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Tweet Recap: The Past Seven Days from @clickequations (2009-05-29)

Craig Danuloff — Sat, 30 May 2009 00:07:00 +0000

On 3 panels at SMX-Advanced/Seattle, the preso’s are due soon. Work. 2 do. See you at the Quality Score, Match Type, and Text Ad Sessions.
RT @JezChatfield: AdWords Extended Search Query Report Limitations – Google has it backwards. http://bit.ly/dqowV
RT @YahooGuy: Yahoo is looking to buy companies that will allow it to become a bigger player in social networking. http://snipr.com/ikb7m
Why doesn’t Yahoo buy some companies that will make it a bigger player in Search?
Wired article http://bit.ly/cnxwm inspired a new way to visualize #PPC. Off to ClickEquations Analyst to turn sketches into reports.
At CMO roundtable in Wash DC.
Quote from the CMO’s on using social media to fake hype: “it’s shameless, but it works”.
Thanks to Ben Franklin Technology Partners for their continued support! http://is.gd/F8tP -Alex
First CTO of USA lunch talk about moving tech infrastructure, policies, and thinking fwd from COBOL to the cloud. Exciting in many ways
Almost always real time data is really irrelevant. To be of value U should meet 4 pre-requisites: http://tr.im/moCw (via @avinashkaushik)
Same search repeated, very different PPC results every time. Why?

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Tweet Recap: The Past Seven Days from @clickequations (2009-05-22)

Craig Danuloff — Sat, 23 May 2009 00:07:00 +0000

Did You Know? Quality Score is only calculated based on exact matches between queries and keywords, even on your Broad and Phrase KW’s.
No idea who wrote it, but this is a great Quality Score article – http://bit.ly/izLOy Sets the record straight on key issues.
Winners write history. Right now that’s Google (thanks to us) so these guys look lke idiots http://bit.ly/PaQUH I think not entirely.
Completing review of near-final set of expanded ClickEquations Analyst templates. Amazing #ppc analysis. Release to clients soon.
DeTweet: “SEO is about optimizing your website for people using search engines, not search engines!” Shari Thurow #SMX (via @adCenterBlog)
Lots of talk about old business models fighting new Here’s great idea to use new to help old. http://bit.ly/4F73W Of course they won’t.
RT @KISSmetrics: How Google Analytics Tracks ‘Bookmark’ Visits – http://shar.es/1hq4 – via @justincutroni
All PPC Tracking Software does as GA does in last tweet – they treat bookmarks of PPC visits as new PPC visits. Yet another data problem.
RT @InsideAdwords: Managing keywords and the Search Query Report: In this week’s post, we’ll take a deeper.. http://tinyurl.com/q2hnrp
Wolfram|Alpha isn’t sure what to do with your input. (How the math guys say ‘no results found’)
RT @TheDaveCollins: AdWords Editor headed for retirement http://cli.gs/4nHPU8 (PS: I doubt it, but who knows…)
RT @jonathanmendez: wondering what happens to “web” analytics as API traffic becomes biggest piece of the pie?
What do you want to see on the Dashboard of your #PPC tool when you log in everyday?

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Tweet Recap: The Past Seven Days from @clickequations (2009-05-15)

Craig Danuloff — Sat, 16 May 2009 00:07:00 +0000

RT @avinashkaushik: Prepare UR mind to be blown, even if U don’t believe him: Ray Kurzweil, Singularity, 4 Videos http://tr.im/kZqt (22 …
Working on the sequel to last Revenue Attribution Post. http://bit.ly/anvdW There are a lot of dark corners to light up on this one.
Now following lots of great folks met at #mpsis last week. Should have watched the real-time twitter feed more closely….
Revenue Allocation for PPC – The Messy Issues Blog Post – http://bit.ly/TIui9
RT @rimmkaufman: Google PlusBox Performance : Reaction to 6-months of PlusBox performance.. http://tinyurl.com/o2yhhj
WOW (IF TRUE) is this great, right, and over-do: RT @YahooGuy: Google to allow bidding for trade names of competitors. http://bit.ly/egGy4
Hyatt: This is not a ‘Big Welcome’ : http://bit.ly/uf3hm
Pulling into Penn Station NYC. Have 20 min free. Anyone here want to learn how to improve their PPC campaigns?
Per User is the right answer to the @replies debate. Good work @twitter, can’t wait to see it implemented.
The ClickEquations Blog is coming to the Kindle Store. They say 48-72 hours. I love Kindle on iPhone, so there’s 1 subscriber!
(I’m VERY suspicious of this…) RT @anilbatra: Hitwise: Paid Search traffic down 26% http://clop.in/D8CjHM
New Yahoo #PPC Search Query Expand Report – Not Quite Up To Par With Google: http://adjix.com/daq5 (via @Szetela)
http://twitpic.com/55co7 – Our blog now on Amazon for Kindle (but not iPhone)
Good on Google for their new TM policy. Ha to them for claiming it’s about ‘ad quality and user experience’. It’s about $$ but that’s OK!
Great article on role of Position in Bidding and PPC by George from RimmKauffman – http://bit.ly/B3SmV
Client Training Today, 1pm EST – Learn new features like bulk editing, revenue attribution, conv events, etc – http://bit.ly/AM19X
The new #Adwords interface includes a lot more complexity and is often confusing. That’s good for ClickEquations.
Magic Quality Score Snake-Oil. Twitter search ‘Quality Score’ and buy all you want.
RT @dberkowitz: RT @360i On the blog: Google’s New Trademark Policy and Its Impact on Marketers >> http://bit.ly/G0FJP
Besides Google, free speech & common sense, winner from the new TM rule will, unfortunately, be lawyers. All may not win long-term

