• Playing with news “delta” functions in clickequations Analyst. Now easy to see what’s different that before. #
• Pondering the impact of organic search data in a PPC keyword-focused application. #
• The Long Tail In Music is mostly dragging on the floor. http://bit.ly/b3tk And they don’t have to contend with ‘broad match’. #
• In Search there is a long tail - so says Hitwise http://bit.ly/BA0d. How do you manage the head vs mid vs tail in your #ppc campaigns? #

• Join us for ClickEquations Webinar, demo, with Q&A Tuesday 1pm EST - http://bit.ly/3owBUB #
• Just saw the tv-news crawl used for contextual advertising. Selling ‘commemorative’ bats during the Phillies Parade. Bet this use grows. #
• Imagine if Google bought the crawl on tv shows and sold the space on pay-per-call or click-to-URL. Suck to watch, but more inventory! #

• Is it possible that only 50% of paid search marketers know about Google’s Impression Share? After a few weeks at trade shows, I think so. #
• #ericpeterson - thanks for stopping by for a clickequations demo. glad I didn’t stand you up this time! #
• Question at Emetrics: Can you modify ClickShare to account for high organic rankings on keywords? Answer: No, but great idea! #
• Gary Angel notes difference between tail length and width - more specific vs tangential terms. #
• Interesting stat from traffic.com showing CTR impacting CPC with daily volatility. Wouldn’t have expected quick up/down reactions #
• Mike Grehan #emetrics can go over the basics of search with his deep knowledge and enough true insights to make it compelling. #
• My #PPC Rockstars interview with David Szetela on ClickEquations and High Resolution PPC is live at Webmaster Radio http://bit.ly/4poM1p #
• Playing with new ability in ClickEquations to pull ‘delta’ reports on any field showing those with most/least change. idea: @avinashkaushik #
• Example: Show me the top 100 keywords that made me more money this week than last week. Or top 10 adgroup where my CPC grew the most. #

• Failed attempt to move website and blog off Dreamhost. Sites may be down if you try them - should be back soon and we’ll escape later. #
• On a better note, playing with way out of the box ideas about visualizing and navigating the components of a PPC campaign. #
• What’s the best way to engage the entire emetrics audience in 2-minutes? Goal is to get them to visit the ClickEquations booth. Ideas? #
• I’m going to be on PPC Rockstars with David Szetela on Monday. http://bit.ly/1oJcLm Cool. #ppc #

• If ‘Sarah’ is from Google, this is important insight into Quality Score - http://bit.ly/2i189q #ppc - Such as there are two of them. #
• Google Adwords Search Query Report Reveals exactly 2.51% of our queries over the last 4 days. That’s not a lot. #ppc #
• Should a search query totally unrelated to a Broad Match keyword buy be refundable? If you order soup, you can send back a mistaken salad. #
• First signed ClickEquations client is a whopper! At least we won’t have to quibble about whether we can handle large accounts/websites. #

• Everyone in paid search and online marketing should read and ponder this. Some serious questions. http://bit.ly/4i43BX #
• See the new ClickEquations demo days
  before the website goes live. http://bit.ly/4bknrf #
• Chips & Salsa & Beer - now at booth 115 shop.org #
• Final updates on new ClickEquations.com website now underway. Look for new site sometime this weekend (hopefully!) #

• Another development Sprint done - app features and functions complete. More ‘Charter Clients’ go live next week. Great job dev team! #
• In sprint review-the details of what was done over last three weeks being presented. #
• New sprint starts tomorrow, with good old fashioned heated debate over what features get in next. Reviewing amazing list tonight. Can’t wait #
• TheInsideAngle blog posts a review and comments on ClickEquations. COOL! http://bit.ly/44LLPD #
• Several great demos today with advanced ppc managers. Cool ideas from them on custom excel templates based on truemetrics. #
• Long call today about revenue attribution. Man that is a messy and confusing topic. #

• First pics of new Adwords Quality Score Screens - http://tinyurl.com/6ys3pf Still visible scores! #
• Yesterday’s Webmaster Radio Interview is live: http://tinyurl.com/6kx65p Discussion of better SEM Analytics + the launch of ClickEquations #
• One of the insiders comments publicly on ClickEquations: http://bit.ly/1L8HWp Thoughts from a PPC Pro, Quality Junkie, and Pop-Culture Guru. #
• Deciding how to tackle the hard questions of Revenue Attribution. Lots of answers to the question: “How much revenue from that keyword?” #

• Testing ‘Bid Cap’ algorithm. Nice to get warned when you’re paying too much. #
• Forgot to Tweet on Tuesday, but ClickEquations Free Trial Invitation can now be requested at http://www.clickequations.com. Give it a try! #
• Finally - Simple and Informative graphs of Impression Share metrics. The best secret Adwords numbers get even more useful. #
• ClickEquations becomes Silver Sponsor of emetrics show in DC Oct 20. http://www.emetrics.org/ #
• Just finished great interview with Webmaster Radio on Paid Search strategies and how ClickEquations will help search managers drive profits. #
• Webmaster Radio Interview posted in a few days, will tweet the link when available. #

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