A lot of people who come to ClickEquations have never used dedicated paid search management platform before. They recognize that the right paid search platform can give you a competitive edge – you can spend more time optimizing your paid search programs and less time dealing with repetitive issues.
But, the buying process can be often be overwhelming. It’s easy to get caught up in long spreadsheets of feature lists. If that sounds like you, you might want to attend PPC Summit’s free webinar, “The Top Three Mistakes Marketers Make When Choosing a Bid Management Tool” this Wednesday, 2 EST / 11 pst.
You’ll get glimpse inside PPC Summit’s 2010 PPC Management and Optimization Report, including:
- The one thing to help you make smarter buying decisions
- The common practice that leads to buyer remorse and what to do about it
- Where paid search is heading and why that matters to your business
- Important lessons you don’t have to learn the hard way
We’re sponsoring the webinar, but the report is not sponsored and is vendor neutral. It’s much more about how to approach the process of choosing a platform more effectively.