Manage Your Campaigns in ClickEquations
ClickEquations makes it easy to make any additions, deletions, or changes to your paid search campaigns.
You can make edits to Google, Yahoo, or MSN accounts from within ClickEquations, and your changes are submitted to the engines in real time.
The ClickEquations Manager looks and acts a lot like the Google Adwords Editor.
You simply select the Campaign, Ad Group, or Keyword you want to edit, and make changes using the editing tray at the bottom of the page.
Manage Campaigns Efficiently
Working in ClickEquations to edit your campaigns saves you a lot of time – no more logging in and out and switching back and forth between the various search engine interfaces.
Negative Keyword Support
ClickEquations includes full support for negative keywords. You can view and manage negative keywords at both the Campaign and Ad Group levels.
Negative keyword counts are displayed in the information headers throughout ClickEquations Manager, and the Negatives tab within each Ad Group allows you to view and edit negative keywords. There is also complete bulk-editing support for negative keywords, as described below.
Keyword Zoom provides the first 360° view of keyword performance on a single screen. It combines keyword, search query and text ad analytics together with full editing, so you can analyze and optimize in fewer steps.
Keyword Zoom makes it much easier for you to understand how your critical keywords are performing and, more importantly, why they’re lagging or excelling. You can review performance for each search query/text ad pair and immediately add negatives, new keywords or optimize text ads.
Text Ad Zoom
Text Ad Zoom allows you to see inside text ad performance to make statistically significant changes to paid search ads.
Writing profitable paid search ads is an art. Optimizing paid search ads, however, is a science that requires disciplined testing and statistical analysis. Many paid search advertisers are intimidated by the math required to make analyze text ad performance. As result, campaigns are often changed based on chance or random data, leading to less-than-optimal performance.
Text Ad Zoom transforms text ad testing by allowing users to see inside text ad performance. Text Ad Zoom automatically highlights the best performing text ad in an ad group and determines whether ad test results are statistically significant.
Learn more about Text Ad Zoom.
Bulk Editing Capabilities
ClickEquations offers bulk editing capabilities to make mass changes to your account. There are several several ways to quickly add, edit, or move keywords/negatives between Campaigns, Ad Groups, and even Search Engines.
These include the ability to:
- Export campaigns, ad groups, keywords, text ads and negatives to Excel
- Make bulk changes offline in a spreadsheet
- Import new or modified campaigns into ClickEquations Manager
- Quickly launch new campaigns, update copy or even add new keywords
After bulk changes or additions are entered, you monitor the status of your bulk imports and easily correct any errors. Approved bulk changes are submitted to the search engines immediately.
Powerful Bid Automation
ClickEquations Manager allows you to control all aspects of your campaigns, including keyword bids.
You can manually set or modify bids, or use bid automation to assign bid rules at either the Ad Group or Keyword level.
The bid rules will determine when your bids should be changed, and by how much, based on the business goal and options you specify.
You can even assign one rule to an Ad Group and then over-ride it with a different rule for any keyword(s) within that group. Bid changes are either submitted to the engines automatically each morning, or presented to you as suggestions for your review, modification, or approval.
Check out our Bid management page for more details.