ClickShare Opportunity Report (Ad Groups)
The ClickShare Opportunity Report for AdGroups visually presents the relationship between ClickShare (a proprietary ClickEquations TrueMetric), ROI, and Spend.
- Sphere size represent ClickShare opportunity, which means that not all possible clicks in the named Ad Group are being achieved
- The X-Axis (height) shows how profitable tha Ad Group
- The Y-Axis shows the amount of current spend.
Simply put, you should first look at the largest sphere’s towards the upper right of the graph, as these are the most profitable, consuming the highest % of your spend, and are not achieving their ClickShare potential. Smaller spheres or those places towards the lower-left corner, have less opportunity to improve your account.