Campaign Management For Unlimited Clients
With ClickEquations, you can manage all of your clients in our tool. Make any additions, deletions, or changes to your clients’ paid search campaigns without the need to login into different tools.
Add an unlimited number of clients on the ClickEquations platform. Give everyone on your team access to all of your clients or limit access; it’s your choice.
Manage Campaigns Efficiently
Working in ClickEquations to edit your campaigns saves you a lot of time – no more logging in and out and switching back and forth between the various search engine interfaces.
You can make edits to Google, Yahoo, or MSN accounts from within ClickEquations, and your changes are submitted to the engines in real time.
The ClickEquations Manager looks and acts a lot like the Google Adwords Editor.
You simply select the Campaign, Ad Group, or Keyword you want to edit, and make changes using the editing tray at the bottom of the page.
Negative Keyword Support
ClickEquations includes full support for negative keywords. You can view and manage negative keywords at both the Campaign and Ad Group levels.
Negative keyword counts are displayed in the information headers throughout ClickEquations Manager, and the Negatives tab within each Ad Group allows you to view and edit negative keywords. There is also complete bulk-editing support for negative keywords, as described below.
Bulk Editing Capabilities
ClickEquations offers bulk editing capabilities. There are several several ways to quickly add, edit, or move keywords/negatives between Campaigns, Ad Groups, and even Search Engines.
These include the ability to:
- Export keywords/negatives to .CSV format
- Add or edit keywords and options in Excel
- Import new or modified keywords/negatives into ClickEquations Manager
- Type multiple new keywords/negatives
- Paste-in multiple new or modified keywords/negatives
After bulk changes or additions are entered, you preview and approve the final changes. Approved bulk changes are submitted to the search engines immediately.
Powerful Bid Automation
ClickEquations Manager allows you to control all aspects of your campaigns, including keyword bids.
You can manually set or modify bids, or use bid automation to assign bid rules at either the Ad Group or Keyword level.
The bid rules will determine when your bids should be changed, and by how much, based on the business goal and options you specify.
You can even assign one rule to an Ad Group and then over-ride it with a different rule for any keyword(s) within that group. Bid changes are either submitted to the engines automatically each morning, or presented to you as suggestions for your review, modification, or approval.
Check out our Bid management page for more details.