ClickEquations Benefits

We built ClickEquations to make you more efficient and effective in your paid search management.

To do this we focused on:

• - Delivering clarity
• - Improving your productivity
• - Driving better results

Delivering Clarity

It isn’t always easy to know how your PPC campaigns are actually doing, or why. ClickEquations gives you a deeper and more accurate view of your Google, Yahoo, and MSN paid search campaigns than the engines themselves, or any other PPC software.

• ClickEquations Captures More Important Data
  From complete search query reports for every keyword, to SKU-level margin and true ROI reporting, to integrated Impression Share, to our proprietary TrueMetrics — ClickEquations delivers the details search managers want but often can’t easily access
• ClickEquations Provides More Powerful Reporting Capabilities
  ClickEquations includes the most comprehensive operating reports and PPC management dashboards you’ve ever seen — with advanced formatting, informative graphics, and one-button updates so you can tell your story quickly and beautifully.

Improving Productivity

You’ll get your job done more quickly, and the time you spend will have a greater impact on your campaign results.

• Quick-Win Guidance Reports
  Our unique Guidance Reports clearly highlight areas of waste or opportunity within your campaigns. You’ll know exactly where to spend your time and energy to quickly improve results.
• Faster Report Navigation
  Stop spending time hunting for information in disparate interfaces, or manually building custom reports or dashboards for colleagues, managers, or clients. Access over 75 ready-to-use reports or download the new templates from our report sharing website.
• Integrated 3-Engine Editing
  Take action directly within ClickEquations to update your campaigns or keywords on Google, Yahoo, or MSN.
• Advanced Automated Text-Ad Testing
  Find the best copy to improve your click-through rates easily with our unique multivariate testing capability. Enter three possible versions of your ad headline, line 1, and line 2, and we’ll automatically conduct a multivariate test and deliver the winning recipe based on either CTR or conversion rate.

Driving Results

With a clear view into your campaigns, and the efficient use of your valuable time, plus great insights and automation from ClickEquations, you can make an incredible impact on your campaigns. Here are just a few examples:

• Lower Cost-Per-Click
  Drive your quality-score up and your CPC down with better ad-copy that delivers higher click-through rates. And apply bid-automation algorithms to ensure that you’re paying only what each keyword is worth to you.
• Higher Traffic Volumes
  See exactly how many clicks and how much revenue you’re losing to missed impressions and missed clicks, and see where you can make changes to drive incremental volume and revenue.
• Better Returns
  With a direct view into the profit of each campaign, ad-group and keyword (instead of just the return on ad spend) you can make much better decisions about where to invest and where to cut back in your campaigns.
• Save Money
  Use Search Query reporting to add negative keywords and tune your match-type settings to reduce wasteful spending on non-productive keywords.

Next Steps

• Request a Demo
  You can be up-and-running with ClickEquations in just a few days.  Request a demo to see ClickEquations in action.
• Contact Us
  Are you ready to start with ClickEquations?  Call us at 866-360-0220, email sales@clickequations.com or request a call back.

More Information:

• ClickEquations Overview
• ClickEquations Analyst
• ClickEquations Features
• ClickEquations Tour