ClickEquations Blog

• Previewing a killer new e-book on paid search on the content network. Release coming soon – written by a friend to us all – watch for it.
• RT @dannysullivan: @andrew_goodman enters twitter. you want to know adwords, you want to follow andrew
• RT @tedmurphy: I am giving away 250,000 amex points via Twitter. http://tinyurl.com/cptjfu
• New Ultimate Ears 5vi’s to get me through a 12 hour travel day. Will be writing about PPC, so this is relevant… http://bit.ly/ysuRY
• What if same bookmark is posted in a forum, or emailed around, should keyword get credit for all resulting sales?
• In Windows7, like in Vista, an app running in Admin mode gets *less* capable. Great! Can I run in ‘limited’ mode and get more?
• RT @ppchero: Keywords inherit Quality Score, at least initially, from previous/other users. http://tinyurl.com/b8kda4
• The very wise (and very funny) @avinashkaushik speaks. Everyone should listen. http://bit.ly/UbDr
• Is Broad Match the ultimate keyword research tool? Serious Question.
• #Adwords bid suggest for KW ‘ppc management’ is $15.21. Is there something ironic about that?
• If Adwords is so smart, what’s the point of splitting traffic across identical text-ads with identical visible and target URLs in 1 AG?
• I would pay for a negative keyword list in TweetDeck. Many things I just don’t want to hear about.
• Free year of ClickEquations #PPC Platform will be given away in 10 days. http://bit.ly/uaAek Just follow to enter.
• RT @joshk: This post made me feel safer on the plane (& more scared in the taxi to the airport): http://tinyurl.com/bwhyen
• DKI uses Keyword not Query in Broad or Phrase. Just learned that from comment to this post http://bit.ly/VHIJe
• Twitter may drown us all in tips for #PPC and #Adwords. We many need a national no-tips-please day to implement the good ones.
• Friday Follow @yourppcsucks

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• RT @avinashkaushik: @DennisMortensen: U guessed wrong. Tell me time and place-I’ll be there. (Can us mortals buy tickets? 2 Great Guys!) #
• Killer discussion of revenue attribution http://bit.ly/ZTD65 Last click must die. #ppc #
• Why do I feel the need to shower after visiting any affiliate-related #PPC website offering the secrets I should pay them to tell me? #
• RT @avinashkaushik: Care to get Certified? No, no not that one. In Online Marketing! My little startup MarketMotive: http://tr.im/gE6z #
• Retweeting @Szetela: My New Blog Post: The World\’s Best Conference for PPC Advertisers ( http://tinyurl.com/dm6c43) #
• DeTweet: Bid Rule Strategy article in Winter SearchMarketingStandard. Really bad advice there, thankfully too hard to implement. #
• If someone’s selling ‘tricks’ or ‘secrets’ you shouldn’t be buying. Especially re: Adwords. Unless U like the ‘Quarter from your ear trick’. #
• Suggesting every keyword be in the text ad is a bit overstated. Great sentiment but silly proposed as literal. Google Gets Meaning/Context. #
• Finally started my trial of TheSearchMonitor.com (http://bit.ly/15r6cL) First data in today, will post thoughts over coming days. #
• Time to spend time managing our PPC. Where theory meets reality, and I switch from ClickEquations evangelist to guy who wants more features. #
• Bottom Line: Quality Score is CTR unless not enough history of that yet, then falls to group QS, or even Account QS. Other factors minor. #
• Exception is ‘bozo filter’ where Quality Score penalties are assessed, for deceptive copy, adsense spam, etc regardless of CTR. #
• Finishing the transition to Windows7. Been weekending with it for a few, ready for mid-week. #
• RT @szetela: Interview tomorrow with @tomcuthbert of ClickForensics, and learn the A-B-Cs of #PPC click fraud: http://bit.ly/fVH9P #
• RT @PPCPROZ: Inactive Keywords Alive and Well? An Apology and Correction. Kudos to Adwords for improving System… http://bit.ly/C2AaE #
• RT @TheGrok: Money For Nothing & Clicks For Free http://tinyurl.com/dmsaul #
• The press morons who didn’t get blogging 3-6 years ago have dusted off their old ‘boring diaries’ artcles for twiitter. http://bit.ly/16Jo82 #
• Win Free ClickEquations PPC Management Software 1-yr license. Value up to $240K. Details: http://bit.ly/uaAek Follow us to enter. #
• RT @NickRac: Anyone know where I can check if keywords are TM’d under Google AdWords BEFORE I setup an entire campaign? #PPC (Great Q?) #
• RT @szetela: #PPC Advertisers: Take Back Your Search Accounts! http://bit.ly/IRxTS – Excellent advice. #
• Found the first ‘must have app’ that’s not compatible with Windows7 – GoToMeeting. C’mon Citrix, what’s the problem? #
• Adblock Plus removes PPC ads from Google by default – I always forget that until I do a fresh FireFox installation. http://bit.ly/p5epk #
• DT @SeanDonahoe: #PPC: Use a template that displays the keyword coming in to save CPC (Nope: Landing Pages can not reduce CPC or improve QS) #
• But a landing page that matches/includes keywords and queries is a good idea towards conversion and to lower bounce rate. #PPC #
• Buying every broad match type keyword at phrase and exact too suddenly makes sense to me. Broad matches to each phrase and exact anyway… #
• …but your Broad is beat by Phrase and Exact of others. So pure Broad is actually Broad (yes) Phrase (maybe) Exact (maybe). Who wants that? #
• RT @paulbradshaw Google EyeTracking: http://sn.im/eyetracking #seo #sem (CQ: I’m very unsure of these – click history doesn’t support them) #
• RT @tomcuthbert: Marketing Consigliere joins “delusional” debate (http://cli.gs/RYr0Y5) #
• Want some free paid search resources? Check out the brand new Learn section on our site – http://is.gd/kFYJ #
• Listening to Bernacke talk to congress. Hold on to your hats. And you might want to close your eyes for a while. #
• RT @omniture: new blog post: Implementing Twitter Data Tracking in Omniture SiteCatalyst http://tinyurl.com/aaoxb5 #
• Working on a post justifying 3rd party #ppc tools. Why do you need more than the engines provide? What’s worth paying for? #adwords #
• RT @brianchappell: RT @cemper: Search Queries Are Getting Longer: http://tinyurl.com/cedx2j (Do you know what your search queries are?) #
• Next follower is 400th – be it and get 5 entries in our ‘win a year of ClickEquations software’ contest. http://bit.ly/dLssU #ppc #adwords #
• Thanks @PresellPageMan – You’re #400, and 5x entrant in our contest! #
• Long range planning this AM. Any cool features you want? #PPC #AdWords #
• Analytics or reprts don’t tell you what to do. But that’s what people want to know. #
• Maybe people can’t pay their mortgages because a turkey sandwich is $14 at the airport. #
• Report on Click-Through-Rates from Penn State, with PDF download. http://bit.ly/HSlmx #
• Check out our article on using different match types on Web Pro News – http://is.gd/kSds #
• RT @Szetela: RT @rimmkaufman: rkgblog: Q1 PPC Benchmark Data: Ouch!: http://tinyurl.com/bzbmbj #
• RT @bgtheory: Google updating analytics. Make sure GA & AdWords are linked: http://cli.gs/q2gGUP #

• RT @dannysullivan: wow. twitter was second largest referring source to search engine land yesterday just behind google. wow. #
• Dave Marsh plays live Van Morrison and reads vintage Lester Bangs. Best Sirius music yet. #
• New Post from @SEMOE http://bit.ly/sFCtY on advantages of multi-account editing in ClickEquations 
• My SMX ‘Life With #Adwords Quality Score’ preso now via YouTube http://bit.ly/DghVA. Includes some cool QS distribution graphs #
• Retweeting @thelostagency: “Dear Avinash”: Bounces, Abandonment, Visitor Ratios & Data Drops! http://urlzen.com/6dd #
• ClickEquations – February Release Webinar today 1pm EST – All Welcome – http://bit.ly/PVNqG See new management tool and bidding features #
• We’re on tour in Boston today. #
• http://twitpic.com/1jyx2 – Mob movie festival at Italian restaurant in Boston. #
• Training Webinar on New ClickEquations editing and bidding features today 1pm EST for all clients and trial customers. http://bit.ly/foRV9 #
• RT @szetela: Black hat tactics http://is.gd/jXzN (David’s not suggesting these…) #
• DeTweeting: @modetwo:  Tip4: Maintain a “trial” adwords acct and a “best of breed” adwords acct for high CTR adgroups/kws. QS Will Soar. #
• Introducing the DeTweet (DT) http://bit.ly/JmLYO #
• Retweeting @giovanni: Guy Kawasaki “Twitter is 140 Characters of junk mail” (Sometimes, Hence the DeTweet http://bit.ly/JmLYO) #

