ClickEquations Blog

• New video on Impression Share in ClickEquations Analyst – just posted on our YouTube channel. http://www.youtube.com/clickequations #
• Our company holiday party is tonight. MUCH easier to hire a Santa this time of year. #
• Retweeting @erez_z: Google showing ads on image searches – just the top 3. I think it won’t do very well for advertisers – time will tell #
• Marketers say people don’t need drills, they need holes. You don’t need keywords, you need search queries. Why do KW’s get all the press? #
• Another QuickEquations in 90 Seconds Video: http://bit.ly/Sf0e See campaign & keyword growth or decline reported versus the prior period. #
• Last post in our Impression Share Series is now liive. http://bit.ly/TKM2 This one focuses on how to get back lost impression share. #
• Retweeting @bgtheory: New blog post: Conventional Wisdom Failing when Search and Content are Not Treated Separately http://cli.gs/e0B8Sb #
• What better post-inauguration event than a ClickEquations Webinar? Today at 1pm EST. http://bit.ly/3vG08U Nearly 2 million joining from DC! #
• Google kills those mucho-ugly-o print ads they were offering/running. http://bit.ly/lZMo The design/execution was wrong. They’ll try again. #
• Why do YouTube Insight Analytics lag by 2-3 days? #
• RT @rimmkaufman: Google Broad Match: A Change for the Worse: Google’s Broad Match changed over the summer — unb.. http://tinyurl.com/cb7ecx #
• Surprisingly large % of PPC conversions come from landing page bookmarks – might be same person, emailed, tinyURL’s etc. Huge attribution ? #
• Anyone know how any specific PPC tool handles bookmarked PPC URLs? They probably toss them & do not accrue revenue, but I’d like to be sure. #
• Forbes article on Omniture latency woes. http://bit.ly/GqPi Over-states tech problem but not the service one. Comments reinforce this. #
• New post on Revenue Attribution with rarely seen data of actual click-purchase sequences. http://bit.ly/dCq1 How’d you spread credit? #ppc #
• Retweeting @szetela: trying to solve the problem w/negs = “bop a mole” – get hip: http://bit.ly/CsXe #
• ClickEquations Client / Trial User Training Today at 1pm EST. http://bit.ly/1TLr – Includes preview of new editing and bid automation. #

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• Retweeting @SEMOE: Using ’5s’ to manage paid search (ppc) keyword organization. http://tinyurl.com/74534p #
• Adwords ‘Suspended – low traffic keyword’. What’s that? Why can’t ads run on infrequently searched terms? How does this help them/us? #ppc #
• No Google results for the exact adword phrase ‘suspended – low traffic keyword’. What does that say about this Adwords Status Message? #ppc #
• Campaigns which organize all adgroups based on category give the appearance of organization and useful roll-up reports, but undermine both. #
• Better to group tight adgroups into campaigns based on similarities in people targeted or performance characteristiccs. Better #’s & trends. #
• Proofof PPC echo chamber? Google ‘Adwords Impression Share’. Nearly every hit is reprint of Goog post. Not good for this important metric. #
• I’ve never really understood Exact Match Impression Share. I do now. I think many are confused by it. Working on a blog post to explain.. #
• Just heard a great term that applies to #PPC and #WA – False Precision. All those numbers which seem specific but are really approximate. #
• Pls take a survey about a specific revenue attribution question – how should keywords get credit for #ppc conversions – http://bit.ly/s3Qs #
• Looks like just two majorpaid search platforms soon. http://bit.ly/HUJ1 I hope they get this over with quickly. #
• Walking downtown Palo Alto. Nice change from east coast. Finished demo with another huge advertiser who really liked clickequations. #
• 2nd post in what’s becoming a series on Google Adwords Impression Share posted. http://bit.ly/176nK #ppc #

