The Advanced Guide to Improving Quality Score

Free Quality Score White Paper

Did You Know?

  • Increasing your Quality Score from 7 to 10 can reduce your CPCs by 30%
  • Your landing page can only hurt your Quality Score, not help it
  • A low Quality Score can prevent your ad from appearing for many searches where it might have been displayed
  • If you delete a keyword and add it back later or in another ad group, the Quality Score history applies

After reading our white paper, you’ll understand Quality Score better and have actionable steps to boost your Quality Score, reduce your CPCs and improve your paid search ROI.

Quality Score is the secret sauce in Google AdWords.
It plays an important role in nearly everything advertisers care about: when ads run, how ads rank, and what ads cost-per-click. Understanding it is a competitive advantage and money saver.

Fill out the form to get your free copy.

As See On:

As Seen On: Search Engine Land, SMX Search Marketing Expo

About The Author

Craig Danuloff

Craig Danuloff is the Founder and President of ClickEquations. He has written and spoken on paid search marketing, most recently at Search Marketing Expo (SMX) West in the Quality Score and Text Ad sessions. Craig has written over 2 dozen books, been profiled in Forbes magazine, featured on CNBC and founded iCat, one of the first ecommerce software companies.

ClickEquations is an advanced paid search platform that helps large advertisers and agencies manage complex search campaigns more effectively and efficiently.

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