After yesterday’s Quality Score analysis template and post, I got to thinking about match type.
So in 15 minutes while sitting in a meeting I built this ClickEquations Analyst template which analyzes a full paid search campaign in terms of how much cost and revenue is occurring at each of the Google Match Types:
It’s interesting and may need some more tweaks and consideration to make it truly useful, but I do think these taken together help get a 360-degree view of campaign performance and structure.
Template available to ClickEquations clients and trial users. Gee ClickEquations Analyst is cool.