ClickEquations Blog
A Weblog on Paid Search Marketing, Search Analytics, and Online Marketing
Tweet Recap: The Past Seven Days from @clickequations (2009-01-02)
- Doing an ‘on-demand’ ClickEquations New Client Training at 11:30am today – ping if you’d like to join. #
- Updated ClickEquations Analyst version, and new template set posted. All clients and trials should have received email for access. #
- Note this is a mandatory update to ClickEquations Analyst (Excel Plug-in). Data will not flow to older versions after 4pm today. #
- Last post of the year on the CQ Blog: http://bit.ly/13kaj That makes 92 since the blog launched in June. Looking fwd to many more in ’09. #
- Looking for more paid search focused twitter’ers to follow. Mr Tweet helped only a little. Any suggestions? #
- Updated twitter page design. Very last thing on this year’s to-do list. Around August I didn’t think I’d get everything done. Whew. HNY! #
- A quick look back – the top 10 posts of 2008 from The ClickEquations Blog. http://bit.ly/olX3 OK, I didn’t quite keep it to just 10… #
- My 01/01/09 http://twinfluence.com score: Reach=93,365, Rank=#14,820 #
Tweet Recap: The Past Seven Days from @clickequations (2008-12-26)
- ClickEquations update went live today – new ClickShare Metrics show you the impact of position and CTR. More on other features later. #
- Where would paid search be without startups? Google was one not long ago. Where will it be in 5 years without startups. http://bit.ly/WsSE #
- Facebook Connect now enabled on the ClickEquations Blog for comments. More ways to see your face. #
Tweet Recap: The Past Seven Days from @clickequations (2008-12-19)
- Banner ads and their relation / interaction with paid search – more data from recent research. http://bit.ly/EGMS #
- Webinar tomorrow (Tues). Intro to ClickEquations (for non-clients) at 1pm EST/ 10am PST Sign-up here: http://bit.ly/pkSf #
- Webinar tomorrow for current clients and trial users – New Client Training, (Tues) at 4pm EST / 1pm PST, Register here: http://bit.ly/11mND #
- http://twitpic.com/tlgb – Client visit in Jersey City #
- http://twitpic.com/tlhf – Client visit in Jersey City #
- http://twitpic.com/tll6 – Client visit in Jersey City #
- http://twitpic.com/tlpi – Client visit in Jersey City #
- Clients with ‘Home’ in their name matching to ‘Funeral Home’ before neg’s inserted. I’m going to rename ‘Broad match’ to “Revenue Match”. #
- What’s the ‘right’ breakdown of match types as % of keywords? Broad MT should be smallest, often isn’t. http://bit.ly/n1e2 #
- http://twitpic.com/tz31 – White Elephant gift exchange at ClickEquations #
- PPC Management ranks lower than doing your taxes. http://bit.ly/4NPM At least if you have to use MSN AdCenter! #
Tweet Recap: The Past Seven Days from @clickequations (2008-12-12)
- Google says they held a Quality Score webinar Tues and exposed new truths. Anyone have URL? #
- http://twitpic.com/qozn – Leaving Salt Lake & Search Media Summit #
- Omniture says they see only 1.2 visits per conv. Building clickequations analyst report showing % of conv that are multi-visit w/assists #
- http://twitpic.com/qxkr – Search engines 1994 – My Lycos spyder t-shirt #
- Built First Page Bid report in ClickEquations Analyst in 30 mins. http://bit.ly/fBPb Fast access to great info. Free to clients or trials. #
- Going to build one that shows keywords sorted by week/week and mo/mo quality score changes next. Geez this thing is cool! #
- In monthly sprint planning meeting. Some major new capabilities getting tackled. #
- ClickEquations Analyst used for first time today to merge data pulled out of Omniture SiteCatalyst – powerful integrated reporting. #
- Wondering about distribution of QS at each level for keywords in our accounts.Building a ClickEquations Analyst report – will know soon. #
- First analyzed client is 53% QS = 7, 23% QS=8, 11% QS=9. Starting to look at correlation between QS and revenue & volume. SEM Geek Coolio! #
- 2nd client QS Analysis – 43% QS=1, 28% QS=9, 18% QS=8, 8% QS = 7. Pretty smooth curve. Still not sure what it means, eager to figure it out. #
- Looking forward to recommendations from Mr Tweet. http://www.mrtweet.net/ #
- 3rd Quality Score Summary – Largest Data Set Yet. 8% QS=10, 11% QS=9, 46% QS=8, 31% QS=7. There aren’t many QS<5 anywhere. Talent or … #
- Getting competitive research read-out from local university students. #
- Webinars Next Week. Intro To ClickEquations Tues @ 1pm EST http://bit.ly/pkSf -or- New Client Training Tues @ 4pm EST http://bit.ly/11mND #
- Upgrading the ClickEquations blog to WordPress 2.7 – couldn’t resist. #
Tweet Recap: The Past Seven Days from @clickequations (2008-12-05)
- Only Adverts (the good non-banner kind) will thrive in this economy, says the Economist. http://bit.ly/eEwY They should know, right? #
- Oops. Meant ‘Online Adverts’ in that last tweet #
- MSoft to buy Yahoo Search – Take 14. http://bit.ly/agRT I’d prefer it were true, they put a non-softie in charge and give G an actual run. #
- Move in day at the new ClickEquations offices. #
- Final batch Quality Score Webinar Q&A now posted http://bit.ly/FI6O There are 24 Q&A’s now live. Thanks Bryan @thegrok for hosting us. #
- The final post in the week long Quality Score series is live.http://bit.ly/ybfs It was fun to dive on one topic. Which one should be next? #
- ClickEquations Demo/Q&A Webinar today at 1pm EST. Sign Up Here: http://bit.ly/SsKb #
- NYTimes discovers multivariate testing. http://bit.ly/lXZY Too bad they didn’t know about the ClickEquations MVT Text-Ad Testing Tool. #
- Just finished roundtable on reveue allocation with retailers at SearchInsiderSummit. Last Click Allocation Must Die. #
- Clickchain analysis is going to be as problematic as site clickpath analysis. People have hard time with true but not accurate. #
- Rand says the way to win SEO is to dress up like a clown. That’s not what he said really, but that’s what he meant. Sad state of affairs. #
- Quality Score and First Page Bid metrics now live in ClickEquations. Are we the first PPC Platform to take advantage of this new API data? #
- At search insider summit wondering why panels still exist?They’re always weak and encourage banality & repetition. #
Tweet Recap: The Past Seven Days from @clickequations (2008-11-28)
- Just had a breakthrough in my understanding of Quality Score – while prep’ing for the Tuesday Webinar http://bit.ly/11570 . #
- There’s always a new way to game the Google. http://bit.ly/ED9j #
- My Quality Score Webinar with Bryan Eisenberg is Today at Noon EST. Still time to sign up – http://bit.ly/Z56Q #
- ClickEquations Update Live later today. User defined cookie lengths for last-click revenue allocation, assists metric for each keyword, etc #
- Great Quality Score event with @TheGrok today. Hundreds of Q’s remaining which we’ll blog. Welcome new followers. #
- Forgot to mention that editing goes live today – Oops Make changes to keywords and ad-groups directly from within ClickEquations. #
- Reviewing the unanswered questions from yesterday’s QS webinar – blog posts with answers forthcoming… #
- BTW: A sneek-peek at a future ClickEquations feature was accidentally left in yesterdays update. Find that easter-egg before it disappears. #
- Replay of the Quality Score Webinar done with Bryan Eisenberg is now online – https://www2.gotomeeting.com/register/936134385 #
- 20 interesting Quality Score questions answered in posts here http://bit.ly/CYAe and here http://bit.ly/JRdh. More to come. #
- Shoot, I keep forgetting to #ppc my tweets. Intersted in Quality Score, please look at the last few… #
- Going head-to-head with a ClickEquations competitor in front of a large advertiser and their agency in a few minutes. This should be fun! #
- I love four day weekends. #
- Online Advertising drives excellent branding results, per new Nielson study in Australia http://bit.ly/xscU Is PPC a branding tool? Not sure #
- Silly thread over at Mashable suggesting that Google not sell ads on keywords with unpleasantness. PC amok again. http://bit.ly/qxBv #
Tweet Recap: The Past Seven Days from @clickequations (2008-11-21)
- Google recommends more keywords with bids and volumes. http://www.google.com/sktool/# Cool, where is the API? #
- New tools is based on search queries. 2009 will be the year of search queries. Advertisers will finally realize keywords are overrated. #
- Revenue allocation is one tangled web. We’re digging in to get it right. #
- Driving home from bid algorithm review with our advisor at Wharton. #
- Heading to NYC for demos with several key industry players. It’s been an amazing few weeks of meetings with great results. #
- First Clickequations Analyst Excel plug-in training webinar on Monday. Clients & trial users invited. #
Tweet Recap: The Past Seven Days from @clickequations (2008-11-07)
- Playing with news “delta” functions in clickequations Analyst. Now easy to see what’s different that before. #
- Pondering the impact of organic search data in a PPC keyword-focused application. #
- The Long Tail In Music is mostly dragging on the floor. http://bit.ly/b3tk And they don’t have to contend with ‘broad match’. #
- In Search there is a long tail – so says Hitwise http://bit.ly/BA0d. How do you manage the head vs mid vs tail in your #ppc campaigns? #
Tweet Recap: The Past Seven Days from @clickequations (2008-10-31)
- Join us for ClickEquations Webinar, demo, with Q&A Tuesday 1pm EST – http://bit.ly/3owBUB #
- Just saw the tv-news crawl used for contextual advertising. Selling ‘commemorative’ bats during the Phillies Parade. Bet this use grows. #
- Imagine if Google bought the crawl on tv shows and sold the space on pay-per-call or click-to-URL. Suck to watch, but more inventory! #
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