Features

"ClickEquations has done a terrific job of delivering its service both as a web-based interface but, more importantly, in its ClickEquations Analyst product in Excel. Because Quillion manages our own products/services in performance marketing as well as that of great clients, it is an ideal tool." David Shor – Principal, Quillion, Inc.

What's Changed? Dashboards

The What’s Changed? Google and Yahoo dashboards show the campaigns and keywords that have had the largest changes over the prior period.

Over time the performance of most campaigns and keywords is pretty consistent. So when something changes dramatically from one period to the next, it’s probably worth figuring out why.

Campaign Level Trends

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whats-changed-campaign-revenue1

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whats-changed-campaign-gross-profit1

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whats-changed-campaign-average-cpc1

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Campaign Level Graphs

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whats-changed-google-graph-gross-profit-growth

whats-changed-google-graph-gross-profit-decline1

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Keyword Level Trends

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whats-changed-google-keyword-revenue-increase1…..whats-changed-google-keyword-revenue-decrease1

whats-changed-google-keyword-gross-profit-increase1…..whats-changed-google-keyword-gross-profit-decrease1

whats-changed-google-keyword-average-cpc-decrease1…..whats-changed-google-keyword-average-cpc-increase1

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