ClickEquations - Overview
ClickEquations is an advanced paid search management platform that offers search professionals deep insights into account performance and the ability to save time while improving results.
We designed it based on our years of experience managing large PPC accounts like Comcast, Forbes, Liz Claiborne, Office Max and Nautica.
It includes everything you need to quickly monitor your campaigns, provides recommendations on ways you can save money or improve returns, and delivers the best management dashboards you’ve ever seen.
ClickEquations offers specific benefits to save you time and drive better results.
.
ClickEquations Analyst
A powerful Excel plug-in
- Access 100% of your PPC data live within Excel
- Create custom dashboards and update them with one click
- Download new shared operating or management reports from our website
You get rich insights into the performance of your search campaigns, and power tools for driving better results:
- Full search query reporting
See what the searcher typed and the keyword the engine matched it to for nearly every click - True ROI reporting
Find out how much profit you’re actually making on each keyword or ad-group based on sku-level margins - Full Campaign Editing
Easily modify keywords, ad-groups, or campaigns for any search engine - Intelligent ‘quick-win’ recommendations
Tell you exactly where you have opportunity to improve your results - Impressive Management Dashboards
Complete weekly or monthly views easily updated with a single click
Innovative ClickEquations features you won’t find elsewhere:
- Metrics
Visibility into formerly hidden or proprietary metrics like Impression Share, ClickShare, ClickVariance, and more - Bid Management
Three bid algorithms, including one created at The Wharton School - Testing
Multivariate Text-Ad creative testing tool - find the best copy for your ad based on either click-through or conversion rate - Template Sharing
Entry into a community of search professionals sharing custom report and dashboard templates
Next Step:
- Get A Free 30-Day Trial of ClickEquations
Sign-up today and you can be up-and-running with ClickEquations in just a few days. There are no long-term contracts, and your first 30-days are free.Yes, Sign Me Up.


See how ClickEquations can save you time and improve your PPC results.