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Tweet Recap: The Past Seven Days from @clickequations (2009-05-08)

Craig Danuloff — Sat, 09 May 2009 00:07:00 +0000

Using the new May ClickEquations release. It blazes on our production servers. Available to all clients ‘real soon now’.
Our May Release Now Live. http://bit.ly/XjC7Y Bulk Editing, Rev. Allocation Choices, New Bidding Options. More.
Off to Pheonix to Shop.org – Long day on the plane – Tell me if I miss anything.
(via @szetela) Watch out: Yahoo is being more liberal with their Advanced Match #sem – http://is.gd/wGD8
New post: Do dynamic page titles help Quality Score? – http://is.gd/wVnZ #ppc #
Writing a post about paid search revenue allocation, that is turning out waaay too long. Very complicated issue. #
http://twitpic.com/4nwg4 – Morning at Shop.org in AZ
The hot weather tour continues in FL for search insider summit. Stickier heat than AZ already. #
At SearchInsiderSummit, listening to @Zappos talk about importance of weighted revenue attribution.
Attribution is a 5 year problem. Start with paid search, then expand out. Speaker comment at #mpsis

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Tweet Recap: The Past Seven Days from @clickequations (2009-05-01)

Craig Danuloff — Sat, 02 May 2009 00:07:00 +0000

http://twitpic.com/3zvyj – Advertising overload at minor league baseball
There is not an inch of this Coca Cola minor league ball park not covered in ads. There was a sponsor for the National Anthem – really.
Every time someone tweets or blogs bad #PPC advice, Google makes more money. Talk about a cash-flow machine…
My first article for SearchEngineLand should be posted today. Guess the topic?
Quality Score eBook Preview Chapter 5 now Live – http://bit.ly/T5TZu – What the heck does QS do anyway?
How come somebody I’ve un-followed can still send me DM tweet spam? #
I LOVE both these guys, but really – a $500 book cover print? – RT @gapingvoid: @SethGodin – secret, evil plan http://tinyurl.com/hughseth
http://twitpic.com/47kr8 – Briefing at Forrester this morning in Boston.
ClickEquations Upgrade This Weekend – Some great and highly requested new features – Watch this space and our blog on Monday.
ClickEquations Clients Only – Request to Follow @CQstatus for client-only ‘private’ channel of important announcements.
It makes no sense to manage #ppc campaigns on last-click revenue allocation. It’s like giving all sales commission to the cashier.

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Tweet Recap: The Past Seven Days from @clickequations (2009-04-24)

Craig Danuloff — Sat, 25 Apr 2009 00:07:00 +0000

I made a terrible decision. I’m writing a book on Quality Score. http://bit.ly/A8qaa Serialized on the blog as we go.
Quality Score in High Resolution – The Preface – http://bit.ly/1a5HHN
RT @avinashkaushik: Podcast: Orgasmic digital marketing. Analytics. Social M. +More Site: http://tr.im/jfjh D’load: http://tr.im/jfjH
Quality Score in High Resolution – Intro Chapter of eBook – http://bit.ly/17a1fS #adwords #search
RT @wilreynolds: Idea on using #ppc to test terms for use in PPC – http://cli.gs/RzZVnY (Interesting idea, in moderation)
Quality Score ebook – Chapter 3 preview now live – http://bit.ly/1OfzBf – a fisk of Google’s own words.
RT @avinashkaushik: U R measuring Conversion Rate wrong. Here’s a “radical” idea to compute ur actual “opportunity pie”: http://tr.im/jmeh
Online Marketing Made Easy. Seriously? http://bit.ly/y6Et1. Any marketing that is easy is ineffective, or soon will be.
RT @JordanLeonard: Updates to Google AdWords conversion metrics — http://tinyurl.com/dypbl2
RT @avinashkaushik: Google Analytics API is here! http://tr.im/jmmb (Can’t wait for the new improved iPhone Apps)
What match type matches my name to a ‘Used Chevy Trucks’ ad? (Vanity Testing the new Google.me thingy)
Why Quality Score Exists – http://bit.ly/7QvTQ – Chapter 4 pt1 in the eBook serialization. Nobody has any comments?
RT @TheGrok: Google adds SERP rank to referral URLs http://tinyurl.com/ced3ur (This is HUGE and one I’ve requested for years. Yeah!) #
So Google: When we gonna get an actual position parameter in the #ppc referrer like you now provide for SEO? We need it too!!!
The Quality Score number Google reports to you is not the same Quality Score number they use internally. http://bit.ly/XNDgW Confused yet?
My last tweet means that our ‘Economics of QS’ post is um, ‘er, wrong. http://bit.ly/yXH24 Directionally right but not literally/mathy true
Warning: Tricks: DT @CBSSYS: Want to get High Quality Score for your Google Adword program. There are some tricks for this.
Google says: landing page is not a factor in calculating ad position (via Quality Score). http://bit.ly/lwOeN Limits LP tricks for QS huh?
Quality Score eBook Preview Continues – Chapter 4 part 2. http://bit.ly/CPaSx #
I read this as meaning LP is a factor when QS is used to calculate price, but not rank. Consistent with other Google statements.
Google used the word ‘relevance’ like airlines use ‘security’. Doesn’t make it true but you can’t argue. #AdWords

