The ClickEquations Blog » Events

Need Help Shopping for a Paid Search Platform?

Alex Cohen — Mon, 14 Jun 2010 14:41:25 +0000

A lot of people who come to ClickEquations have never used dedicated paid search management platform before. They recognize that the right paid search platform can give you a competitive edge – you can spend more time optimizing your paid search programs and less time dealing with repetitive issues.

But, the buying process can be often be overwhelming. It’s easy to get caught up in long spreadsheets of feature lists. If that sounds like you, you might want to attend PPC Summit’s free webinar, “The Top Three Mistakes Marketers Make When Choosing a Bid Management Tool” this Wednesday, 2 EST / 11 pst.

You’ll get glimpse inside PPC Summit’s 2010 PPC Management and Optimization Report, including:

The one thing to help you make smarter buying decisions
The common practice that leads to buyer remorse and what to do about it
Where paid search is heading and why that matters to your business
Important lessons you don’t have to learn the hard way

We’re sponsoring the webinar, but the report is not sponsored and is vendor neutral. It’s much more about how to approach the process of choosing a platform more effectively.

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ClickEquations at SMX Advanced in Seattle 2010

Craig Danuloff — Sat, 05 Jun 2010 12:29:10 +0000

We’ll be in Seattle this coming week in full force.

The ClickEquations booth will be on the show floor, we’re speaking in several sessions, introducing at others, and hosting birds-of-a-feather lunch tables. We might even go out at night and have a few drinks. You just won’t be able to miss us if you’re there.

The sessions where we’re speaking:

Tuesday, 10AM – Quality Score: I’ve been allowed to bust-out of the traditional 15 minute format, and really go wild to dive deep into the mysteries of Quality Score. We’ll cover the facts, myths, conspiracies, and even maybe have an audience quiz with prizes!
Tuesday, 3PM – Text Ad Testing: Alex Cohen will entertain and inform on the text ad panel. Alex blew out the doors in London so expect a great presentation.

At the ClickEquations booth, we’ll be offering demos of our platform, and offering a sneak-peak at some truly amazing new features that will be made public later this summer. Stop by and ask to see the secret stuff!

We hope to see you in Seattle!

ClickEquations @ SMX Advanced in Seattle We’ll be at SMX Advanced this week in Sunny Seattle....
London SMX Advanced 2010 Review Alex and I are just back from SMX Advanced London....
ClickEquations at SMX Advanced London Alex Cohen and I are in London this week, speaking...

London SMX Advanced 2010 Review

Craig Danuloff — Wed, 19 May 2010 21:48:23 +0000

Alex and I are just back from SMX Advanced London. It was a really enjoyable event – great venue, nice city (hadn’t been in years), perfect weather (for the 30 second walk from the hotel), really nice set of attendees from an amazing array of countries, and for the most part very informative panels.

As at the US-based SMX shows, the PPC crowd is dwarfed by the SEOs. But there was a dedicated PPC track on Day 1 and there were about 50 folks in most of the sessions. On Day 2 social took over from SEO, and analytics replaced PPC, and split stayed the same – I guess social is more fun than analytics.

My personal favorite presentations were Karl Blanks of Conversion Rate Experts, who is clearly a super-sharp guy and did a killer job of explaining the how’s and why’s of serious A|B or MVT conversion rate testing, and the inimitable Marty Wientraub of AimClear who along with his colleague Merry Morud just absolutely tore-it-up in the FaceBook marketing session. (I have a video of that in its entirety, but you wouldn’t believe it even if you saw it – catch their act when it comes to town!).

Search the #SMX HashTag to review the play-by-play from this great show.

Our Panels

I was on two panels, the first was called ‘Exploring Google’s New Ad Formats’, and the second was ‘Amazing New PPC Tactics’.

In the first I talked about how to think about all the new ad formats, and ways to evaluate them and all the upcoming changes and new formats we haven’t even seen yet. The slides don’t really tell the story so I’m not posting them, but I hope to turn the ideas into a full blog post or maybe even a webinar sometime soon.

I have shared the slides from my PPC Tactics (below) because I think these do make sense without the audio. These are all topics that have been covered here in past posts – it’s sort of a greatest hits of High-Resolution PPC,

Amazing PPC Tactics – Danuloff – SMX London – ClickEquations

View more presentations from Craig Danuloff.

Alex Cohen gave a rip-roaring presentation on Day 2 at the ‘Top 10 Customized Search Analytics Reports’ session. His slides are below, but it’s a shame you can’t hear the great delivery and info as he presented it. Maybe one day a video will turn up somewhere…

4 Ways Reports Suck (And How To Fix Them) – Alex Cohen – SMX Advanced London 2010

View more presentations from Alex Cohen.

We met a lot of new people at the show, and it was great to see and catch up with a surprising number of friends, clients, and people just about to add ClickEquations to their PPC tools arsenal. Thanks to Chris Sherman for setting up and hosting this great event.