Get our Tweets in real time – Follow us @ClickEquations

• Interesting thoughts about Google Latitude and the #PPC connection. http://bit.ly/QmnH
• Again seeing #Adwords campaigns on ‘Rotate: show ads evenly’ which are instead driving vast majority of impressions to 1 or 2 ads. Just me?
• ClickEquations New Release http://bit.ly/b6H6 – Full editor, strong bid management + our killer data and reporting. See @ SMX
• Yet another review of how to handle wierd revenue allocation cases. #
• Heading out to SMX. Say hello if there: CQ Booth, Floor theater Tues., Ad-Text panel Weds. Drunk PPCRS Wed PM, Quality Score panel Thurs.
• Twitter Followers Only SMX Special – Visit our booth for a ClickEquations t-shirt. Just ask at booth – give codeword ‘tweet’. Limited Supply
• Video of new February ClickEquations release now on YouTube: http://bit.ly/2Ujp2f See new editor, bid automation, more
• Checking out a Kenshoo presentation. At SMX.
• I love it when competitors customers want to buy ClickEquations too because our reporting is so much better. Happened repeatedly here at SMX
• Today’s SMX Panel – Writing Killer Ad Copy – 3pm PST. But I’m going to talk about the role of text-ads a lot, a little about text ad testing
• RT @erictpeterson: Do you have a campaign attribution problem? Join @johnlovett and I at 10 AM Pacific to learn more. http://bit.ly/g3WI
• Can thirteen PPC geeks do a radio show at once? Doubtful but we’ll try 
• Retweeting @TheGrok: Free Pre-recorded High Resolution PPC Webinar http://tinyurl.com/bc58jt
• Starting quality score panel at SMX. Google QS product manager up first. 
• Killer Quality Score presentation by Addie Conner @ #SMX. Get the bootleg somewhere. Will try to get/post on blog.
• Q&A from QS Panel: Why no ads on KW ‘Elephant’? Low CTR on ads produces too low a QS, so no ads show. 
• New ‘High Resolution PPC’ webinar – http://bit.ly/pwSGc – My new framework for managing PPC and preview of upcoming ebook.
• Attendee Notes from two of the panels I was on at SMX. Quality Score: http://bit.ly/JNel0 and Killer Ad http://bit.ly/aItqH
• RT @Szetela: Drunken PPC Rockstars Roundtable recording here: http://bit.ly/DFW1s (Warning: Drink BEFORE listening)
• See the new ClickEquations release: Webinar Tuesday 17th 1pm EST http://bit.ly/FlBs3 – - Reserve Your Space Now

Get our Twitter updates in real time – Follow us @clickequations

• ClickEquations blog http://bit.ly/1OfzBf traffic up 50% Jan-over-Dec. Thanks everybody. Wait ’til you see what we’ve got planned for Feb.
• Followers still pending your SMX-West registeration, send direct message for a $100 reg discount if that’ll help.
• Is there ever any reason to run search and content networks in the same campaign, except that you just don’t care? Serious question. 
• Keyword with ‘Ad Showing: No’ in Adwords has highest # of clicks in campaign. Is ‘keyword analysis’ info whacky? Why is it not in API? 
• Must-read article about Bid Management from Andrew Goodman http://bit.ly/PwuA – Will blog more thoughts soon.
• Going to SMX-West? Hope to see you there.ClickEquations has a booth, and our full event schedule now posted : http://bit.ly/1OfzBf
• Last week’s interview with @Szetela on his PPC Rockstars show – topic Impression Share – is now on iTunes. http://tinyurl.com/d7qllc
• Stuck in 2003? New blog post offers 10 signs that your PPC management is stuck in the past. http://bit.ly/k3Nj
• Retweeting @bgtheory: Advanced AdWords Seminars are coming to Charlotte http://cli.gs/JpaQ10 Use tweet12 for 10% off #
• Major update to ClickEquations out next week. Just attended final engineering review. Can’t wait to show this off at SMX!!
• Retweeting @PPCPROZ: Adwords News: Google’s new Ajax-powered search results breaks search query tracking for everyone – http://bit.ly/JIWz
• Retweeting @Roxyyo: Woohoo! I won a Semmy in the PPC Category, thanks for voting everyone http://tinyurl.com/bfstzv
• Retweeting @Szetela: Tackling Conversion Attribution: The Importance Of Human Analysis: http://hex.io/5vo #
• Reviewing a whole pile of multivariate text ad tests ran in ClickEquations in preparation for Ad-Copy session as SMX next week.
• Playing with final build of major new ClickEquations release going live early next week. Killer features + now smooth UI gloss. Yeah!
• Details of new ClickEquations release via our blog this weekend. Come get a first look at SMX if you can.
• Prepping for a webinar taping with @thegrok tomorrow. Deep dive into High Resolution PPC for OnTarget clients.
• Running bid algo’s when keywords are attracting useless search queries is like turning up the heat with windows open. Close windows first.
• RT @Szetela:  Quality Score is Over-hyped: http://bit.ly/Vc25 – Amen! (CQ Says: I disagree, finally an argument!) Will post rebutal.

Get our tweets in real-time: follow ClickEquations on Twitter at www.twitter.com/clickequations

• Retweeting @imc_marketing: Can we use web analytics on whitehouse.gov? Yes we can! http://tinyurl.com/bjcne9 #
• Retweeting @Szetela: watch for PPC/AdWords contest this afternoon. $5,000-value prizes. #
• Retweeting @Szetela: RT @KISSmetrics: 20 PPC Tips For 2009 http://bit.ly/TNwp #
• Retweeting @bgtheory: It’s Official – only one Display URL per Ad Group in AdWords: http://cli.gs/2W0U4U (Versions of same domain OK) #
• Now recording a PPC Rockstars episode with @Szetela – talking about Impression Share. Airs before SMX. #
• RT @Szetela: I love it when guests divulge info to makes listeners rich. Tune in 2/ 2 for interview w/ @clickequations: http://bit.ly/1oJcLm #
• Same keyword, multiple match types, same ad group = Bad Idea. #
• Is it ad group, AdGroup, or ad-group. Can we get a definitive ruling? I write all three ways all the time. Would like to settle on one. #ppc #
• Another post on match type. This time on organizing the copies of a keyword. http://bit.ly/1OfzBf We split them out. What do you do? #
• ClickEquations site and blog down – the officials have been notified. ClickEquations PPC software platform NOT effected. #
• More ClickFraud Hype. http://bit.ly/SCpG This is taken seriously? An offiical sounding name + monthly charts & echo-chamber takes over. #ppc #
• Yahoo Explains their ‘forced optimizations’ http://bit.ly/49lcvU – Sorry Yahoo, good but not good enough. It has to be opt-in not opt-out. #
• Interesting metric idea – the number of different products purchased after clicks on a specific keyword during the selected timeframe. #

• New video on Impression Share in ClickEquations Analyst – just posted on our YouTube channel. http://www.youtube.com/clickequations #
• Our company holiday party is tonight. MUCH easier to hire a Santa this time of year. #
• Retweeting @erez_z: Google showing ads on image searches – just the top 3. I think it won’t do very well for advertisers – time will tell #
• Marketers say people don’t need drills, they need holes. You don’t need keywords, you need search queries. Why do KW’s get all the press? #
• Another QuickEquations in 90 Seconds Video: http://bit.ly/Sf0e See campaign & keyword growth or decline reported versus the prior period. #
• Last post in our Impression Share Series is now liive. http://bit.ly/TKM2 This one focuses on how to get back lost impression share. #
• Retweeting @bgtheory: New blog post: Conventional Wisdom Failing when Search and Content are Not Treated Separately http://cli.gs/e0B8Sb #
• What better post-inauguration event than a ClickEquations Webinar? Today at 1pm EST. http://bit.ly/3vG08U Nearly 2 million joining from DC! #
• Google kills those mucho-ugly-o print ads they were offering/running. http://bit.ly/lZMo The design/execution was wrong. They’ll try again. #
• Why do YouTube Insight Analytics lag by 2-3 days? #
• RT @rimmkaufman: Google Broad Match: A Change for the Worse: Google’s Broad Match changed over the summer — unb.. http://tinyurl.com/cb7ecx #
• Surprisingly large % of PPC conversions come from landing page bookmarks – might be same person, emailed, tinyURL’s etc. Huge attribution ? #
• Anyone know how any specific PPC tool handles bookmarked PPC URLs? They probably toss them & do not accrue revenue, but I’d like to be sure. #
• Forbes article on Omniture latency woes. http://bit.ly/GqPi Over-states tech problem but not the service one. Comments reinforce this. #
• New post on Revenue Attribution with rarely seen data of actual click-purchase sequences. http://bit.ly/dCq1 How’d you spread credit? #ppc #
• Retweeting @szetela: trying to solve the problem w/negs = “bop a mole” – get hip: http://bit.ly/CsXe #
• ClickEquations Client / Trial User Training Today at 1pm EST. http://bit.ly/1TLr – Includes preview of new editing and bid automation. #