• Shrink ad:groups: Writing text ads to encompass a broad group of keywords concedes that no match will be perfect and many will be quite poor #
• The keywords in an ad group should be chosen based on how the search queries they attract align with the included text ads. Not visa-versa. #
• Retweeting @Roxyyo: Lookin for testimonials of SEMs who tried Automatic Match in Adwords and have found it useful. I wanna blog about it #
• Old but interesting article on impact of position on CTR. http://bit.ly/QqVJ Some issues with the math, but we agree that good copy rules. #
• Retweeting @SEMOE: New blog post: Beyond Revelance in Paid Search | Understanding the Entire Value Stream http://tinyurl.com/796cvf #
• Just finished PPC Rockstars w/David Szetela – Attribution Episode from 12/22. Worth a listen. http://bit.ly/kVwd #
• Alex Cohen lists 26 paid search blogs. http://bit.ly/e7aD #
• ClickEquations PPC Platform – Webinar Tomorrow 1pm EST. http://bit.ly/uuUy Come learn how to save time and improve results this year. #
• Cool PPC meta news/blog-post page.Alltop PPC : http://bit.ly/dqKE #
• Just confirmed as speaker at SMX-West, Feb 11. See you at the ‘Writing Killer PPC Ad Copy’ panel. Waiting to hear about another session. #
• Accepted to speaking on at another SMX-West session, this one on Google Quality Score. Some cool stuff to show. Reg here: http://is.gd/8PgH #
• ClickEquations Overview Webinar starts in 10 min – Come check it out. http://bit.ly/uuUy Amazing PPC- Excel integration, among other things. #
• Just abandoned Fortune.com after horrible crawl-over ad came on the screen to block what I was reading. There are other bus-news sites. #
• ClickEquations Client Training Webinar – Tomorrow (Fri) at 1pm EST. Take a deep dive. http://bit.ly/Da8n Clients & free trial users invited. #
• New Omniture ‘Whitespace-Free’ dashboards eliminate huge vertical spaces and smash charts together horizontally. Progress? #wa #
• ClickEquations Client/Trial Use Training Starts in 20 min. http://bit.ly/FINO #
• Updates to ClickEquations Analyst made yesterday, updated set of Excel templates posted on site (private page) and in ClickEquations forum. #

• Doing an ‘on-demand’ ClickEquations New Client Training at 11:30am today – ping if you’d like to join. #
• Updated ClickEquations Analyst version, and new template set posted. All clients and trials should have received email for access. #
• Note this is a mandatory update to ClickEquations Analyst (Excel Plug-in). Data will not flow to older versions after 4pm today. #
• Last post of the year on the CQ Blog: http://bit.ly/13kaj That makes 92 since the blog launched in June. Looking fwd to many more in ’09. #
• Looking for more paid search focused twitter’ers to follow. Mr Tweet helped only a little. Any suggestions? #
• Updated twitter page design. Very last thing on this year’s to-do list. Around August I didn’t think I’d get everything done. Whew. HNY! #
• A quick look back – the top 10 posts of 2008 from The ClickEquations Blog. http://bit.ly/olX3 OK, I didn’t quite keep it to just 10… #
• My 01/01/09 http://twinfluence.com score: Reach=93,365, Rank=#14,820 #

• ClickEquations update went live today – new ClickShare Metrics show you the impact of position and CTR. More on other features later. #
• Where would paid search be without startups? Google was one not long ago. Where will it be in 5 years without startups. http://bit.ly/WsSE #
• Facebook Connect now enabled on the ClickEquations Blog for comments. More ways to see your face. #

• Banner ads and their relation / interaction with paid search – more data from recent research. http://bit.ly/EGMS #
• Webinar tomorrow (Tues). Intro to ClickEquations (for non-clients) at 1pm EST/ 10am PST Sign-up here: http://bit.ly/pkSf #
• Webinar tomorrow for current clients and trial users – New Client Training, (Tues) at 4pm EST / 1pm PST, Register here: http://bit.ly/11mND #
• http://twitpic.com/tlgb – Client visit in Jersey City #
• http://twitpic.com/tlhf – Client visit in Jersey City #
• http://twitpic.com/tll6 – Client visit in Jersey City #
• http://twitpic.com/tlpi – Client visit in Jersey City #
• Clients with ‘Home’ in their name matching to ‘Funeral Home’ before neg’s inserted. I’m going to rename ‘Broad match’ to “Revenue Match”. #
• What’s the ‘right’ breakdown of match types as % of keywords? Broad MT should be smallest, often isn’t. http://bit.ly/n1e2 #
• http://twitpic.com/tz31 – White Elephant gift exchange at ClickEquations #
• PPC Management ranks lower than doing your taxes. http://bit.ly/4NPM At least if you have to use MSN AdCenter! #

