July 2009 Release Notes
This release continues to expand the range and power of ClickEquations paid search management and reporting features for high volume advertisers and agencies.
- Enhanced Dashboard
- International Support
- Multi-Account Support
- Bid Rule Extensions
- ClickEquations Analyst Templates
- Expanded Account Management & Editing
- Increased Content Network Support
- Enhanced Bulk Editing
- New Metrics
The ClickEquations dashboard has been enhanced with performance data, and new charts & graphs.
- Performance Metrics – The new account summary table shows 9 key metrics (cost, revenue, etc.) for each account in each engine, and now offers a roll-up of these metrics for all accounts.
- Charts & Graphs – Six new performance graphs are available on the Dashboard, showing Revenue Trends, Profit Trend, ROAS/ROI Trends, Average Order Values Trends, Click-Through & Cost Per Click Trends, and Conversion Rate Trends. Users may graph any single account or the roll-up totals of all current accounts.
- Calendar Control - Both the account summary table and the charts and graphs can show any user defined date range.
- ‘What’s Changed’ Reports – A popular ClickEquations Analyst report has moved into the web application, letting you see which campaigns or keywords are improving or decreasing in revenue over the prior period.
ClickEquations can now be configured for international users, supporting both currencies and dates/numbers (but not local languages) in the reporting and management interfaces.
The currency must be defined when the account is created and cannot be changed. Support includes any North American, Central American, South American, European and Australasian currency and date/number formatting system.
You can now have multiple accounts from any search engine assigned to a single ClickEquations Client. You can, for example, have 3 different Google accounts plus 5 Yahoo accounts and 7 MSN accounts all managed and reported within a single ClickEquations client account.
Each engine account can be given a customized name, and appears in ClickEquations navigation, making it easy to switch accounts while in viewing Reports or editing in Manager.
Several enhancements have been made to the Bid Rule options:
- Attribution – You can now specify which revenue attribution model any bid rule uses to review data when making algorithmic bid calculations. The choices are First Click, Last Click, Linear, and Weighted.
Note: Your current Attribution Setting will become the default for all existing bid rules in your account as of the day of this release. Please review each Bid Rule after this release to make any necessary changes.
- Lookback Period – You can now set the Lookback Period for any bid rule to any user defined number of days or clicks. This option defines how much historical data the rule will consider when applying the associated algorithm.
- Retest Period – You can now set the Retest Period for any bid rule to any number of days. This option defines how long the rule waits to recalculate bids based on the associated algorithm after an algorithmically defined change has been made.
- Bid Rule Information – A small ‘info’ icon now appears in the palette where you assign Bid Rules, and clicking on this icon will show you the specifications of the chosen Bid Rule.
- Bid Manager Data Management – In the Bid Manager, Bid Rule suggestions will automatically be deleted after 14 days, and items in the Bid Rule History will automatically be deleted after 45 days.
All ClickEquations Analyst Dashboards and Reports have been enhanced, and a number of new reports are now included:
- All Engines Dashboard – A detailed performance dashboard showing aggregated results for all search engines and for each individual search engine. Week over Week performance trends are noted, and key performance metrics are graphed.
- Keywords By Engine – Shows top performing keywords in each search engine, allows you to quickly compare how individual keywords are performing across the search engines. This frequently shows opportunities to add keywords to engines to expand traffic and revenue.
- Keywords By Query Count – Shows how many different search queries where matched to each keyword, making it easy to see where you should expand keywords and add new match type coverage.
- New Campaigns and Ad Groups – You can now create new Campaigns and Ad Groups from within ClickEquations Manager. The ‘Add’ button now appears at each level, when enables you to name and set options for new the new Campaign or Ad Group. New Campaigns or Ad Groups are created in real-time in Google, Yahoo, or MSN.
- Dynamic Keyword Insertion – You can now use Dynamic Keyword Insertion (DKI) in text ad copy in your Google campaigns. The DKI text will not be counted against the character limits in the Text Ad Palette.
- Edit Multiple Ad Groups at Once – You can now select any number of Ad Groups in a Campaign and apply Bid Rules or make Max Bid changes to all selected Ad Groups.
- New Network Setting – You can now define or edit the Search and/or Content Network(s) for your Campaigns and Ad Groups.
- Expanded Bid Controls for Content Network – ClickEquations now supports separate Content Network Bid settings at the Ad Group Level in all engines.
- Text Ad Bulk Editing – You can choose to export Text Ads for single Ad Group, or the entire Campaign or Account.
- Easier Bulk Keyword Export – You can now export all Keywords in any Ad Group, Campaign, or an entire Engine account. By exporting keywords at the Campaign or Engine level, it is easier to perform bulk edits in Excel. This can be used to make additions or changes, or move keywords from one Ad Group to another, or clone Ad Groups from one Engine to another.
Two new metrics are now visible in the ClickEquations Reports and ClickEquations Analyst. You can now see the Country Name in the Geo reports, and we’ve added the CPA (Cost Per Acquisition) metric in the Text Ad reports.