Today, MarketingProfs is hosting the search marketing version of their free, virtual conference: Digital Marketing World.
You can see the full agenda here. PPC folks will want to attend Apogee Results CEO Bill Leake’s presentation at 2 EST, Turbocharge Your Paid Online Media Campaigns.
Description
Paid search/PPC, properly integrated with display/banners, and related media types are still far and away the single largest online component of discretionary online marketing budget, dwarfing SEO, Social Media, Mobile, and any other online marketing spend category. Every quarter the landscape gets more competitive, as more and more traditional media dollars get redirected online. Don’t despair: The great news is that there is a range of strategies and tactics that you can easily use that will swing the financial terms back in your favor, and put a new pep in your PPC step. Insights and concepts will be illustrated with real examples of companies like yours that have succeeded.
You will learn to:
- Have a fundamental tactical structure underneath your paid search accounts that maps to your strategy
- Determine the REAL Return on Investment and the right amounts to bid
- Create better text and graphical ads that outperform the competition
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