March 2010 Release Notes
This release delivers new and enhanced features that make ClickEquations even more powerful and efficient.
We’ve particularly improved the way ClickEquations helps you find and take action on risks and opportunities within your account. The new features in this release are:
- New Home Tab
- New Universal Navigation in Manager
- Change Bid by %
- Google Adwords Geo Targeting Support
- Expanded Filtering with Named/Saved Filters
- New One-Click Segmentation
- Built-in Intelligent Best Practices
The ClickEquations Dashboard has been moved to a new Home tab, making it faster and easier to navigate between Reports and the ClickEquations Manager. The Dashboard now includes a summary of alerts generated by Best Practices. This lets you quickly see how many issues are pending in your accounts, and navigate directly to the effected campaigns, keywords, or text ads.
The navigation structure of ClickEquations Manager now works more like it does in the Reports Tab, allowing you to see all campaigns, ad groups, keywords, or text ads within an account or any subset of the account on a single screen. Previously in Manager all navigation was hierarchical, requiring you to pick a single campaign to see ad groups, and a single ad group to see keywords, and so on.
This new flexibility allows you to more quickly navigate your account, review element performance easily, and make changes to multiple items from different parts of your account. When combined with the expanded filtering capabilities and one-click segments this feature offers a significant boost to your productivity.
The Edit Keyword palette now enables you to make bid changes based on a % of the prior Max CPC. This is particularly useful in when used with Universal Navigation, Custom Filters, or One-Click Segments because you can choose a large set of keywords and raise or lower their bids by a selected percentage all at once.
ClickEquations now includes support for Google AdWords Geo-targeting.
You can assign or modify any campaign by country, region, metropolitan area or city.
The custom filtering abilities in ClickEquations Manager have been greatly expanded, making it easier than ever to find specific campaign, account, keyword or text ad sets based on any structural or performance characteristics.
Custom filters can contain:
- Multiple Structural Attributes: Up to 10 attributes (such as campaign or ad group name, CPC amount, budget, URL, etc.).
- Multiple Performance Results: Up to 10 results (such as revenue, conversion rate, quality score, etc.)
- Any Status Attributes: Any relevant statuses (such as paused, disapproved, etc.)
- Date Modified Filter: See only elements that have been modified in a defined time period, so you can check the results of your work or that of others.
Any custom filter can work across your entire account – they’re smart enough to apply relevant attributes and ignore others.
You can name and save any custom filter, for quick access anytime. Custom named filters are listed in the new Filters and Views menu for instant access.
Huge keyword lists are nothing new in paid search. But all keywords are not created equal, so why does your paid search management tool treat them all equally?
ClickEquations new One-Click Segmentation features make it easy to quickly see and modify the most important keywords in your account. This allows you to better prioritize your time to maximize your impact on profitability.
There are three new one-click segments: Brand Keywords, Head Keywords, and Search/Content.
- The Brand Keywords segment shows only those keywords related to your brand. Brand keywords typically perform very differently than non-brand keywords, with higher CTRs, lower CPCs, and greater profitability. ClickEquations now allows you to quickly specify and define your brand keyword list, and then segment on Brand-only keywords with a single click.
- The Head Keywords segment allows you to isolate the top revenue, click or impression driving keywords in your account. Typically less than 5% of account keywords deliver the vast majority of the activity in PPC accounts. With the new one-click segmentation you can quickly isolate and then focus on these keywords to better align your time you’re your costs and revenues. ClickEquations automatically creates these segments based on user-configurable options.
- Search vs Content Network segments – Easily remove all Content Network keywords from any view with one-click, or remove all Search Network keywords to focus purely on the Content Network. These two channels have very different needs and performance characteristics, and now ClickEquations makes it easy to separate them and focus on each of them independently.
Best Practices are built-in, yet customizable, business rules that monitor your accounts to help optimize your campaigns, keywords, and text ads.
There are over a dozen built-in Best Practice filters that constantly monitor for common errors and opportunities. You can build over a hundred custom versions of these Best Practices using configurable parameters to selectively monitor campaigns or ad groups for problems or opportunities in your account, and help take the proper corrective action.
Best Practices help with events such as low quality scores, low impression share, too many broad match keywords, underperforming text-ads, budget limits, extra-ordinary bounce rates, and more. By automatically monitoring for a range of risks and opportunities in your account, they help ensure your success, making sure that many important tasks are complete, even those that are sometimes difficult to keep track of in large and rapidly changing accounts.
Best Practices deliver alerts for these issues within the ClickEquations Manager, where you can easily review problems, get corrective suggestions, and take immediate action.
These built-in Best Practices turn ClickEquations from a powerful tool into an intelligent advisor, constantly watching over your account and making wise suggestions (because you customized them) to ensure that every element in your account is performing as you wish or expect.
It also makes it a lot easier to prioritize your work with new on-screen work list based on the Best Practices you’ve configured. You can now work through the tough job of managing large paid search accounts with more clarity and more confidence while delivering even better results.