ClickEquations at SMX Advanced London Alex Cohen and I are in London this week, speaking...
ClickEquations at SMX Advanced in Seattle 2010 We’ll be in Seattle this coming week in full force....
ClickEquations @ SMX Advanced in Seattle We’ll be at SMX Advanced this week in Sunny Seattle....

ClickEquations at SMX Advanced London

Craig Danuloff — Sun, 16 May 2010 14:00:16 +0000

Alex Cohen and I are in London this week, speaking at SMX Advanced.

If you’ll be there, come check us out at these sessions:

May 17 – 10:30am : Exploring Google’s New Ad Formats
May 17 – 1:00pm : Amazing New PPC Tactics
May 18 – 1:15pm: Top Ten Customised Search Analytics Reports

To schedule a personal meeting while we’re here, just email us at marketing@clickequations.com.

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ClickEquations at SES NY 2010

Craig Danuloff — Sat, 20 Mar 2010 14:59:18 +0000

We’ll be at SES New York next week in full force.

If you haven’t had a chance to see ClickEquations V2 this is a great chance for an in-depth demo.

Or just to say hello.

Come visit the ClickEquations Booth.
Get your free printed copy of The 21 Secrets of High Resolution PPC (at the booth, you have to ask…)
I’m speaking on the ‘PPC Super Tools‘ session on Weds at 2:15pm
We’ll be behind a glass at all the best parties.

See you in New York.

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ClickEquations @ SMX West We’ll be in Santa Clara next week – and we...

ClickEquations @ SMX West

Craig Danuloff — Tue, 23 Feb 2010 15:20:46 +0000

We’ll be in Santa Clara next week – and we hope to see you.

It’ll be an exciting show with some major new ClickEquations news. If you’ll be there, please plan on stopping by our booth.

Beyond some killer new software features to show you, we’ll have a limited number of free printed copies of our new 21 Secret Truths of High-Resolution PPC book.

Beyond the booth, here’s where you can catch us at SMX:

Tuesday March 2nd @ 11:20AM - SMX Theater (Tradeshow Floor) – 10 Secrets of High-Resolution PPC
Tuesday March 2nd @ 12:00PM - Craig Danuloff will host the ‘All Paid Search’ table at the Birds of a Feather Lunch
Tuesday March 2nd @ 3:30PM - Alex Cohen on the Keyword Research: Beyond the OrdinaryPanel
Weds March 3rd @ 10:20AM - SMX Theater (Tradeshow Floor) – 10 Best Practices for Better PPC Results
Weds March 3rd @ 3:15PM - Craig Danuloff on the ‘Ask The Paid Search Buyer’ Panel

Hope to see you there!

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A Big Week: OMMA, Shop.org, PPC Summit

Craig Danuloff — Fri, 18 Sep 2009 16:14:39 +0000

Starting Monday it’ll be a busy week for ClickEquations.

First, we’ll be at OMMA in New York City, with a booth at the OMMA Global Show. Stop by to say hello or catch a demo of ClickEquations.

Mid-week, ClickEquations CEO Lucinda Holt will be in Las Vegas at Shop.org. No booth for us this year, but if you’ll be there and would like to talk, contact us at info@clickequations.com and we’ll set something up.

On Weds and Thursday I’ll be in Los Angeles at the PPC-Summit. I’m speaking on Weds afternoon about Strategies and Tactics for AdWords.

If you want to get some advanced PPC training I think the two day event will be great. To arrange a discussion or meeting while I’m on the west coast – shoot us an email (info@clickequations.com) and we’ll set something up.

Of none of these shows match your travel plans, SMX-East is just a few weeks away…

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Discounted Tickets to OMMA Global & SMX East

Alex Cohen — Fri, 28 Aug 2009 13:00:28 +0000

Join us at two upcoming conference shows. Stop by the booth to ask your pressing paid search questions and see a demo of ClickEquations. Use the codes below to get exclusive discounts on registration.

OMMA Global New York
OMMA Global New York is the premiere online media, marketing, and advertising expo spanning two days of serious talks and discussions from the very best in the industry.
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ClickEquations is the exclusive sponsor of OMMA Search, the series of pannels during OMMA Global. We’ll also be answering questions and doing demos in the expo hall. Stop by booth 314.
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Use the code OMMAGCEDISC to get a discount on registration. Register here.
- September 21-22, 2009
- New York Marriott Marquis
  1535 Broadway
  New York, New York 10036
  Telephone 212-398-1900

Search Marketing Expo (SMX) East
SMX East attracts the best and brightest in the search community. It’s programmed by Danny Sullivan and the team at Search Engine Land. You’ll learn all things search marketing and have fun at great networking parties.
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Use the discount code smx10clickequations when you register for the conference
- October 5-7, 2009
- Jacob K. Javits Convention Center
  655 West 34th Street
  New York, NY 10001

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We’re at SES San Jose!

