ClickEquations Blog

We’ll be in Santa Clara next week – and we hope to see you.

It’ll be an exciting show with some major new ClickEquations news. If you’ll be there, please plan on stopping by our booth.

Beyond some killer new software features to show you, we’ll have a limited number of free printed copies of our new 21 Secret Truths of High-Resolution PPC book.

Beyond the booth, here’s where you can catch us at SMX:

• Tuesday March 2nd @ 11:20AM - SMX Theater (Tradeshow Floor) – 10 Secrets of High-Resolution PPC
• Tuesday March 2nd @ 12:00PM - Craig Danuloff will host the ‘All Paid Search’ table at the Birds of a Feather Lunch
• Tuesday March 2nd @ 3:30PM - Alex Cohen on the Keyword Research: Beyond the OrdinaryPanel
• Weds March 3rd @ 10:20AM - SMX Theater (Tradeshow Floor) – 10 Best Practices for Better PPC Results
• Weds March 3rd @ 3:15PM - Craig Danuloff on the ‘Ask The Paid Search Buyer’ Panel

Hope to see you there!

Starting Monday it’ll be a busy week for ClickEquations.

First, we’ll be at OMMA in New York City, with a booth at the OMMA Global Show. Stop by to say hello or catch a demo of ClickEquations.

Mid-week, ClickEquations CEO Lucinda Holt will be in Las Vegas at Shop.org. No booth for us this year, but if you’ll be there and would like to talk, contact us at info@clickequations.com and we’ll set something up.

On Weds and Thursday I’ll be in Los Angeles at the PPC-Summit. I’m speaking on Weds afternoon about Strategies and Tactics for AdWords.

If you want to get some advanced PPC training I think the two day event will be great. To arrange a discussion or meeting while I’m on the west coast – shoot us an email (info@clickequations.com) and we’ll set something up.

Of none of these shows match your travel plans, SMX-East is just a few weeks away…

Join us at two upcoming conference shows. Stop by the booth to ask your pressing paid search questions and see a demo of ClickEquations. Use the codes below to get exclusive discounts on registration.

• OMMA Global New York
  OMMA Global New York is the premiere online media, marketing, and advertising expo spanning two days of serious talks and discussions from the very best in the industry.
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  ClickEquations is the exclusive sponsor of OMMA Search, the series of pannels during OMMA Global. We’ll also be answering questions and doing demos in the expo hall. Stop by booth 314.
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  Use the code OMMAGCEDISC to get a discount on registration. Register here.
  • September 21-22, 2009
  • New York Marriott Marquis
    1535 Broadway
    New York, New York 10036
    Telephone 212-398-1900

• Search Marketing Expo (SMX) East
  SMX East attracts the best and brightest in the search community. It’s programmed by Danny Sullivan and the team at Search Engine Land. You’ll learn all things search marketing and have fun at great networking parties.
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  Use the discount code smx10clickequations when you register for the conference
  • October 5-7, 2009
  • Jacob K. Javits Convention Center
    655 West 34th Street
    New York, NY 10001

We’ve jetted across the country to exhibit at Search Engine Strategies San Jose. Stop by booth #721 in the expo hall to catch a demo or chat with the ClickEquations team, including President & Founder Craig Danuloff.

We’ll also be at SearchBash on Tuesday and the Internet Marketers Charity Party on Wednesday. Check @clickequations on Twitter for the latest updates.

Search queries, the actual words people type vs. the keywords you buy, are a critical and often underused tool in managing paid search as we’ve said on this blog before:

Queries are vital because they can contain insight into the desire or intent of the user. If you sell tennis racquets, for example, and buy the keyword ‘tennis racquet’ (using the standard Broad Match) then your ad might be shown to someone who wants ‘tennis racquet restringing’, or ‘New Prince V14 Tennis Racquet’ or  ‘used cheap tennis racquet’ or even someone looking for ‘tennis racquet art’.

Are each of those people relevant to you? Are the ones that are relevant equally relevant? Can you write a single text ad that speaks directly to each of those people and persuades them to click and take action?

We’re tackling all things search queries in our next free webinar, “Master Search Queries to Save Money and Increase Conversions” on Thursday, July 16th at 1:00 EST. We’ll cover:

• What search queries are
• Where to find search queries
• The best way to organize your search queries to identify opportunities to save money and increase conversions
• Actions you should take daily, weekly and monthly to profit from search queries

Sign up for the free webinar!

-Alex

We’ll be at SMX Advanced this week in Sunny Seattle.

Stop by our booth to say hello, get a demo of the latest version of ClickEquations, or just chit-chat about PPC.

I’ll also be speaking on three PPC panels covering some of the topics often discussed here on the blog.

• Text Ads – Tues 9:00 AM
  Writing Killer Ad Copy, The Interactive Edition – So few words in ad copy; so much pressure to get the right audience to clickthrough. This session looks at ad copywriting tips, demonstrates some new approaches and techniques plus will involve the audience, as well.
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• Quality Score – Tues 12:15 PM
  Google Quality Score, Under The Microscope – Our “Up Close With Google Quality Score” session at SMX West in February had even the Google AdWords reps in the back of the room taking notes. For SMX Advanced, we’re taking it up a further notch, getting so close with Google’s often mysterious seeming quality score factors that it hurts. Learn the current thinking on quality score assessments and how to use QS to your advantage.
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• Match Type – Weds 9:45 AM
  Matchmaker, Matchmaker, Make Me …. A Broad Match? Exact Match? Negative Match? – Should you go broad match, especially when some are questioning whether broad match either goes too far or not far enough these days? Would doing exact match be better? How does the strategy shift depending on the type of product or service your pushing, or where you want to reach people in the buying cycle? This session covered advanced theories and applications for keyword matching management.

We hope to see you in Seattle.

We’re on the road this week celebrating our May release!

Our first stop Mon-Weds is the Shop.org Online Marketing Summit in Scottsdale AZ.

The workshop is a nuts and bolts, practical and tactical event that provides you with the tools necessary to optimize your organization’s online marketing.

We’re exhibiting (May 5th & 6th) at booth 11 where you can see ClickEquations in action.

Then on Thurs-Sat we’ll be attending the MediaPost’s Search Insider Summit in Captiva Island FL. Say hello if you’re there!

I may be the wrong person to answer, but a piece I wrote called ‘Is the Hype of Google Adwords Quality Score Justified‘ ran at Searchengineland.com today. Take a look.

It’s the first of what I hope will be many articles appearing over there. I’m excited about participating on that great site. Looks like I’ll be on a few panels at SMX-Advanced in Seattle too.

On Tuesday and Wednesday this week we’ll once again be at the Hilton Hotel in NYC for SES.

Stop by our booth (#328) to see ClickEquations in action – get a demo, ask some questions, sign-up to get your own account.

Of course, if you’re not going to be in New York, you can still get a demo, ask some questions, or sign-up to get your own account. You just won’t have to pay for cab fare or get any free pens or squeeze-balls.