ClickEquations Analyst Templates
- Dashboards (Trends and Snapshots)
- Progress (Comparisons)
- Potential (Forward Looking)
- Quality Score
Dashboards provide a quick look at how your campaigns are performing on Google, Yahoo, and MSN over the past 7 days.
You can change the date range to any time frame you want.
|Clicks and Conversion Dashboard||Clicks and Cost Dashboard|
The progress templates help you answer the question of “What’s Changed?” You can cut through the clutter of thousands of keywords and surface trends you wouldn’t normally find by just reviewing the Top 10 Campaigns, etc.
|Month-Over-Month Trend||What’s Changed? (Google)|
|What’s Changed? (Yahoo)||ROI Distribution Report|
How much money could you make and where are the biggest areas of opportunity? The Potential reports guide your analysis and optimization.
|Google Impression Share (Campaign)||ClickShare Opportunity (Ad Group)|
Our two Keyword templates help you understand
- How well distributed your keywords are and the impact of Match Type on revenue
- Which keywords are generating clicks on one engine that might be candidates for expansion to another engine
|Match Type Distribution||Clicks By Engine|
Finding the Minimum First Page Bid in Google AdWords and determining whether it’s even a problem for you is tedious. Our template automatically gathers the Minimum First Page Bid Estimate and compares it to your current bid along side your current position and Quality Score. You can quickly see which words you need to focus on and which can be ignored.
Quality Score is just as important as bid in determining your Ad Rank and what you actually pay for a click. Use our Quality Score template to see the distribution of keywords that have a Quality Score of 1-10 and get a quick list of those below 7 (the typical average, which Google calls “Ok”).