Get our tweets in real-time: follow ClickEquations on Twitter at www.twitter.com/clickequations

• Retweeting @SEMOE: Using ’5s’ to manage paid search (ppc) keyword organization. http://tinyurl.com/74534p #
• Adwords ‘Suspended – low traffic keyword’. What’s that? Why can’t ads run on infrequently searched terms? How does this help them/us? #ppc #
• No Google results for the exact adword phrase ‘suspended – low traffic keyword’. What does that say about this Adwords Status Message? #ppc #
• Campaigns which organize all adgroups based on category give the appearance of organization and useful roll-up reports, but undermine both. #
• Better to group tight adgroups into campaigns based on similarities in people targeted or performance characteristiccs. Better #’s & trends. #
• Proofof PPC echo chamber? Google ‘Adwords Impression Share’. Nearly every hit is reprint of Goog post. Not good for this important metric. #
• I’ve never really understood Exact Match Impression Share. I do now. I think many are confused by it. Working on a blog post to explain.. #
• Just heard a great term that applies to #PPC and #WA – False Precision. All those numbers which seem specific but are really approximate. #
• Pls take a survey about a specific revenue attribution question – how should keywords get credit for #ppc conversions – http://bit.ly/s3Qs #
• Looks like just two majorpaid search platforms soon. http://bit.ly/HUJ1 I hope they get this over with quickly. #
• Walking downtown Palo Alto. Nice change from east coast. Finished demo with another huge advertiser who really liked clickequations. #
• 2nd post in what’s becoming a series on Google Adwords Impression Share posted. http://bit.ly/176nK #ppc #

• Shrink ad:groups: Writing text ads to encompass a broad group of keywords concedes that no match will be perfect and many will be quite poor #
• The keywords in an ad group should be chosen based on how the search queries they attract align with the included text ads. Not visa-versa. #
• Retweeting @Roxyyo: Lookin for testimonials of SEMs who tried Automatic Match in Adwords and have found it useful. I wanna blog about it #
• Old but interesting article on impact of position on CTR. http://bit.ly/QqVJ Some issues with the math, but we agree that good copy rules. #
• Retweeting @SEMOE: New blog post: Beyond Revelance in Paid Search | Understanding the Entire Value Stream http://tinyurl.com/796cvf #
• Just finished PPC Rockstars w/David Szetela – Attribution Episode from 12/22. Worth a listen. http://bit.ly/kVwd #
• Alex Cohen lists 26 paid search blogs. http://bit.ly/e7aD #
• ClickEquations PPC Platform – Webinar Tomorrow 1pm EST. http://bit.ly/uuUy Come learn how to save time and improve results this year. #
• Cool PPC meta news/blog-post page.Alltop PPC : http://bit.ly/dqKE #
• Just confirmed as speaker at SMX-West, Feb 11. See you at the ‘Writing Killer PPC Ad Copy’ panel. Waiting to hear about another session. #
• Accepted to speaking on at another SMX-West session, this one on Google Quality Score. Some cool stuff to show. Reg here: http://is.gd/8PgH #
• ClickEquations Overview Webinar starts in 10 min – Come check it out. http://bit.ly/uuUy Amazing PPC- Excel integration, among other things. #
• Just abandoned Fortune.com after horrible crawl-over ad came on the screen to block what I was reading. There are other bus-news sites. #
• ClickEquations Client Training Webinar – Tomorrow (Fri) at 1pm EST. Take a deep dive. http://bit.ly/Da8n Clients & free trial users invited. #
• New Omniture ‘Whitespace-Free’ dashboards eliminate huge vertical spaces and smash charts together horizontally. Progress? #wa #
• ClickEquations Client/Trial Use Training Starts in 20 min. http://bit.ly/FINO #
• Updates to ClickEquations Analyst made yesterday, updated set of Excel templates posted on site (private page) and in ClickEquations forum. #