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Tweet Recap: The Past Seven Days from @clickequations (2009-04-17)

Craig Danuloff — Sat, 18 Apr 2009 00:07:00 +0000

Dave Winer is fascinating. http://bit.ly/Mw4V0 Man that guy can think & write. Doesn’t mean he’s perfect BTW. But we all owe him.
A smart view of Google and the role it plays on the ‘net. http://bit.ly/olPlr
Step One is important RT @ravindra1982: How To Get 10/10 AdWords Quality Score http://bit.ly/DaGg
RT @richardlaksana: Yahoo! Search Marketing Blog » Know the (Quality) Score # http://bit.ly/CaQxb
Silly Quality Score Tweet of the Day: DT @gbutton: Any of you bloggers out there want to trade some links? Go go Google quality score!
RT @SEOSEM: Dear MSN, now you tell me there is a “subjective” quality score for my PPC campaigns? holy crap, you must be kidding me!!
Let’s be honest: Quality Score is euphemism for ‘Yield Management Index’ – tells engine how much money they’ll make off keyword.
Anyone asking about Facebook or Twitter killing Google has never been on Facebook, Twitter, or Google. Or they’re a journo link-bait moron.
How can a small (in broad terms) PPC Agency report macro trends with a straight face? http://bit.ly/1SLTk And real news sites run ‘em?
Van engulfed in flames is unusual thing to see on way to work.
ClickEquations and CQ Analyst reporting performance, already fast, turbo-charged next release. It’s fun playing at new speeds.
RT @jonathanmendez: Truer now than it was a year ago: Platforms, Applications & the Future of Digital Marketing http://bit.ly/8Yk03
Completing first analysis of impact of various revenue allocation models on ppc keywords – feature in our next release.
RT @rimmkaufman: Paid Search Buying Cycle: More scratchings on the so called PPC buying cycle. http://tinyurl.com/dabhjf
#PPC ppl should think about keywords more like SEO ppl. Aim specific not broad. Think user desires not biz concepts
I vote for a 2 tweets/hour limit per person. Like the 140 constraint it would force selectivity and brevity.
Unlimited DM’s BTW – I’d want to encourage those! Shift all these single target tweets onto the back channel.
Anyone want to buy a boatload of omniture wa pages cheap? DM me.
Vastly overstates landing page issues. DT @adwords4gurus: Some facts about AdWords quality score: http://tinyurl.com/d284rw
RT @ajkohn Solid write up of Quality Score Facts http://tinyurl.com/cpn5lv and http://tinyurl.com/cngmgs
Another bad advice contest may be needed: DT @adwords4gurus: Powerful AdWords bidding strategies: http://bit.ly/2c1Wot
impressed by Google’s results – http://bit.ly/4zzJ3q – in horrible Q1 economy rev down just 3% vs holiday quarter. G2BG (Good to be Google)
New Post: What SEO’s can teach you about choosing keywords for #PPC. http://bit.ly/D7FcX
RT@perrymarshall Vid shows $$ impact of quality score http://bit.ly/G8tPb – This Explains Why: http://bit.ly/yXH24
Thinking of spending a few hundred $ on some affiliate-hype-meister #adwords ‘systems & ebooks’ to then praise or savage. Good idea?
RT @lmMatto: The Pirate Bay guys got a year in jail plus they have to pay out $3.6 million. Its been a bad week for pirates.
Good QS Article: RT @Hakicoma: RT @lorenbaker: Demystifying Quality Score & the Click Thru Rate Factor http://tinyurl.com/cmolwu
RE: last RT: More on finding your Quality Score Average – http://bit.ly/2omh5b – and Video on QS Distributions http://bit.ly/DghVA

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Tweet Recap: The Past Seven Days from @clickequations (2009-04-10)

Craig Danuloff — Sat, 11 Apr 2009 00:07:00 +0000

Ready to be responsible (legally & financially) for what others say about you? http://bit.ly/FEtOV Yikes!
The ‘High Resolution PPC’ ebook I’ve been working on has turned into a full book – wrestling with what to do about that…
RT @immeria: The more I work on #WASP the more I find how incredibly complex it is to do good #wa implementations!
Need a quote about being under-powered. Something like bringing knife to a gun fight. Anybody got a good one?
DeTweet @SalasWebMktg: Effective paid search ad copy includes the keyword in the title AND description. Maximize that quality score!
If you design web pages or software interfaces, http://www.balsamiq.com/ is your new best friend.
Quality Score is PageRank for #PPC people. Correspondingly the BS about it just won’t quit.
#Twitter is CB Radio 30 years later. Fun ’till everybody got one. Then signal/noise ratio went the wrong direction. Same here I fear.
RT @youcalc: razor sharp post by @avinashkaushik “you’ll never think of Paid Search the same way!” http://bit.ly/11jGiD
RT @rimmkaufman:Affiliate Death Blow? Amazon Fires a Shot across the bow: Amazon bars affiliates from PPC adver.. http://tinyurl.com/cajcgc
An #Affiliate is a partner, and partners need to add value or there’s no point. How do affiliates doing #PPC for Amazon add value?
RT @seomasterlist: from (@andrew_goodman) Getting Core Paid Search Analytics Right (Part 1) http://tinyurl.com/cegm5c
#ppc must read: http://bit.ly/11jGiD A court ruling so stupid it could be a new law from congress. Am I allowed to type the word ‘congress’?
Quality Score Question: Are we graded on a curve? Does someone have a 10 for every keyword (given query and geo etc)?
Is it bad when an article makes you want to puke? Geez is this Low Res. DT Quality Score 101, http://cli.gs/hd3gv5
Clients – Excel Plug-in Training (ClickEquations Analyst) this Thurs 1pm. Register here: http://bit.ly/2UYXGy
To increase Quality Score, use the letter ‘Q’ often in ads and landing pages. Sorry, just realized it was Tweet Bad QS Advice Day’. #
We have another contestant: DT @ronnypassarge: 8 Steps To Improve Your Quality Score | YellowSEO – Search Engine … http://bit.ly/K8H07
‘Nother. Judging Gonna Be Tough: RT @littlegingerkid: Should Google start counting RT’s towards a site’s quality score? http://rurl.org/1h8n
ClickEquations Analyst training webinar beginning now. If you signed up, come on in….
New #Google #Adwords Match Type – Include Match – http://bit.ly/12STs – It’s about time.

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Tweet Recap: The Past Seven Days from @clickequations (2009-04-03)

Craig Danuloff — Sat, 04 Apr 2009 00:07:00 +0000

Why does Yahoo still have only two levels of Match Type? Why do they not label them Broad and Exact?
Hint for @Yahoo – Clone Adwords. We’ll spend more money on your platform if you make it easier to. We spend less because you don’t.
Happy 10th ClueTrain Manifesto – – http://bit.ly/p6Lpo – THE must read #marketing book for our times. New Edition Coming!
RT @SmBizGuru: Listen to the replay of 1-hr @szetela interview. #PPC fundamentals and tips: http://bit.ly/8NP8L. #
What did you used to do with the time you now spend on twitter?
RT @Szetela: My slides for the Black Hat PPC session at SES NY last week: http://bit.ly/nfgJO
Want to grow your company? Follow and listen to this guy: RT @joshk: Yogi Berra’s rules for startups – http://bit.ly/ix6c
I wish people used DM more. Replies that are only meant for and of value to one person seem to be overwhelming the twit-sphere. IMHO
RT @Szetela: Hear the outrageous #sesny Drunken PPC Rockstars Roundtable, live last week from SchmoozeFest: http://bit.ly/gvi6P
RT @bgtheory: In US w/ #AdWords you can use any KW you desire. If TM holder files exception, then no KW in ad copy http://cli.gs/AuASV5
RT (with strong agreement) @andrew_goodman: Rant: How Guy Kawasaki is Singlehandedly Ruining Twitter http://osakazuki.com/guy-sucks
Retweeting @Szetela: New Tool in #AdWords That Tells You Which Keywords Are Inactive” http://adjix.com/nw95
In Boston tomorrow, anyone want to get together? Will buy lunch for any $1MM PPC advertisers
I’m thinking of tackling bidding, deep and wide, in the next blog post series. What do you think?
Very glad we’ve embarrassed google into displaying all search queries – welcome, seriously.
RT @bgtheory: How important is the landing page to #AdWords quality score? http://cli.gs/0rnPeP
I’ve said it before. Microsoft needs to take their own Start.com domain and make it their search engine name & URL. Then spend $100MM
DeTweet: A Quality Score Article to ignore – http://bit.ly/sVS3 – “One common mistake is to assume that a lower CTR means a lower QS” OMG!
ClickEquations Client Training Webinar – Tomorrow 1pm EST – Sign Up http://bit.ly/gad40 – Bonus: preview upcoming new functionality.
RT @nskislak: Just finished creating a HUGE #SEM for a local Michigan concrete company
RT @PPCPROZ: Inactive KeyWords are Alive and Well… http://bit.ly/C2AaE
A rumor with both Google and Twitter in it. The cosmos may implode…
RT @bgtheory: Broad Match KW’s Are Not Converting Higher than Exact Match KW’s: http://cli.gs/8zS05L (CQ MT Report http://bit.ly/ifgg) #
Can someone please build a ‘tweet while sleeping’ dream summarizer for @Szetela ?

