Keywords are at the center of paid search advertising. But conventional keyword-based reporting and management limit the visibility and control that PPC managers have over their accounts.
Keyword Zoom provides the first 360° view of keyword performance on a single screen. It combines keyword, search query and text ad analytics together with full editing, so you can analyze and optimize in fewer steps.
Keyword Zoom makes it much easier for you to understand how your critical keywords are performing and, more importantly, why they’re lagging or excelling. You can review performance for each search query/text ad pair and immediately add negatives, new keywords or optimize text ads.
You’ll uncover trends you never saw before, allowing you to filter out unprofitable traffic and fine tune your text ads to attract the most valuable audience.
Deep Analytics for Your Most Important Keywords
Keyword Zoom allows you to “zoom” in on any keyword and see all of your relevant statistics including impressions, clicks, conversions, assists, Gross Profit and Quality Score.
You’ll also get a full list of Search Queries that matched to that keyword, including clicks, conversions, cost, and revenue data.
The Text Ads Displayed section shows the text ads from the ad group containing this keyword. Initially, Keyword Zoom shows all ads and their cumulative performance statistics including clicks, conversions, cost, and revenue. When you click on any search query, the text ads refresh to show only those ads that were shown with that particular query and the resulting metrics.
Managing Search Queries
By reviewing the search queries matched to a keyword, and the associated performance metrics, you can ‘tune’ the future performance of the keyword and ad group.
You can instantly make any search query that doesn’t convert a negative keyword, preventing your text ad from appearing when people search for that term. Search queries can also be added as keywords, you can set a match type and bid, allowing you to targeting profitable words more aggressively.
Managing Text Ads
The Keyword Zoom interface shows text ads directly next to the search queries, letting you see whether the copy matches what your prospects are searching for. Text ads can be edited or created directly within the Keyword Zoom interface; changes are pushed live to the engines instantly, in real-time.
Keyword Zoom is integrated directly into the ClickEquations paid search platform, allowing full reporting, editing, optimization and automation of PPC campaigns.
Watch this video to see Keyword Zoom in action: