match type.

So in 15 minutes while sitting in a meeting I built this ClickEquations Analyst template which analyzes a full paid search campaign in terms of how much cost and revenue is occurring at each of the Google Match Types:

match-type-analysisClick Image To Enlarge

It’s interesting and may need some more tweaks and consideration to make it truly useful, but I do think these taken together help get a 360-degree view of campaign performance and structure.

Template available to ClickEquations clients and trial users. Gee ClickEquations Analyst is cool.

Related posts:

  1. Quality Score Analysis Tweet I’m still rather obsessed with the...
  2. The Perfect Match Type Tweet NOTE: This is part of a...
  3. Tuning Match Type Keyword Traps Tweet NOTE: This is part of a...
  4. The Missing Match-Type Tweet While we already have Broad Match,...
  5. The Match Type Separation Rap Tweet If you’re going to buy the...
  6. The Match Type Keyword Trap Tweet NOTE: This is part of a...
  7. Match-Type Rock Scissors Paper Tweet NOTE: This is part of a...

  • http://www.makeitbloom.com/blog Martin Perron

    Hi Craig –

    Nice visual display of match type distribution across a campaign. I wonder if trending the % on daily basis would be interesting to see if a campaign has a growing dependance on a specific match type.

    Well done!

    Martin

  • http://clickequations.com Craig Danuloff

    Yes Martin, I've thought of that. Trending these aggregate statistics is a bit of a challenge, but worth figuring out. Probably before trending will be a simple compare to prior period – this month vs last month. That's pretty easy to add to these current versions.

    The next set we're building do change alerts – so you can see day/day or week/week where you've had moves in quality score, AveCPC, ave POS and other metrics. Also working to combine the best of all these into a few pages of dashboards for quick-rich-status views.

  • Martin Perron

    Hi Craig –

    Nice visual display of match type distribution across a campaign. I wonder if trending the % on daily basis would be interesting to see if a campaign has a growing dependance on a specific match type.

    Well done!

    Martin

  • http://clickequations.com Craig Danuloff

    Yes Martin, I've thought of that. Trending these aggregate statistics is a bit of a challenge, but worth figuring out. Probably before trending will be a simple compare to prior period – this month vs last month. That's pretty easy to add to these current versions.

    The next set we're building do change alerts – so you can see day/day or week/week where you've had moves in quality score, AveCPC, ave POS and other metrics. Also working to combine the best of all these into a few pages of dashboards for quick-rich-status views.

Some of Our Clients

  • Comcast
  • Clix Marketing
  • Beau-coup
  • Uncommon Goods
  • Gyro:HSR
  • Portent Interactive

Related posts:

  1. Quality Score Analysis Tweet I’m still rather obsessed with the...
  2. The Perfect Match Type Tweet NOTE: This is part of a...
  3. Tuning Match Type Keyword Traps Tweet NOTE: This is part of a...
  4. The Missing Match-Type Tweet While we already have Broad Match,...
  5. The Match Type Separation Rap Tweet If you’re going to buy the...
  6. The Match Type Keyword Trap Tweet NOTE: This is part of a...
  7. Match-Type Rock Scissors Paper Tweet NOTE: This is part of a...

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