ClickEquations Blog

A lot of people who come to ClickEquations have never used dedicated paid search management platform before. They recognize that the right paid search platform can give you a competitive edge – you can spend more time optimizing your paid search programs and less time dealing with repetitive issues.

But, the buying process can be often be overwhelming. It’s easy to get caught up in long spreadsheets of feature lists. If that sounds like you, you might want to attend PPC Summit’s free webinar, “The Top Three Mistakes Marketers Make When Choosing a Bid Management Tool” this Wednesday, 2 EST / 11 pst.

You’ll get glimpse inside PPC Summit’s 2010 PPC Management and Optimization Report, including:

• The one thing to help you make smarter buying decisions
• The common practice that leads to buyer remorse and what to do about it
• Where paid search is heading and why that matters to your business
• Important lessons you don’t have to learn the hard way

We’re sponsoring the webinar, but the report is not sponsored and is vendor neutral. It’s much more about how to approach the process of choosing a platform more effectively.

Register Now!

We’ll be in Seattle this coming week in full force.

The ClickEquations booth will be on the show floor, we’re speaking in several sessions, introducing at others, and hosting birds-of-a-feather lunch tables. We might even go out at night and have a few drinks. You just won’t be able to miss us if you’re there.

The sessions where we’re speaking:

• Tuesday, 10AM – Quality Score: I’ve been allowed to bust-out of the traditional 15 minute format, and really go wild to dive deep into the mysteries of Quality Score. We’ll cover the facts, myths, conspiracies, and even maybe have an audience quiz with prizes!
• Tuesday, 3PM – Text Ad Testing: Alex Cohen will entertain and inform on the text ad panel. Alex blew out the doors in London so expect a great presentation.

At the ClickEquations booth, we’ll be offering demos of our platform, and offering a sneak-peak at some truly amazing new features that will be made public later this summer. Stop by and ask to see the secret stuff!

We hope to see you in Seattle!

Alex and I are  just back from SMX Advanced London. It was a really enjoyable event – great venue, nice city (hadn’t been in years), perfect weather (for the 30 second walk from the hotel), really nice set of attendees from an amazing array of countries, and for the most part very informative panels.

As at the US-based SMX shows, the PPC crowd is dwarfed by the SEOs. But there was a dedicated PPC track on Day 1 and there were about 50 folks in most of the sessions. On Day 2 social took over from SEO, and analytics replaced PPC, and split stayed the same – I guess social is more fun than analytics.

My personal favorite presentations were Karl Blanks of Conversion Rate Experts, who is clearly a super-sharp guy and did a killer job of explaining the how’s and why’s of serious A|B or MVT conversion rate testing, and the inimitable Marty Wientraub of AimClear who along with his colleague Merry Morud just absolutely tore-it-up in the FaceBook marketing session. (I have a video of that in its entirety, but you wouldn’t believe it even if you saw it – catch their act when it comes to town!).

Search the #SMX HashTag to review the play-by-play from this great show.

Our Panels

I was on two panels, the first was called ‘Exploring Google’s New Ad Formats’, and the second was ‘Amazing New PPC Tactics’.

In the first I talked about how to think about all the new ad formats, and ways to evaluate them and all the upcoming changes and new formats we haven’t even seen yet. The slides don’t really tell the story so I’m not posting them, but I hope to turn the ideas into a full blog post or maybe even a webinar sometime soon.

I have shared the slides from my PPC Tactics (below) because I think these do make sense without the audio. These are all topics that have been covered here in past posts – it’s sort of a greatest hits of High-Resolution PPC,

Alex Cohen gave a rip-roaring presentation on Day 2 at the ‘Top 10 Customized Search Analytics Reports’ session. His slides are below, but it’s a shame you can’t hear the great delivery and info as he presented it. Maybe one day a video will turn up somewhere…

We met a lot of new people at the show, and it was great to see and catch up with a surprising number of friends, clients, and people just about to add ClickEquations to their PPC tools arsenal. Thanks to Chris Sherman for setting up and hosting this great event.

Alex Cohen and I are in London this week, speaking at SMX Advanced.