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Tweet Recap: The Past Seven Days from @clickequations (2009-03-27)

Craig Danuloff — Sat, 28 Mar 2009 00:07:00 +0000

I like this. http://bit.ly/qV2q8 Testing has it’s place, but ‘wisdom of crowds’ isn’t universally better than expertise or even opinion.
Do people believe these eye tracking studies? http://bit.ly/17Qxif Really? I just can’t take them seriously. Interesting but only slightly.
DT @nvi: Post on PPC cannibalization: http://tinyurl.com/c3lz3y (too simplistic analysis & ‘prove-my-point’ example data)
RT @PPCPROZ: You can’t opt out of Yahoo’s PPC search partners – that really sucks, as there are endless yahoo “search partners”
Tip for Kindle Book Authors – Forced justification sucks at that line length. Makes a mess of your spacing which makes reading hard.
RT @SEMOE: New Post: I Am A PPC Farmer | Paid Search Gardening Tips http://budurl.com/mhz8
#Adwords First Page Minimum Bid – New Blog Post (Pt. 1 of 2) http://bit.ly/RZ68T (Visit ClickEquations at SES #328 Adv.)
RT @duanebrown @GuyKawasaki had a lame keynote at #SES about spamming twitter – major bummer. (Sounds like another nail in the coffin)
Heard from #SES that the ClickEquations booth was packed today with great advertisers and agencies. Thanks to everyone who stopped by.
I’ve submitted the DeTweet (http://bit.ly/p5bLI) to the Urban Dictionary (awaiting editorial approval). @TinaFey made me think of it.
RT @TheGrok: Matthew David Eisenberg was born at 11:32pm thanks for the well wishes everyone is fine
RT @bgtheory: How to benchmark your keyword’s quality scores against the competition http://cli.gs/pm3uWZ
Post on #Adwords Min First Page Bid (#2 in a series) http://bit.ly/vueH4 – Do you really need to bid that high?. #PPC #Search #SES #
RT @Szetela: Google Testing Increased #AdWords Character Limits: http://adjix.com/jzgq
RT @philyeh: “The geeks got money” -Local comic book store owner, when I asked how the economy is affecting him (funny)
#Adwords Quality Score Changes Revealed – New Post http://bit.ly/8MXee – New ClickEquations Analyst Report #ppc
We’ve had the new #Adwords interface for a few months. Didn’t know it was so rare…
Realizing #Marketing is now a science – http://bit.ly/v6S66 (References our QS Economic post) #search
RT @bgtheory: #PPC There is Not a Magic Number for How Many Keywords Should be in an Ad Group: http://cli.gs/sgQ60P (YES, Exactly right)
RE: @bgtheory post on ‘KW Magic Numbers’ http://cli.gs/sgQ60P – old favorite ‘it’s an ad-group not a keyword group’ http://bit.ly/WGoW
Missed us at #ses? ClickEquations Intro to PPC Platform Webinar – Tues 31st, 1pm EST – Reg Now: http://bit.ly/3AVbXA
RT @joshk: This tweet was written by my ghost tweeter – http://bit.ly/3Jz6uD (Boy does this suck, inauthentic tweets – yuk)
Ghosted tweets should always end with initials of Ghost to denote ‘not advertised author’. So if this was a ghost post -JP

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Tweet Recap: The Past Seven Days from @clickequations (2009-03-20)

