Up Close With Google Quality Score

Craig Danuloff was a guest on a panel of expert at “Up Close with Google Quality Score” at SMX West 2009.

Video Contents

In his piece of the presentation, Craig shares:

• An overview of the role Quality Score plays for search advertisers
• A summary of how Impression Share lets you see the cost of poor Quality Score
• Some statistical analysis of Quality Score we’ve done using ClickEquations Analyst

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