ClickEquations Blog
A Weblog on Paid Search Marketing, Search Analytics, and Online Marketing
Paid Search Pros Video: Avinash’s Favorite PPC Analytics Tips
It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says.
Earlier this year, Craig had a chance to sit down with Avinash, Author of Web Analytics An Hour A Day, to get his tips for actionable paid search analysis and reporting.
Watch our first Paid Search Pros Video to learn:
- Why the “What’s Changed?” report is so actionable
- How to more effectively measure the Long Tail of search
- Avinash’s favorite ppc analytics tips
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For more advanced ppc tips, sign up for our upcoming webinar, “Master Search Queries to Save Money and Increase Conversions” on Thursday 7/16 and subscribe to our email newsletter.
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