Craig Danuloff — Sat, 21 Mar 2009 00:07:00 +0000

Didn’t the Microsoft Analytics suck anyway? Hasn’t every MS search thing sucked? (except some lab tools) ‘Til they buy Yahoo, who cares?
Rest of the day working on my ebook ‘High Resolution PPC’ – Need to finish this dang thing! Twitter, please leave me alone for a while…
RT @PPCPROZ: RT @MartinAssmann: A lot of favicons in Google AdWords Ads. A result of todays maintenance? http://twitpic.com/23l0d
Another ‘I’ve got the secrets’ scam, but have to admire his ability to write hype-driven copy devoid of content. http://bit.ly/3PRlGU
RT @dberkowitz: hot tip: David Meerman Scott’s ew book World Wide Rave is free on Kindle, iPhone through Tues http://bit.ly/2368d3 #
How about a @wefollow widget/service that automatically follows anyone who self-selects into a certain tag group?
Watching the FutureNow OnTarget Video. http://bit.ly/2vRoF2
Editing a Quality Score article for the spring issue of Electronic Retailer magazine.
3 hours left to enter. #PPC advertisers, drawing tomorrow for free year of ClickEquations. http://bit.ly/uaAek
The process of choosing our winner has begun.
Contest Winner Selected via two stage process. First, each person at ClickEquations chose a number within the range of our follower count.
Then these randomly chosen numbers were placed in a hat, shaken profusely, and our CEO @LucindaDH picked the winner. Announce tomorrow AM.
Thanks to everyone who now follows us, we’ll cool the promo’s and get to hard core #PPC tweets for a while.
Just did a live guest shot on #ppcrockstars while driving to little league practice. Go listen live.
DeTweet @thegoogleguy: reduced bounce rate = better QS! (There has been no official suggestion that bounce rate is a QS Factor) Pure Rumor.
‘if it bothers you you’re a moron’ -Jackie Mason ends the debate about offensive speach.
Disabling FaceBook Connect on Disques blog comments because it obscures every referring URL in WordPress.
ClickEquations Contest Winner is @george_revutsky of ROI Works wins a free year of our #ppc management platform. http://bit.ly/QQrJt
RT @searchbeest: Why in God’s name are keywords case sensitive in Adwords Editor?
RT @szetela: The Importance of the Display URLs in #PPC Ads: http://bit.ly/mp5kc
iPhone SW 3.0 looks awesome. Bet there is a new iPhone model or 2 by the time it hits in June. Can’t wait.
RT @adCenterBlog: New Post: adCenter Announces New Conversion Tracking Options http://tinyurl.com/cc3nrd
Search is often amazing. But search often still sucks. Still, it seems funny for Microsoft to be pointing this out. http://bit.ly/10J8j
Point clarified in the new QS google video , if your ad is right above mine, my MaxCPC is your ActualCPC.. Hadn’t realized that.
So failed attempts to get TOP rather than SIDE position, by raising CPC can cost competitors money, possibly not you. Complexities abound.
DeTweet’ing My Own Tweets – Letting the Google QS Video sink in for a few days and I twisted it around. My earlier tweets plain wrong.
Going to really dive into it and write a big blog post – better place for such an important point. Thanks @JezChatfield for correction.
Mr. Watson – Come Here. I Need You. http://bit.ly/TuGxj Alright, not that huge but I think I figured out something helpful. Details soon.
RT @prebynski: Kevin Lee’s “The Truth About Pay-Per-Click” @ http://tinyurl.com/clrjnk #ppc #pay-per-click (Just bought Kindle Edition!)
Quality Score Economics Revealed: New blog post details how QS raises or lowers your CPC. http://bit.ly/yXH24
Bad news: Newark airport. Good news: Destination Steamboat CO
ClickEquations booth, demos, & team will be at SES NY without me – stop by say hi.

Get our Tweets in real-time! Follow us @clickequations.

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Twitter Follower Wins Free Year of ClickEquations PPC Platform

Craig Danuloff — Tue, 17 Mar 2009 16:17:01 +0000

About three weeks ago we announced a contest to attract new Twitter followers, offering a free year of ClickEquations (full details here) to a randomly selected person or company who was following @clickequations as of 3/15/09.

Yesterday the selection was made, and we’re please to announce that the winner is George Revutsky of ROI Works in San Francisco. On twitter you can find him @george_revutsky.

As our winner, George will be able to use ClickEquations Paid Search Platform for a full year, for his house account or one of his clients, without charge for up to $1MM per month in paid search spend.

Thanks To All Our Followers

We appreciate everyone who has joined us, and follows us @clickequations, and hope that our tweets continue to be a helpful part of life in the world of paid search.

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Tweet Recap: The Past Seven Days from @clickequations (2009-03-13)

Craig Danuloff — Sat, 14 Mar 2009 00:07:00 +0000

Last Two Days – Win Free ClickEquations PPC Platform For 1 year — just by following @clickequations on Twitter.

Do It Now!

There is a free lunch. Monday 3/9 in SF, CA – We’re buying for any of our followers that would like to join us. DM for details.
? from my 8/yo: Dad, doesn’t everyone who makes a website *kinda* work for Google?
DT @ppcmaster: Exposing click fraud – http://tinyurl.com/ar8cg9 #ppc (Thanks for that article from July 2004)
What do you call ClickFraud Fraud? (Generally I think you call it the anti-ClickFraud industry)
New Post: A proposal for next gen #Affiliate Marketing http://bit.ly/enAdW (Or ‘how to get most spam and gunk off the internet’).
Heading to visit with @avinashkaushik
Sign up for our new paid search email newsletter – http://is.gd/mTeR
All morning in ‘sprint’ review and planning, great to see new features and fun to plan what’s coming next.
Anyone using a ‘first click’ revenue allocation model that could answer some questions?
RT @avinashkaushik: Am quite proud of Google being Googley & creating innovative privacy controls: http://tr.im/hfQW
Tagging. Arhrgghrr.
Adwords back-dates revenue credit to date of most recent PPC click, everyone else (GA Included) assigns to date of conversion. Right?
Is there a simple way to read tweets of all followers, without following them? (To check ‘em out). Anything allow this?
Tons of connect.facebook.com referrers on our blog lately, what the heck are these?
Added a new Ad Group to promote @clickequations twitter account. Search for #ppc and #adwords followers where ever we can find them.
Demo’s and meetings in NYC today. If Jersey lets me through.
Google finally upgrades GrandCentral -Yeah! http://urlzen.com/7rm
Follow @ClickEquations by Sunday to win a free year of ClickEquations PPC Software – up to $240K Value – Details: http://bit.ly/uaAek
If you have brand keywords mixed in adgroups with non-brand keywords, you’ve got work to do.
When you’re confident enough to make your brand a campaign negative everywhere except pure brand campaigns, you’re done.
Google Voice transcription great. Full iPhone app for GV now next wish.
RT @alter_ego_kma: NYC Agency brood, killer event coming…May 212NYC : “Search Engine Marketing for the TImes” @lieblink moderating.
Time I spend on reading blogs/RSS has been cut by twitter. I don’t think the signal/noise ratio here is nearly as high. What to do?
RT @barrybyers: Google video on #Adwords CPC and quality score. http://bit.ly/zSm4j
New Google Quality Score video is very good – http://bit.ly/fm8g – Especially explaining impact of QS on rank, and CPC.
GoogleVoice has new outbound dialing option when you check VM from your cell.
Listening to PPC Rockstars clickfraud episode. Very good one. Will blog some reactions.
ClickEquations Client & Trial User Training Webinar today 1pm EST – Register: http://bit.ly/2uSHFV – Learn new editor, bid rules etc.
RT @digitalalex: Great plugin to use Google Website Optimizer on WordPress sites – http://bit.ly/mb71
Stewart eviscerates Cramer while exposing how TV Journalists have failed us in everything not Paris Hilton. http://www.hulu.com/watch/62203
I got a preview of something awesome and new for ClickEquations today – I want to share but shouldn’t yet. Still felt compelled to tweet.

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Tweet Recap: The Past Seven Days from @clickequations (2009-03-06)

Craig Danuloff — Fri, 06 Mar 2009 23:07:00 +0000

Previewing a killer new e-book on paid search on the content network. Release coming soon – written by a friend to us all – watch for it.
RT @dannysullivan: @andrew_goodman enters twitter. you want to know adwords, you want to follow andrew
RT @tedmurphy: I am giving away 250,000 amex points via Twitter. http://tinyurl.com/cptjfu
New Ultimate Ears 5vi’s to get me through a 12 hour travel day. Will be writing about PPC, so this is relevant… http://bit.ly/ysuRY
What if same bookmark is posted in a forum, or emailed around, should keyword get credit for all resulting sales?
In Windows7, like in Vista, an app running in Admin mode gets *less* capable. Great! Can I run in ‘limited’ mode and get more?
RT @ppchero: Keywords inherit Quality Score, at least initially, from previous/other users. http://tinyurl.com/b8kda4
The very wise (and very funny) @avinashkaushik speaks. Everyone should listen. http://bit.ly/UbDr
Is Broad Match the ultimate keyword research tool? Serious Question.
#Adwords bid suggest for KW ‘ppc management’ is $15.21. Is there something ironic about that?
If Adwords is so smart, what’s the point of splitting traffic across identical text-ads with identical visible and target URLs in 1 AG?
I would pay for a negative keyword list in TweetDeck. Many things I just don’t want to hear about.
Free year of ClickEquations #PPC Platform will be given away in 10 days. http://bit.ly/uaAek Just follow to enter.
RT @joshk: This post made me feel safer on the plane (& more scared in the taxi to the airport): http://tinyurl.com/bwhyen
DKI uses Keyword not Query in Broad or Phrase. Just learned that from comment to this post http://bit.ly/VHIJe
Twitter may drown us all in tips for #PPC and #Adwords. We many need a national no-tips-please day to implement the good ones.
Friday Follow @yourppcsucks

Get Our Tweets As They Happen – Follow us @Clickequations.com

Win A Free Year of ClickEquations For Following Us On Twitter – Read The Details

The ClickEquations July 2009 Release The ClickEquations July 2009 Release is now live in all...
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Tweet Recap: The Past Seven Days from @clickequations (2009-02-27)

