ClickEquations Blog

• New video on Impression Share in ClickEquations Analyst – just posted on our YouTube channel. http://www.youtube.com/clickequations #
• Our company holiday party is tonight. MUCH easier to hire a Santa this time of year. #
• Retweeting @erez_z: Google showing ads on image searches – just the top 3. I think it won’t do very well for advertisers – time will tell #
• Marketers say people don’t need drills, they need holes. You don’t need keywords, you need search queries. Why do KW’s get all the press? #
• Another QuickEquations in 90 Seconds Video: http://bit.ly/Sf0e See campaign & keyword growth or decline reported versus the prior period. #
• Last post in our Impression Share Series is now liive. http://bit.ly/TKM2 This one focuses on how to get back lost impression share. #
• Retweeting @bgtheory: New blog post: Conventional Wisdom Failing when Search and Content are Not Treated Separately http://cli.gs/e0B8Sb #
• What better post-inauguration event than a ClickEquations Webinar? Today at 1pm EST. http://bit.ly/3vG08U Nearly 2 million joining from DC! #
• Google kills those mucho-ugly-o print ads they were offering/running. http://bit.ly/lZMo The design/execution was wrong. They’ll try again. #
• Why do YouTube Insight Analytics lag by 2-3 days? #
• RT @rimmkaufman: Google Broad Match: A Change for the Worse: Google’s Broad Match changed over the summer — unb.. http://tinyurl.com/cb7ecx #
• Surprisingly large % of PPC conversions come from landing page bookmarks – might be same person, emailed, tinyURL’s etc. Huge attribution ? #
• Anyone know how any specific PPC tool handles bookmarked PPC URLs? They probably toss them & do not accrue revenue, but I’d like to be sure. #
• Forbes article on Omniture latency woes. http://bit.ly/GqPi Over-states tech problem but not the service one. Comments reinforce this. #
• New post on Revenue Attribution with rarely seen data of actual click-purchase sequences. http://bit.ly/dCq1 How’d you spread credit? #ppc #
• Retweeting @szetela: trying to solve the problem w/negs = “bop a mole” – get hip: http://bit.ly/CsXe #
• ClickEquations Client / Trial User Training Today at 1pm EST. http://bit.ly/1TLr – Includes preview of new editing and bid automation. #

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