• Google says they held a Quality Score webinar Tues and exposed new truths. Anyone have URL? #
• http://twitpic.com/qozn – Leaving Salt Lake & Search Media Summit #
• Omniture says they see only 1.2 visits per conv. Building clickequations analyst report showing % of conv that are multi-visit w/assists #
• http://twitpic.com/qxkr – Search engines 1994 – My Lycos spyder t-shirt #
• Built First Page Bid report in ClickEquations Analyst in 30 mins. http://bit.ly/fBPb Fast access to great info. Free to clients or trials. #
• Going to build one that shows keywords sorted by week/week and mo/mo quality score changes next. Geez this thing is cool! #
• In monthly sprint planning meeting. Some major new capabilities getting tackled. #
• ClickEquations Analyst used for first time today to merge data pulled out of Omniture SiteCatalyst – powerful integrated reporting. #
• Wondering about distribution of QS at each level for keywords in our accounts.Building a ClickEquations Analyst report – will know soon. #
• First analyzed client is 53% QS = 7, 23% QS=8, 11% QS=9. Starting to look at correlation between QS and revenue & volume. SEM Geek Coolio! #
• 2nd client QS Analysis – 43% QS=1, 28% QS=9, 18% QS=8, 8% QS = 7. Pretty smooth curve. Still not sure what it means, eager to figure it out. #
• Looking forward to recommendations from Mr Tweet. http://www.mrtweet.net/ #
• 3rd Quality Score Summary – Largest Data Set Yet. 8% QS=10, 11% QS=9, 46% QS=8, 31% QS=7. There aren’t many QS<5 anywhere. Talent or … #
• Getting competitive research read-out from local university students. #
• Webinars Next Week. Intro To ClickEquations Tues @ 1pm EST http://bit.ly/pkSf -or- New Client Training Tues @ 4pm EST http://bit.ly/11mND #
• Upgrading the ClickEquations blog to WordPress 2.7 – couldn’t resist. #

• Only Adverts (the good non-banner kind) will thrive in this economy, says the Economist. http://bit.ly/eEwY They should know, right? #
• Oops. Meant ‘Online Adverts’ in that last tweet #
• MSoft to buy Yahoo Search – Take 14. http://bit.ly/agRT I’d prefer it were true, they put a non-softie in charge and give G an actual run. #
• Move in day at the new ClickEquations offices. #
• Final batch Quality Score Webinar Q&A now posted http://bit.ly/FI6O There are 24 Q&A’s now live. Thanks Bryan @thegrok for hosting us. #
• The final post in the week long Quality Score series is live.http://bit.ly/ybfs It was fun to dive on one topic. Which one should be next? #
• ClickEquations Demo/Q&A Webinar today at 1pm EST. Sign Up Here: http://bit.ly/SsKb #
• NYTimes discovers multivariate testing. http://bit.ly/lXZY Too bad they didn’t know about the ClickEquations MVT Text-Ad Testing Tool. #
• Just finished roundtable on reveue allocation with retailers at SearchInsiderSummit. Last Click Allocation Must Die. #
• Clickchain analysis is going to be as problematic as site clickpath analysis. People have hard time with true but not accurate. #
• Rand says the way to win SEO is to dress up like a clown. That’s not what he said really, but that’s what he meant. Sad state of affairs. #
• Quality Score and First Page Bid metrics now live in ClickEquations. Are we the first PPC Platform to take advantage of this new API data? #
• At search insider summit wondering why panels still exist?They’re always weak and encourage banality & repetition. #

• Just had a breakthrough in my understanding of Quality Score – while prep’ing for the Tuesday Webinar http://bit.ly/11570 . #
• There’s always a new way to game the Google. http://bit.ly/ED9j #
• My Quality Score Webinar with Bryan Eisenberg is Today at Noon EST. Still time to sign up – http://bit.ly/Z56Q #
• ClickEquations Update Live later today. User defined cookie lengths for last-click revenue allocation, assists metric for each keyword, etc #
• Great Quality Score event with @TheGrok today. Hundreds of Q’s remaining which we’ll blog. Welcome new followers. #
• Forgot to mention that editing goes live today – Oops Make changes to keywords and ad-groups directly from within ClickEquations. #
• Reviewing the unanswered questions from yesterday’s QS webinar – blog posts with answers forthcoming… #
• BTW: A sneek-peek at a future ClickEquations feature was accidentally left in yesterdays update. Find that easter-egg before it disappears. #
• Replay of the Quality Score Webinar done with Bryan Eisenberg is now online – https://www2.gotomeeting.com/register/936134385 #
• 20 interesting Quality Score questions answered in posts here http://bit.ly/CYAe and here http://bit.ly/JRdh. More to come. #
• Shoot, I keep forgetting to #ppc my tweets. Intersted in Quality Score, please look at the last few… #
• Going head-to-head with a ClickEquations competitor in front of a large advertiser and their agency in a few minutes. This should be fun! #
• I love four day weekends. #
• Online Advertising drives excellent branding results, per new Nielson study in Australia http://bit.ly/xscU Is PPC a branding tool? Not sure #
• Silly thread over at Mashable suggesting that Google not sell ads on keywords with unpleasantness. PC amok again. http://bit.ly/qxBv #