If you’ll be there, come check us out at these sessions:

• May 17 – 10:30am : Exploring Google’s New Ad Formats
• May 17 – 1:00pm : Amazing New PPC Tactics
• May 18 – 1:15pm: Top Ten Customised Search Analytics Reports

To schedule a personal meeting while we’re here, just email us at marketing@clickequations.com.

We’ll be at SES New York next week in full force.

If you haven’t had a chance to see ClickEquations V2 this is a great chance for an in-depth demo.

Or just to say hello.

• Come visit the ClickEquations Booth.
• Get your free printed copy of The 21 Secrets of High Resolution PPC (at the booth, you have to ask…)
• I’m speaking on the ‘PPC Super Tools‘ session on Weds at 2:15pm
• We’ll be behind a glass at all the best parties.

See you in New York.

We’ll be in Santa Clara next week – and we hope to see you.

It’ll be an exciting show with some major new ClickEquations news. If you’ll be there, please plan on stopping by our booth.

Beyond some killer new software features to show you, we’ll have a limited number of free printed copies of our new 21 Secret Truths of High-Resolution PPC book.

Beyond the booth, here’s where you can catch us at SMX:

• Tuesday March 2nd @ 11:20AM - SMX Theater (Tradeshow Floor) – 10 Secrets of High-Resolution PPC
• Tuesday March 2nd @ 12:00PM - Craig Danuloff will host the ‘All Paid Search’ table at the Birds of a Feather Lunch
• Tuesday March 2nd @ 3:30PM - Alex Cohen on the Keyword Research: Beyond the OrdinaryPanel
• Weds March 3rd @ 10:20AM - SMX Theater (Tradeshow Floor) – 10 Best Practices for Better PPC Results
• Weds March 3rd @ 3:15PM - Craig Danuloff on the ‘Ask The Paid Search Buyer’ Panel

Hope to see you there!

Starting Monday it’ll be a busy week for ClickEquations.

First, we’ll be at OMMA in New York City, with a booth at the OMMA Global Show. Stop by to say hello or catch a demo of ClickEquations.

Mid-week, ClickEquations CEO Lucinda Holt will be in Las Vegas at Shop.org. No booth for us this year, but if you’ll be there and would like to talk, contact us at info@clickequations.com and we’ll set something up.

On Weds and Thursday I’ll be in Los Angeles at the PPC-Summit. I’m speaking on Weds afternoon about Strategies and Tactics for AdWords.

If you want to get some advanced PPC training I think the two day event will be great. To arrange a discussion or meeting while I’m on the west coast – shoot us an email (info@clickequations.com) and we’ll set something up.

Of none of these shows match your travel plans, SMX-East is just a few weeks away…

Join us at two upcoming conference shows. Stop by the booth to ask your pressing paid search questions and see a demo of ClickEquations. Use the codes below to get exclusive discounts on registration.

• OMMA Global New York
  OMMA Global New York is the premiere online media, marketing, and advertising expo spanning two days of serious talks and discussions from the very best in the industry.
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  ClickEquations is the exclusive sponsor of OMMA Search, the series of pannels during OMMA Global. We’ll also be answering questions and doing demos in the expo hall. Stop by booth 314.
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  Use the code OMMAGCEDISC to get a discount on registration. Register here.
  • September 21-22, 2009
  • New York Marriott Marquis
    1535 Broadway
    New York, New York 10036
    Telephone 212-398-1900

• Search Marketing Expo (SMX) East
  SMX East attracts the best and brightest in the search community. It’s programmed by Danny Sullivan and the team at Search Engine Land. You’ll learn all things search marketing and have fun at great networking parties.
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  Use the discount code smx10clickequations when you register for the conference
  • October 5-7, 2009
  • Jacob K. Javits Convention Center
    655 West 34th Street
    New York, NY 10001

We’ve jetted across the country to exhibit at Search Engine Strategies San Jose. Stop by booth #721 in the expo hall to catch a demo or chat with the ClickEquations team, including President & Founder Craig Danuloff.

We’ll also be at SearchBash on Tuesday and the Internet Marketers Charity Party on Wednesday. Check @clickequations on Twitter for the latest updates.