Craig Danuloff — Fri, 27 Feb 2009 20:07:00 +0000

RT @avinashkaushik: @DennisMortensen: U guessed wrong. Tell me time and place-I’ll be there. (Can us mortals buy tickets? 2 Great Guys!) #
Killer discussion of revenue attribution http://bit.ly/ZTD65 Last click must die. #ppc #
Why do I feel the need to shower after visiting any affiliate-related #PPC website offering the secrets I should pay them to tell me? #
RT @avinashkaushik: Care to get Certified? No, no not that one. In Online Marketing! My little startup MarketMotive: http://tr.im/gE6z #
Retweeting @Szetela: My New Blog Post: The World\’s Best Conference for PPC Advertisers ( http://tinyurl.com/dm6c43) #
DeTweet: Bid Rule Strategy article in Winter SearchMarketingStandard. Really bad advice there, thankfully too hard to implement. #
If someone’s selling ‘tricks’ or ‘secrets’ you shouldn’t be buying. Especially re: Adwords. Unless U like the ‘Quarter from your ear trick’. #
Suggesting every keyword be in the text ad is a bit overstated. Great sentiment but silly proposed as literal. Google Gets Meaning/Context. #
Finally started my trial of TheSearchMonitor.com (http://bit.ly/15r6cL) First data in today, will post thoughts over coming days. #
Time to spend time managing our PPC. Where theory meets reality, and I switch from ClickEquations evangelist to guy who wants more features. #
Bottom Line: Quality Score is CTR unless not enough history of that yet, then falls to group QS, or even Account QS. Other factors minor. #
Exception is ‘bozo filter’ where Quality Score penalties are assessed, for deceptive copy, adsense spam, etc regardless of CTR. #
Finishing the transition to Windows7. Been weekending with it for a few, ready for mid-week. #
RT @szetela: Interview tomorrow with @tomcuthbert of ClickForensics, and learn the A-B-Cs of #PPC click fraud: http://bit.ly/fVH9P #
RT @PPCPROZ: Inactive Keywords Alive and Well? An Apology and Correction. Kudos to Adwords for improving System… http://bit.ly/C2AaE #
RT @TheGrok: Money For Nothing & Clicks For Free http://tinyurl.com/dmsaul #
The press morons who didn’t get blogging 3-6 years ago have dusted off their old ‘boring diaries’ artcles for twiitter. http://bit.ly/16Jo82 #
Win Free ClickEquations PPC Management Software 1-yr license. Value up to $240K. Details: http://bit.ly/uaAek Follow us to enter. #
RT @NickRac: Anyone know where I can check if keywords are TM’d under Google AdWords BEFORE I setup an entire campaign? #PPC (Great Q?) #
RT @szetela: #PPC Advertisers: Take Back Your Search Accounts! http://bit.ly/IRxTS – Excellent advice. #
Found the first ‘must have app’ that’s not compatible with Windows7 – GoToMeeting. C’mon Citrix, what’s the problem? #
Adblock Plus removes PPC ads from Google by default – I always forget that until I do a fresh FireFox installation. http://bit.ly/p5epk #
DT @SeanDonahoe: #PPC: Use a template that displays the keyword coming in to save CPC (Nope: Landing Pages can not reduce CPC or improve QS) #
But a landing page that matches/includes keywords and queries is a good idea towards conversion and to lower bounce rate. #PPC #
Buying every broad match type keyword at phrase and exact too suddenly makes sense to me. Broad matches to each phrase and exact anyway… #
…but your Broad is beat by Phrase and Exact of others. So pure Broad is actually Broad (yes) Phrase (maybe) Exact (maybe). Who wants that? #
RT @paulbradshaw Google EyeTracking: http://sn.im/eyetracking #seo #sem (CQ: I’m very unsure of these – click history doesn’t support them) #
RT @tomcuthbert: Marketing Consigliere joins “delusional” debate (http://cli.gs/RYr0Y5) #
Want some free paid search resources? Check out the brand new Learn section on our site – http://is.gd/kFYJ #
Listening to Bernacke talk to congress. Hold on to your hats. And you might want to close your eyes for a while. #
RT @omniture: new blog post: Implementing Twitter Data Tracking in Omniture SiteCatalyst http://tinyurl.com/aaoxb5 #
Working on a post justifying 3rd party #ppc tools. Why do you need more than the engines provide? What’s worth paying for? #adwords #
RT @brianchappell: RT @cemper: Search Queries Are Getting Longer: http://tinyurl.com/cedx2j (Do you know what your search queries are?) #
Next follower is 400th – be it and get 5 entries in our ‘win a year of ClickEquations software’ contest. http://bit.ly/dLssU #ppc #adwords #
Thanks @PresellPageMan – You’re #400, and 5x entrant in our contest! #
Long range planning this AM. Any cool features you want? #PPC #AdWords #
Analytics or reprts don’t tell you what to do. But that’s what people want to know. #
Maybe people can’t pay their mortgages because a turkey sandwich is $14 at the airport. #
Report on Click-Through-Rates from Penn State, with PDF download. http://bit.ly/HSlmx #
Check out our article on using different match types on Web Pro News – http://is.gd/kSds #
RT @Szetela: RT @rimmkaufman: rkgblog: Q1 PPC Benchmark Data: Ouch!: http://tinyurl.com/bzbmbj #
RT @bgtheory: Google updating analytics. Make sure GA & AdWords are linked: http://cli.gs/q2gGUP #

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