Impression Share Dashboard

These reports give you a way to see the various Google Impression Share metrics for the top 20 campaigns in your account, as sorted by impressions.

Impression Share Exact tells you the percentage of the time your ads were run when user search queries exactly matched your purchased keywords, regardless of their match type.

Impression Share tells you the percentage of the time your ads were run when user search queries were eligible to match your purchased keywords.

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Learn More

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