Features

“I was struggling to gain a clear view into what was happening in my paid search accounts. The reporting in ClickEquations shows me greater detail than I had access to before. This clarity has enabled me to make much better decisions about how to spend my PPC budget and improve my returns from paid search marketing” Marty Grosjean CEO - OnlyNaturalPet.com

What's Changed? Dashboards

The What’s Changed? Google and Yahoo dashboards show the campaigns and keywords that have had the largest changes over the prior period.

Over time the performance of most campaigns and keywords is pretty consistent. So when something changes dramatically from one period to the next, it’s probably worth figuring out why.

Campaign Level Trends

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whats-changed-campaign-revenue1

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whats-changed-campaign-gross-profit1

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whats-changed-campaign-average-cpc1

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Campaign Level Graphs

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whats-changed-google-graph-gross-profit-growth

whats-changed-google-graph-gross-profit-decline1

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Keyword Level Trends

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whats-changed-google-keyword-revenue-increase1…..whats-changed-google-keyword-revenue-decrease1

whats-changed-google-keyword-gross-profit-increase1…..whats-changed-google-keyword-gross-profit-decrease1

whats-changed-google-keyword-average-cpc-decrease1…..whats-changed-google-keyword-average-cpc-increase1

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