Alex Cohen — Tue, 11 Aug 2009 16:46:18 +0000

We’ve jetted across the country to exhibit at Search Engine Strategies San Jose. Stop by booth #721 in the expo hall to catch a demo or chat with the ClickEquations team, including President & Founder Craig Danuloff.

We’ll also be at SearchBash on Tuesday and the Internet Marketers Charity Party on Wednesday. Check @clickequations on Twitter for the latest updates.

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New Webinar: Master Search Queries to Save Money and Increase Conversions

Alex Cohen — Mon, 06 Jul 2009 15:59:48 +0000

Search queries, the actual words people type vs. the keywords you buy, are a critical and often underused tool in managing paid search as we’ve said on this blog before:

Queries are vital because they can contain insight into the desire or intent of the user. If you sell tennis racquets, for example, and buy the keyword ‘tennis racquet’ (using the standard Broad Match) then your ad might be shown to someone who wants ‘tennis racquet restringing’, or ‘New Prince V14 Tennis Racquet’ or ‘used cheap tennis racquet’ or even someone looking for ‘tennis racquet art’.

Are each of those people relevant to you? Are the ones that are relevant equally relevant? Can you write a single text ad that speaks directly to each of those people and persuades them to click and take action?

We’re tackling all things search queries in our next free webinar, “Master Search Queries to Save Money and Increase Conversions” on Thursday, July 16th at 1:00 EST. We’ll cover:

What search queries are
Where to find search queries
The best way to organize your search queries to identify opportunities to save money and increase conversions
Actions you should take daily, weekly and monthly to profit from search queries

-Alex

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ClickEquations @ SMX Advanced in Seattle

Craig Danuloff — Mon, 01 Jun 2009 00:37:16 +0000

We’ll be at SMX Advanced this week in Sunny Seattle.

Stop by our booth to say hello, get a demo of the latest version of ClickEquations, or just chit-chat about PPC.

I’ll also be speaking on three PPC panels covering some of the topics often discussed here on the blog.

Text Ads – Tues 9:00 AM
Writing Killer Ad Copy, The Interactive Edition – So few words in ad copy; so much pressure to get the right audience to clickthrough. This session looks at ad copywriting tips, demonstrates some new approaches and techniques plus will involve the audience, as well.
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Quality Score – Tues 12:15 PM
Google Quality Score, Under The Microscope – Our “Up Close With Google Quality Score” session at SMX West in February had even the Google AdWords reps in the back of the room taking notes. For SMX Advanced, we’re taking it up a further notch, getting so close with Google’s often mysterious seeming quality score factors that it hurts. Learn the current thinking on quality score assessments and how to use QS to your advantage.
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Match Type – Weds 9:45 AM
Matchmaker, Matchmaker, Make Me …. A Broad Match? Exact Match? Negative Match? – Should you go broad match, especially when some are questioning whether broad match either goes too far or not far enough these days? Would doing exact match be better? How does the strategy shift depending on the type of product or service your pushing, or where you want to reach people in the buying cycle? This session covered advanced theories and applications for keyword matching management.

We hope to see you in Seattle.

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This Week at Shop.org and Search Insider Summit

Alex Cohen — Mon, 04 May 2009 16:46:55 +0000

We’re on the road this week celebrating our May release!

Our first stop Mon-Weds is the Shop.org Online Marketing Summit in Scottsdale AZ.

The workshop is a nuts and bolts, practical and tactical event that provides you with the tools necessary to optimize your organization’s online marketing.

We’re exhibiting (May 5th & 6th) at booth 11 where you can see ClickEquations in action.

Then on Thurs-Sat we’ll be attending the MediaPost’s Search Insider Summit in Captiva Island FL. Say hello if you’re there!

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The Hype on Quality Score

Craig Danuloff — Tue, 28 Apr 2009 03:32:39 +0000

I may be the wrong person to answer, but a piece I wrote called ‘Is the Hype of Google Adwords Quality Score Justified‘ ran at Searchengineland.com today. Take a look.

It’s the first of what I hope will be many articles appearing over there. I’m excited about participating on that great site. Looks like I’ll be on a few panels at SMX-Advanced in Seattle too.

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ClickEquations at SES New York

Craig Danuloff — Sat, 21 Mar 2009 05:41:29 +0000

On Tuesday and Wednesday this week we’ll once again be at the Hilton Hotel in NYC for SES.

Stop by our booth (#328) to see ClickEquations in action – get a demo, ask some questions, sign-up to get your own account.

Of course, if you’re not going to be in New York, you can still get a demo, ask some questions, or sign-up to get your own account. You just won’t have to pay for cab fare or get any free pens or squeeze-balls.

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